Snapchat Statistics and Facts (2026): Daily Active Users, Monthly Active Users, Snapchat+ Subscribers, AR Usage, Revenue, and Net Income

Last Updated on: February 23rd, 2026

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Snapchat Overview

Snapchat is a multimedia messaging app from Snap Inc. that lets users share photos, videos, and messages, along with features like Stories, Discover, and the Snap Map. Snap Inc. is headquartered in Santa Monica, California.

Snapchat at a Glance (Key Statistics)

Snapchat statistics and facts

  • Daily Active Users (Global DAU): 474 million (Q4 2025)
  • Monthly Active Users (Global MAU): 946 million (Q4 2025)
  • Snapchat+ subscribers: 25+ million (Q4 2025)
  • AR engagement: Over 350 million daily active users engage with augmented reality every day (company-reported)
  • Revenue: $5.93 billion (Full year 2025)
  • Net income: $45 million (Q4 2025)

Sources:
Snap Investor Relations (FY2025 results) |
Snap Q4 2025 Investor Letter (PDF) |
Snap IR Overview (AR engagement)

Table of Contents

How many people use Snapchat?

Snap Inc. reports two widely cited audience metrics: Daily Active Users (DAU) and Monthly Active Users (MAU).

  • Global DAU: 474 million (Q4 2025)
  • Global MAU: 946 million (Q4 2025)

Source: Snap Q4 2025 Investor Letter (PDF)

Snapchat Key Metrics (Verified)

Global Daily Active Users (DAU) 474 million (Q4 2025)
Global Monthly Active Users (MAU) 946 million (Q4 2025)
Snapchat+ subscribers 25+ million (Q4 2025)
AR engagement Over 350 million daily active users engage with AR every day
Revenue $5.93 billion (Full year 2025)
Q4 2025 revenue $1.716 billion
Q4 2025 net income $45 million

Source: Snap FY2025 results |
Source: Snap IR Overview (AR)

Snapchat+ Subscribers

Snapchat+ is Snap’s paid subscription offering for Snapchat. In its Q4 2025 investor materials, Snap reported over 25 million Snapchat+ subscribers.

Source: Snap Q4 2025 Investor Letter (PDF)

Augmented Reality Usage on Snapchat

Snap’s investor materials report that over 350 million daily active users engage with augmented reality (AR) features every day on Snapchat. AR features include interactive lenses and other camera-based effects.

Source: Snap Investor Relations Overview

Snap Inc. Financial Highlights

Revenue (Annual)

Net Income / Net Loss (Annual)

Snap revenue (annual):

Snap Annual Revenue (in millions) vs. Year

Snap net losses (annual):

Snap Annual Net Loss (in millions)

FAQ

How many daily active users does Snapchat have?

Snap reported 474 million global daily active users in Q4 2025.

How many monthly active users does Snapchat have?

Snap reported 946 million global monthly active users in Q4 2025.

How many Snapchat+ subscribers are there?

Snap reported over 25 million Snapchat+ subscribers in its Q4 2025 investor materials.

How many people use Snapchat’s AR features?

Snap’s investor materials report that over 350 million daily active users engage with augmented reality every day.

What was Snap’s revenue in 2025?

Snap reported $5.93 billion in revenue for full year 2025.

Sources / References



Please note that some of these numbers are easier to find than others. Most of these fun facts come from internet reports and may not be official tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.