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Pandora is one of the earliest major music streaming and internet radio brands in the United States. The service became well known for personalized radio and its Music Genome Project, then later added subscription tiers and on-demand listening.
Quick Answer (2026): SiriusXM reported that Pandora had 43.3 million monthly active users and 5.8 million subscribers at the end of 2024. By the end of 2025, those figures had fallen to 41.1 million monthly active users and 5.6 million self-pay subscribers.
Pandora key statistics
| Metric | Figure | Year / period |
|---|---|---|
| Monthly active users | 43.3 million | End of 2024 |
| Subscribers | 5.8 million | End of 2024 |
| Monthly active users | 41.1 million | End of 2025 |
| Self-pay subscribers | 5.6 million | End of 2025 |
| Ad-supported listener hours | 9.94 billion | 2024 |
| Pandora segment revenue | $2.15 billion | 2024 |
How many people use Pandora?
Pandora had approximately 43.3 million monthly active users at the end of 2024, according to SiriusXM’s annual reporting. SiriusXM later said Pandora ended 2025 with about 41.1 million monthly active users.
How many Pandora subscribers are there?
SiriusXM reported 5.8 million Pandora subscribers at the end of 2024. In early 2026 reporting covering 2025 year-end results, the company said Pandora had 5.6 million self-pay subscribers.
Pandora usage trend over time
Pandora’s audience has declined from much earlier highs. Historic listener figures in the mid-2010s were above 80 million active listeners, showing how much the U.S. streaming market has shifted over time.
| Year | Active listeners / MAUs |
|---|---|
| 2015 | 81.1 million |
| 2016 | 81.0 million |
| 2017 | 74.7 million |
| 2018 | 68.8 million |
| 2019 | 63.1 million |
| 2021 | 54.2 million |
| 2024 | 43.3 million |
| 2025 | 41.1 million |
Pandora listening and monetization
For 2024, SiriusXM reported 9.94 billion ad-supported listener hours. It also reported $2.15 billion in Pandora and off-platform revenue for the year.
That reinforces an important point: Pandora is still a sizable audio business, but one that is smaller and more mature than it was at its peak.
FAQ
How many people use Pandora?
Pandora had 43.3 million monthly active users at the end of 2024 and 41.1 million at the end of 2025.
How many subscribers does Pandora have?
Pandora had 5.8 million subscribers at the end of 2024 and 5.6 million self-pay subscribers at the end of 2025.
Is Pandora still growing?
Pandora’s user base has generally been declining from earlier highs, although it remains a large U.S. audio platform.
How much revenue does Pandora generate?
SiriusXM reported $2.15 billion in Pandora and off-platform revenue for 2024.
Sources / References
