Snapchat Statistics and User Count for 2024

Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after they have been viewed. The app was launched in 2011 and is based in Santa Monica, California.

Snapchat is known for its unique features, such as filters, lenses, and stickers, that allow users to add creative and fun elements to their snaps. The app also includes a feature called “Stories”, which allows users to post photos and videos that can be viewed by their friends for 24 hours.

Snapchat has become popular among younger audiences, with a large user base of teenagers and young adults. The app has also been used by celebrities and influencers to connect with their fans.

In addition to its core messaging features, Snapchat has also launched several other products and features, including Snap Map, which allows users to share their location with friends, and Discover, which features content from publishers and media companies.

Snapchat has faced some controversy over the years, including concerns about user privacy and the use of the app for inappropriate or illegal activities. The company has taken steps to address these issues, including improving its privacy settings and implementing measures to prevent the spread of misinformation and harmful content on the platform.

Snapchat History

• 2011 – Snapchat launches
• 2012 – Snapchat launches on Android; video sharing launches
• 2013 – Snapchat Stories launch
• 2014 – Text chat and video calling features are added; advertising features launch
• 2015 – Discover launches
• 2016 – Snapchat acquires Bitstrips; stickers are added; Memories launches; Company name is changed to Snap Inc;
• 2017 – Snapchat goes public; Snap Map launches
• 2019 – Snapchat Games launches

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Snapchat Statistics

Snapchat User Count

How many people use Snapchat?

383 million Snapchat daily active users (source Q1 2023)

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Number of Snapchat+ subscribers:

3 million paying users (source 2023)

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How many people use Snapchat (monthly)?

600 million monthly active users (source 2022))

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Monthly Snapchat downloads:

41 million downloads (source 2019)

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Snapchat’s monthly active users in the US:

100 million MAU (source 2021)

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Snapchat’s monthly active users in the UK:

14.5 million MAU (source 2019)

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Projected Snapchat new user growth in the US between 2019-2023:

600,000 new users in the US (source 2019)

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Snapchat Revenue Totals

Snap revenue (annual):

• 2022: $4.6 billion
• 2021: $4.117 billion
• 2020: $2.506 billion
• 2019: $1.715 billion
• 2018: $1.180 billion
• 2017: $825 million
• 2016: $404 million
• 2015: $58.7 million
• 2014: $3 million

Snap net losses (annual):

• 2021: $487.9 million
• 2020: $944 million
• 2019: $1.033 billion
• 2018: $1.255 billion
• 2017: $3.455 billion
• 2016: $514 million
• 2015: $372.9 million

Additional Statistics

How many people use Snapchat Lenses?

170 million daily active users (source 2020)

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Total number of Lenses created all time:

2.5 million lenses (source 2022)

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Total number of times Lenses have been viewed on Snapchat:

5 trillion times (source 2022)

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Number of times Lens filters from the Lens Studio have been seen:

6 billion times (source 2022)

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Number of people in the US that Snapchat Discover reaches monthly:

60 million people (source 2019)

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Average number of snaps per day:

3.5 billion snaps per day (source 2017)

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How many days for a Snapchat Streak?

2 users have to snap each other within 24 hours for more than 3 consecutive days

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Longest Snapchat streak ever: The longest Snap streak to date is:

629 consecutive days (source 2017)

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Number of snaps in 2019:

1.3 trillion snaps (source 2020)

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Number of Snapchat Android downloads:

1 billion downloads (source 2019)

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Number of Snapchat daily active users in the North America:

75 million DAU (source 2017)

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Percentage of Snapchat daily active users that are in North America:

43% (2017)

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Number of Snapchat daily active users in the Europe:

57 million DAU (source 2017)

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Percentage of Snapchat daily active users that are in Europe:

33% (2017)

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Percentage of Snapchat daily users that contribute content:

60% (source 2017)

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Percentage of U.S. millennials that use Snapchat daily:

