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Snapchat Overview
Snapchat is a multimedia messaging app from Snap Inc. that lets users share photos, videos, and messages, along with features like Stories, Discover, and the Snap Map. Snap Inc. is headquartered in Santa Monica, California.
Snapchat at a Glance (Key Statistics)
- Daily Active Users (Global DAU): 474 million (Q4 2025)
- Monthly Active Users (Global MAU): 946 million (Q4 2025)
- Snapchat+ subscribers: 25+ million (Q4 2025)
- AR engagement: Over 350 million daily active users engage with augmented reality every day (company-reported)
- Revenue: $5.93 billion (Full year 2025)
- Net income: $45 million (Q4 2025)
Sources:
Snap Investor Relations (FY2025 results) |
Snap Q4 2025 Investor Letter (PDF) |
Snap IR Overview (AR engagement)
Table of Contents
- How many people use Snapchat?
- Key metrics table
- Snapchat+ subscribers
- Augmented reality usage
- Snap Inc. financial highlights
- FAQ
- Sources
How many people use Snapchat?
Snap Inc. reports two widely cited audience metrics: Daily Active Users (DAU) and Monthly Active Users (MAU).
- Global DAU: 474 million (Q4 2025)
- Global MAU: 946 million (Q4 2025)
Source: Snap Q4 2025 Investor Letter (PDF)
Snapchat Key Metrics (Verified)
| Global Daily Active Users (DAU) | 474 million (Q4 2025) |
| Global Monthly Active Users (MAU) | 946 million (Q4 2025) |
| Snapchat+ subscribers | 25+ million (Q4 2025) |
| AR engagement | Over 350 million daily active users engage with AR every day |
| Revenue | $5.93 billion (Full year 2025) |
| Q4 2025 revenue | $1.716 billion |
| Q4 2025 net income | $45 million |
Source: Snap FY2025 results |
Source: Snap IR Overview (AR)
Snapchat+ Subscribers
Snapchat+ is Snap’s paid subscription offering for Snapchat. In its Q4 2025 investor materials, Snap reported over 25 million Snapchat+ subscribers.
Source: Snap Q4 2025 Investor Letter (PDF)
Augmented Reality Usage on Snapchat
Snap’s investor materials report that over 350 million daily active users engage with augmented reality (AR) features every day on Snapchat. AR features include interactive lenses and other camera-based effects.
Source: Snap Investor Relations Overview
Snap Inc. Financial Highlights
Revenue (Annual)
Net Income / Net Loss (Annual)
- Q4 2025: $45M net income
- 2023: $1.322B net loss
- 2022: $1.430B net loss
Snap revenue (annual):
Snap net losses (annual):
FAQ
How many daily active users does Snapchat have?
Snap reported 474 million global daily active users in Q4 2025.
How many monthly active users does Snapchat have?
Snap reported 946 million global monthly active users in Q4 2025.
How many Snapchat+ subscribers are there?
Snap reported over 25 million Snapchat+ subscribers in its Q4 2025 investor materials.
How many people use Snapchat’s AR features?
Snap’s investor materials report that over 350 million daily active users engage with augmented reality every day.
What was Snap’s revenue in 2025?
Snap reported $5.93 billion in revenue for full year 2025.
Sources / References
- Snap Investor Relations: Q4 & Full Year 2025 Financial Results
- Snap: Q4 2025 Investor Letter (PDF)
- Snap: Q4 2025 Press Release (PDF)
- Snap Investor Relations: Overview (AR engagement)
- Snap Investor Relations: Q4 & Full Year 2024 Financial Results
- Snap Investor Relations: Q4 & Full Year 2023 Financial Results
