400 Interesting Twitter Statistics and Facts (2020) | By the Numbers



twitter statistics 2019 facts

In my latest "By the Numbers" post, I dug up a bunch of interesting Twitter statistics and facts for your reading pleasure including how many people use Twitter, work for Twitter, Twitter revenue and much more.

Twitter is a social network that sees 100 million users login daily, so there is plenty of data to collect and list here. I really enjoy researching and posting these types of digital marketing statistics and judging from the comments, emails and tweets, you seem to enjoy reading them.

Twitter Facts

twitter statistics 2019 facts

  • Twitter Launch Date: July 15, 2006
  • Twitter Founders: Jack Dorsey, Noah Glass, Biz Stone, Ev Williams
  • Twitter Headquarters: San Francisco, CA
  • Twitter iPhone app: App Page
  • Twitter Android app: App Page
  • Number of Twitter Employees: 3,898
  • Twitter CEO: Jack Dorsey
  • Key Twitter Subsidiaries: Periscope, MoPub

Top Twitter Competitors:

Twitter Statistics

How many people use Twitter?

Twitter Global Monthly Active Users by Quarter 2011-2018 (in millions)

Twitter Global Monthly Active Users by Quarter 2011-2018 (in millions)

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Total number of Twitter Quarterly Active Accounts:

420 million

Last updated 11/6/16


Total number of Twitter Yearly Active Accounts:

700 million

Last updated 11/6/16


Estimated Total Number of Twitter Registered Users:

1.3 billion
Last updated 8/3/15


Unique monthly visitors to Twitter.com (desktop & mobile):

120 million

Last updated 11/20/15


Average number of monthly visitors to Twitter that do not log in:

500 million

Last updated 12/10/15


Average number of Twitter accounts you can follow each day:

400

Last updated 4/8/19


Average Number of Followers per Twitter User:

707
Last updated 6/23/16


Tweets with videos see 10x more engagement than tweets without.


Tweets with images see 150x more engagement than tweets without.


Tweets with GIFs see 55x more engagement than tweets without.


Number of people tweets reach each month on 3rd party properties:

1.6 billion

Last updated 6/1/17


Number of Twitter users in the US:

Twitter US Monthly Active Users by Quarter 2011-2018 (in millions)

Twitter US Monthly Active Users by Quarter 2011-2018 (in millions)

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Percentage of Twitter MAUs located in the U.S.:

20.5%
Last updated 1/1/19


Estimated number of active Twitter users in China (even though it is blocked):

10 million users

Last updated 7/11/16


Percentage of world leaders that use Twitter:

92%
Last updated 5/31/17


Number of world leaders that are active on Twitter:

276
Last updated 5/31/17


Top world leader on Twitter:

Donald Trump
Last updated 7/29/18


Percentage of millennials in the U.S. that have a Twitter account:

38%

Last updated 1/16/16


Number of Twitter monthly active users outside the US:

Twitter International Monthly Active Users by Quarter 2011-2018 (in millions)

Twitter International Monthly Active Users by Quarter 2011-2018 (in millions)

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Fastest Twitter account to reach 1 million followers:

@Caitlyn_Jenner (4 hours)

Last updated 12/10/15


Number of terrorism-related accounts that Twitter has suspended to date:

360,000

Last updated 8/19/16


Percentage of Twitter users that are gamers:

65%

Last updated 6/6/16


Percentage of Twitter users that play video games  regularly:

55%

Last updated 6/6/16


Percentage of UK teens (11-16 year olds) that use Twitter weekly:

37%

Last updated 3/18/15


Percentage the global population that uses Twitter:

3.9%

Last updated 10/25/16


Number of Twitter users in the UK:

13.1 million MAU

Last updated 4/17/15


Percentage of social media users in the UK that use Twitter:

37.5%

Last updated 4/17/15


Number of Fake Twitter Users suspended in 2018 cleanup:

70 million


Percentage of Twitter users that are bots:

approx 15%

Last updated 3/11/17


Average times a month Twitter users shop online:

6.9x per month

Last updated 3/26/15


Twitter user following the most other users:

@ArabicBest (2.41 million following)

Last updated 1/23/15


Percentage of the US population that uses Twitter:

16.1%

Last updated 10/25/16


Percentage of people in Finland that use Twitter:

