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The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
The user tallies have been coming fast and furiously lately, so I thought it was a good time for my semi-regular, running tally of how many people are using some of the top social networks & tools.
New to this addition is the social bookmarking phenom Pinterest.
Here you go…
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
Tonight’s 84th Academy Awards (7pm ET, ABC) is the next social TV event and there is plenty of online activity planned for it. Here are a few ways you can follow the festivities on social media:
Twitter and Google recently took to their blogs to offer up a few last minute Super Bowl resources.
Among the tidbits highlighted in the posts is an interesting hangout that Google has organized.
Mashable is reporting that Ancestry.com founder (and Google+ user count watchdog) Paul Allen has predicted that the freshman social network will surpass 100 million users tonight.
In case you missed President Obama’s Google+ live hangout this afternoon, here is the full video…
Google+ VP of Product Management, Bradley Horowitz, announced Thursday that the social network was lowering its minimum age limit from 18 to 13.
Google announced a week or so ago that any new Google accounts will be signed up for Google+, by default. Since the minimum age for a Gmail account is 13, this change in Google+ is most likely an effort to bridge that gap.
This move puts Google+’s age restrictions more in line with many of the other major social networks like Facebook and Twitter.
Changing the minimum age may lead to a number of digital marketing implications, including:
Google just announced that they have created a few variations of the Google+ page badge.
If you are new to the Google+ lingo, badges are a widget-like box that are placed on non-Google+ sites and enable visitors to add the company to their circles without leaving the page.
Google+ pages are relatively new and marketers are looking for any way possible to get more followers. Badges are a fairly simple way to advertise your page to a captive audience and pick up a few new followers.
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New App Calculates Best Day/Time to Post to Google+
Google+ Timing bases its calculations on the number of comments and shares your past posts have received and then ranks them by day and time.