Yelp Statistics (2026): Users, Reviews, Businesses, Revenue, and Key Facts

Yelp is an online platform where people discover and review local businesses—everything from restaurants and cafés to home services like plumbers and electricians. Founded in 2004 and headquartered in San Francisco, Yelp generates most of its revenue from advertising and related local business products. (See: Yelp Investor Relations)

On this page:

• Yelp scale: visitors, devices, reviews, business locations
• Advertising & business metrics
• Yelp financials: revenue and net income
• Methodology
• FAQ
• Sources & references

Yelp scale: visitors, devices, reviews, and businesses

Monthly unique visitors (desktop + mobile):
74 million (per Yelp’s investor materials). (Yelp Investor Presentation (Feb 2026))

App unique devices (monthly average):
28 million (monthly average in 2025, per Yelp Press “Fast Facts”). (Yelp Press — Fast Facts)

Cumulative Yelp reviews:
330 million as of Dec. 31, 2025. (Yelp Press — Fast Facts)

Active claimed local business locations:
8.4 million as of Dec. 31, 2025. (Yelp Investor Presentation (Feb 2026))

Advertising & business metrics

Paying advertising locations:
496,000 (monthly average for Q4 2025). (Yelp Press — Fast Facts)

High-intent usage (Yelp reporting):
Yelp has reported that 83% of users “hire or buy from a business they found on Yelp” in its investor materials. (Yelp Investor Presentation (Feb 2026))

Yelp financials: revenue and net income

Yelp net revenue (annual):

• 2025: $1.46B
• 2024: $1.41B
• 2023: $1.34B
• 2022: $1.135B
• 2021: $1.031B
• 2020: $872.9M
• 2019: $1.014B
• 2018: $943M
• 2017: $846.8M
• 2016: $713M
• 2015: $549.7M
• 2014: $377.5M
• 2013: $233M
• 2012: $137.5M
• 2011: $83.2M
• 2010: $47.7M
• 2009: $25.8M

Yelp net income (annual):

• 2025: $146M
• 2024: $133M
• 2023: $99M
• 2022: $36.3M
• 2021: $39.7M
• 2020: ($19.4M) net loss
• 2019: $40.9M
• 2018: $55.4M
• 2017: $153M
• 2016: ($1.7M) net loss
• 2015: ($32.9M) net loss
• 2014: $36.5M
• 2013: ($10.1M) net loss
• 2012: ($19.1M) net loss
• 2011: ($16.8M) net loss
• 2010: ($9.7M) net loss
• 2009: ($2.3M) net loss

Methodology

• Preference for primary sources: Revenue, net income, reviews, visitor counts, claimed locations, devices, and advertising metrics are sourced from Yelp Investor Relations and Yelp’s official press resources.
• No speculation: This page avoids forecasts and “projected” figures; only reported results are included.
• Definition consistency: Metrics like “monthly unique visitors,” “app unique devices,” and “claimed business locations” are presented as Yelp defines them in the cited materials.

FAQ

How much revenue did Yelp make in 2025?

Yelp reported $1.46 billion in net revenue for 2025. (Yelp IR press release (FY2025))

How many reviews are on Yelp?

Yelp reported 330 million cumulative reviews as of Dec. 31, 2025. (Yelp Press — Fast Facts)

How many businesses are claimed on Yelp?

Yelp’s investor materials reported 8.4 million active claimed local business locations as of Dec. 31, 2025. (Yelp Investor Presentation (Feb 2026))

Sources & references

• Yelp Investor Relations — Company overview
• Yelp IR — FY2025 results press release (revenue, net income, reviews, reviews added)
• Yelp IR — FY2024 results press release (revenue, net income)
• Yelp IR — FY2023 results press release (revenue, net income)
• Yelp — Investor Presentation (Feb 2026) (unique visitors, claimed locations, intent metric)
• Yelp Press — Fast Facts (app devices, paying advertising locations, cumulative reviews)