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Weibo is one of China’s best-known social platforms for real-time conversation, trending topics, short posts, photos, and video. Often compared to Twitter/X for its fast-moving public feed, Weibo is also a major hub for entertainment fandoms, influencer culture, and brand marketing—where topics can spike nationwide in minutes.
Answer box: Weibo reported 590 million monthly active users and 260 million average daily active users as of December 2024. In September 2025, it reported 578 million MAU and 257 million DAU.
Weibo Key Metrics (Latest Available)
| Metric | Latest figure (with year) | Source |
|---|---|---|
| Monthly Active Users (MAU) | 590 million (Dec 2024) | PR Newswire (Mar 13, 2025) |
| Average Daily Active Users (DAU) | 260 million (Dec 2024) | PR Newswire (Mar 13, 2025) |
| MAU + DAU checkpoint | 578M MAU / 257M DAU (Sep 2025) | SEC exhibit (Nov 18, 2025) |
| Mobile share of MAU | Mobile MAUs = 95% of MAUs (Dec 2023) | SEC exhibit (FY2023 results) |
| Total net revenues | $1.75B (FY 2024) | PR Newswire (Mar 13, 2025) |
| Net income attributable to shareholders | $300.8M (FY 2024) | PR Newswire (Mar 13, 2025) |
What Is Weibo Used For?
Weibo combines public posting with algorithmic discovery. The result is a “trend engine” where users follow celebrities, creators, brands, and media accounts—and where hot topics can dominate attention quickly.
- Trending news & culture: hashtags and trending lists help stories spread fast.
- Entertainment & fandom: celebrities and fan communities drive major engagement.
- Influencer marketing: creators and brands use Weibo to launch products and build awareness.
- Video + live features: Weibo has expanded media formats to keep users watching and sharing.
Weibo User Growth Timeline (With Year Labels)
- Dec 2023: 598M MAU; mobile MAUs were 95% of MAUs. Source
- Mar 2024: 588M MAU; 255M DAU. Source
- Sep 2024: 587M MAU; 257M DAU. Source
- Dec 2024: 590M MAU; 260M DAU. Source
- Sep 2025: 578M MAU; 257M DAU. Source
Weibo Revenue & Profit (Annual, With Year Labels)
Weibo reports results in U.S. dollars (USD). The figures below are taken from official earnings releases.
| Year | Total net revenues | Net income attributable to shareholders | Source |
|---|---|---|---|
| 2024 | $1.75B | $300.8M | PR Newswire |
| 2022 | $1.84B | $85.6M | PR Newswire |
| 2021 | $2.26B | $428.3M | PR Newswire |
| 2020 | $1.69B | $313.4M | PR Newswire |
| 2019 | $1.77B | $494.7M | Weibo IR (gcs-web) |
| 2017 | $1.15B | $350.3M | PR Newswire |
Weibo History (Quick Timeline)
- 2009: Weibo launches under Sina.
- 2010s: Weibo expands into rich media, verified accounts, and branded marketing formats.
- 2020s: Weibo continues evolving content discovery and monetization while competing with short-video platforms.
FAQ
How many people use Weibo?
Weibo reported 590 million monthly active users and 260 million average daily active users as of December 2024.
Source: PR Newswire (Mar 13, 2025)
How many daily active users does Weibo have?
Weibo reported 260 million average daily active users in December 2024 (and 257 million in September 2025).
Source: PR Newswire (Dec 2024)
|
Source: SEC exhibit (Sep 2025)
Is Weibo mostly a mobile platform?
Yes. In its FY2023 results, Weibo reported that mobile MAUs represented 95% of MAUs (December 2023).
Source: SEC exhibit (FY2023 results)
How does Weibo make money?
Weibo’s revenue is driven primarily by advertising and marketing services, along with value-added services (VAS). In FY2024, Weibo reported $1.75B in total net revenues.
What’s the difference between MAU and DAU?
MAU counts unique users active at least once in a month, while DAU counts users active on an average day. Together they show overall reach (MAU) and habitual usage (DAU).
