Google Advertising Statistics and Facts (2021) | By the Numbers

Google Advertising Statistics and Facts (2021) | By the Numbers



Here is a comprehensive list of all of the Google Advertising statistics that you need to know.

Google Advertising Statistics and Facts

Google created their flagship advertising platform, formerly titled Adwords and now known as just Google Ads, relatively early on in their company lifespan as a way to monetize their enormous growth in search traffic. In the 19 years since launch, Google’s advertising platform has grown into arguably the largest advertising platform in history, gobbling up an insane share of the global digital advertising market. Google’s advertising products reach well beyond the original search product and now offer third party websites the option to monetize their sites by displaying Google ads on them for a share of the revenue through the Adsense platform. As you will see from the Google Ads stats below,  words cannot do justice to the amazing success the digital giant has achieved.

Google Advertising Statistics and Facts

Percentage of global online advertising revenue earned by Google:

44%

Last updated 12/7/17


Number of Google display network sites:

3 million

Last updated 7/31/19


Number of Apps serving Google ads:

650,000

Last updated 8/5/18


Total Google Advertising revenue (annual):


Percentage of internet users that Google Display Ads reach:

90%

Last updated 12/9/18


Google’s share of all media advertising revenue (on and offline):

18%

Last updated 12/7/17


Percentage of US search ad revenue that is earned by Google:

73.1%

Last updated 10/15/19


Number of store visits Google has tracked from ad clicks:

4 billion

Last updated 3/29/17


Number of bad ads taken down by Google (annual):


Number of Google AdSense Publishers:

2 million

Last updated 3/4/20


Number of publishers removed from AdSense in 2016:

100,000


Number of publishers removed from AdSense in 2018:

734,000


Number of publishers removed from AdSense in 2019:

1 million


Percentage of mobile Google searches that return at least 1 ad on the first page:

30.89%

Last updated 4/17/18


Percentage of Global Google Search Ad clicks that come from desktops:

39.6%

Last updated 8/30/16


Percentage of Global Google Search Ad clicks that come from smartphones:

48.9%

Last updated 8/30/16


Percentage of Global Google Search Ad clicks that come from tablets:

11.5%

Last updated 8/30/16


Average Cost per Acquisition for AdWords Search ads:

$59.18

Last updated 3/23/16


Average Cost per Acquisition for AdWords display ads:

$60.76

Last updated 3/23/16


Industry with the highest average AdWords cost per acquisition:

Legal ($135.17)

Last updated 3/23/16


Industry with the lowest average AdWords cost per acquisition:

Dating & Personals ($6.91)

Last updated 3/23/16


Clickthrough rate for a mobile search ad on Google in the first position:

27.7%

Last updated 10/23/14


Clickthrough rate for a mobile search ad on Google in the second position:

9.2%

Last updated 10/23/14


Clickthrough rate for a desktop search ad on Google in the first position:

19.3%

Last updated 10/23/14


Clickthrough rate for a desktop search ad on Google in the second position:

11.4%

Last updated 10/23/14


Percentage of ads served by Google’s Doubleclick that are never seen:

56%

Last updated 12/3/14


Google’s share of the global digital advertising market:

31.1%

Last updated 12/15/14


Google’s share of the global mobile digital advertising market:

40.5%

Last updated 12/15/14


Google’s share of global net ad revenue in 2015:

30%


Average conversion rate for Google AdWords search ads:

2.70%

Last updated 3/15/16


Average conversion rate for Google AdWords display ads:

0.89%

Last updated 3/15/16


Industry with the best average conversion rate for Google AdWords search ads:

Insurance & Finance (7.19%)

Last updated 3/15/16


Industry with the best average conversion rate for Google AdWords display ads:

Home Goods (2.19%)

Last updated 3/15/16


Number of advertiser applications that Google rejected in 2014:

1.25 million


Number of bad ads Google blocked in 2014:

524 million


Google’s share of the US mobile search ad clicks:

43%

Last updated 6/30/15


Average mobile click through rate (CTR) for Google paid search ads on smartphones in 2013:

3.75%


Average lift in consumer top-of-mind awareness of a brand that has an ad appear in Google search:

6.6%

Last updated 6/18/14


Email match rate for Google Customer Match:

50.40%

Last updated 1/8/16


Number of Google AdWords Advertisers:

Well over 1 million

(Tweet this stat)

Last updated 10/22/12


Google’s share of paid search advertising spend in Europe:

87%

Last updated 2/17/16


Number of ads Google disabled in 2015 due to policy violations:

780 million ads 


Number of ad accounts Google suspended in 2015 for attempting to sell counterfeit goods:

10,000 sites


Amount of feedback Google received from ad viewers in 2015:

4 billion pieces of feedback


Reported percentage of Google mobile search ad revenue that come from Apple devices:

75%

Last updated 5/27/15


Google’s share of US paid search ad spend:

82%

Last updated 6/30/15


Google’s share of US paid search ad clicks:

79%

Last updated 6/30/15


Amount earned by AdSense publishers in 2012:

$7 billion

(Tweet this stat)

Last updated 6/18/13


Number of Video Ads served on Google Sites:

3.2 billion

(Tweet this stat)

Last updated 10/17/13


Number of products promoted via Google Product Listing Ads (PLAs):

1 billion

(Tweet this stat)

Last updated 8/27/13


Percentage of mobile searchers that call a business directly from Google search results:

70%

Last updated 9/24/13


Percentage of Google ad clicks that come from mobile devices:

33%

Last updated 10/16/13


Average clickthrough rate (CTR) of the first listing in Google mobile searches:

27.7%

Last updated 10/23/14


Average clickthrough rate (CTR) of the second listing in Google mobile searches:

9.2%

Last updated 10/23/14


Average clickthrough rate (CTR) of the first listing in Google desktop searches:

219.3%

Last updated 10/23/14


Average clickthrough rate (CTR) of the second listing in Google mobile searches:

11.4%

Last updated 10/23/14


Number of “bad” ads (scammers and malware) that Google pulled from AdWords in 2013:

350 million


Number of “bad” ads (scammers and malware) that Google pulled from AdWords in 2012:

220 million


Number of AdWords advertisers that were disabled by Google in 2013:

270,000


Number of AdWords advertisers that were disabled by Google in 2012:

850,000


Number of AdWords advertisers banned for selling counterfeit products in 2013:

14,000


Number of AdSense publishers that were blacklisted by Google in 2013:

200,000


Amount Amazon spent in Google US search ads in 2013:

$157.7 million


Google share of worldwide mobile internet ad revenue in 2014 (estimated):

46.8%

Last updated 3/19/14


Decrease in cost per click across Google ad network from Q1 2013 to Q1 2014:

9%

Last updated 4/16/14


Decrease in Google Ad Cost Per Click (CPC) from Q2 2013-Q2 2014:

6%


Number of AdSense attempts to join that were disapproved in 2013:

3,000,000


Number of AdSense publishers that were removed for policy violations in 2013:

250,000


Google share of worldwide mobile internet ad revenue in 2012:

52.6%

Last updated 3/19/14


Google share of worldwide mobile internet ad revenue in 2013:

49.3%

Last updated 3/19/14