28% (source 2017)

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Percentage of Snapchat users that use it because their content disappears:

35% (source 2016)

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Percentage of Snapchat users that use it because their parents don’t use it:

30% (source 2016)

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Average amount of in-app time spent daily per Snapchat user:

33 minutes per day (source 2018)

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Average number of times per day Snapchat daily users visit the app:

18 times per day (source 2017)

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Number of Snapchat stories that have been shared publicly:

1 million stories (source 2017)

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Percentage of US teens that consider Snapchat their most important social network:

47% (source 2017

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Average number of daily active Snapchat users that post to their stories every day:

25% (source 2017)

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Number of Snap Map users:

250 million monthly active users (source 2017)

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Number of pairs of Spectacles that Snap has sold all time:

150,000 pairs (source 2017)

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How many employees work for Snap?

2,884 employees (source 2019)

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Percentage of US 13-24 year olds that use Snapchat:

90% (source 2019)

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Percentage of US 13-34 year olds that use Snapchat:

75% (source 2019)

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Number of snaps made from Snapchat Spectacles all time:

5 million (source 2017)

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Amount that Snapchat paid to its publishing partners in 2017:

more than $100 million (source)

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Percentage of Snapchat users in the US that use it once a day:

14% (source 2018)

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Percentage of Snapchat users in the US that use it more than once a day:

49% (source 2018)

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Number of Snapchat users in India:

100 million users (source 2021)

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Number of Snapchat users in Saudi Arabia:

20 million users (source 2022)

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Percentage of Snapchat Ads that are watch with Audio on:

60% (source 2017)

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Percentage of marketers that use Snapchat:

7% (source 2017)

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Amount that NBC Universal has invested in Snapchat:

$500 million (source 2017)

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Amount that Snapchat will spend on AWS from January 2017-December 2021:

$1 billion (source)

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Percentage of Snapchat that Evan Spiegel controls:

44.3% (source 2017)

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Number of Snapchat snaps viewed per day:

4 billion snaps per day (source 2016)

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Percentage of Snapchat users by age range:

• 18-24 years old: 28.5%
• 25-34 years old: 24.9%
• 35-44 years old: 16.6%
• 45-54 years old: 13.5%
• 55-64 years old: 12.4%
• 65+ years old: 4.1%

(source 2016)

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Number of Snapchat employees in the UK:

29 employees (source 2017)

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Number of times the Snapchat dancing hot dog filter has been viewed:

1.5 billion times (source 2017)

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Tencent’s stake in Snap:

12% (source 2017)

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Number of Bitmoji avatars that have been created all time:

1 billion (source 2022)

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Number of Snap users that made themselves a Bitmoji:

147 million users (source 2020)

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Number of people that have watched a Bitmoji Story:

130 million people (source 2020)

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Number of people that have viewed Snapchat’s Dead of the Night show:

15 million viewers (source 2020)

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Number of people that have viewed Snapchat’s Nikita Unfiltered show:

22 million viewers (source 2020)

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Number of people that have viewed Snapchat’s Will From Home show:

35 million viewers (source 2020)

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Number of people that have played Snapchat games:

200 million people (source 2021)

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Average amount of time spent playing Snap’s Bitmoji Party game:

20 minutes per day (source 2020)

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Number of people that play Mojiworks’ Ready, Chef, Go! game:

25 million unique players (source 2020)

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Number of developers that have integrated with Snap Kit:

800 developers (source 2020)

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Number of Snapchat users that access Snap Kit integrations monthly:

150 million users (source 2020)

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Percentage of Australia’s 13+ population that are on Snapchat:

33.2% (2021)

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Number of Snapchat AR creators:

300,000 creators (source 2022)

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Most popular Snapchat AR lens of 2022:

Crying Lens (9.7 billion times) (source 2022)

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Number of Snapchat users that engage with its AR features daily:

250 million (source 2022)

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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