10%

Last updated 1/20/15


Number of Twitter users in Japan:

40 million

Last updated 11/4/16


Percentage of social media users in Japan that use Twitter:

46.1%

Last updated 5/4/15


Percentage of internet users in Japan that use Twitter:

35.4%

Last updated 7/13/15


Percentage of social media users in India that use Twitter:

13.7%

Last updated 5/4/15


Number of Twitter users in India:

22.2 million

Last updated 1/27/15


Percentage of Canadian social network users that use Twitter daily:

38%

Last updated 2/4/15


Percentage of Canadian social network users that use Twitter monthly:

79%

Last updated 2/4/15


Percentage of Canadian female social media users that have a Twitter account:

22%

Last updated 2/5/15


Percentage of Canadian male social media users that have a Twitter account:

27%

Last updated 2/5/15


Percentage of all US social media users that use Twitter:

39%

Last updated 1/9/15


Number of daily Twitter users in the Netherlands:

1 million users

Last updated 4/1/15


Most followed Twitter user:

Katy Perry (85 million followers)

Last updated 3/20/16


Percentage of teens in France that use Twitter:

26%

Last updated 4/2/15


Percentage of Social Media users in the Middle East that use Twitter:

40%

Last updated 4/20/15


Percentage of Twitter users that consider themselves early adopters:

53%

Last updated 1/14/16


Percentage of US Twitter users that have at least a bachelors degree:

42%

Last updated 4/24/19


Percentage of US Twitter users that have household incomes above $75,000:

41%

Last updated 4/24/19


Number of verified Twitter accounts:

approx 250,000

Last updated 3/31/17


Research shows that the top 10% of Twitter users create 80% of all tweets.

Last updated 4/24/19


How Many Tweets Per Day:

500 million

Last updated 4/1/15


Percentage of drivers that admit to Tweeting while operating their vehicle:

14%

Last updated 5/19/15


Percentage of Twitter users that tweet "all the time" while driving:

30%

Last updated 5/19/15


Percentage of Twitter users that opt out of their enhanced timeline:

2%

Last updated 4/26/16


Most tweeted hashtag to date:

#FF (539 million mentions)

Last updated 3/20/16


Most tweeted emoji to date:

Tears of Joy (14.5 billion mentions)

Last updated 3/20/16


Most geo-tagged city on Twitter:

Sao Paulo, Brazil

Last updated 3/20/16


Most mentioned person on Twitter:

Justin Bieber

Last updated 3/20/16


Percentage of Twitter users that say it is a source of news for them:

63%

Last updated 7/14/15


Percentage of active Twitter users that have retweeted a celebrity:

24%

Last updated 2/25/15


Percentage of active Twitter users that have tweeted about a TV show while watching it:

21%

Last updated 2/25/15


Top live TV topic tweeted about by UK Twitter users:

Sports

Last updated 2/15/15


Most popular time of the day for tweets:

noon-1pm local time

Last updated 6/25/15


Least popular time of the day for tweets:

3-4am local time

Last updated 6/25/15


Best time of the day to get clicks on a tweet:

2-3am local time

Last updated 6/25/15


Worst time of the day to get clicks on a tweet:

9am-1pm local time

Last updated 6/25/15


Best time of the day to get engagement on a tweet:

2-3am local time

Last updated 6/25/15


Worst time of the day to get engagement on a tweet:

9am-5pm local time

Last updated 6/25/15


Tweets with images see an estimated 22.8% more Twitter engagement than ones without.

Last updated 11/3/15


Tweets that do not include a link see an estimated 25.1% more Twitter engagement than ones without.

Last updated 11/3/15


Number of monthly views for Twitter tweets embedded on other websites:

1 billion unique monthly views

Last updated 10/23/15


Number of websites that have embedded Twitter tweets on them:

3 million different domains

Last updated 10/23/15


Increase in likes (over favorites) the week following Twitters change form stars to hearts:

6%


Most Retweeted Message Ever:

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

Last updated 4/30/16


Total number of votes cast on Twitter Polling:

1.7 billion

Last updated 1/15/16


Percentage of Twitter users that watch video on it:

82%

Last updated 5/13/16


Number of people that tuned into Twitter's live stream of the inauguration of President Trump:

6.824 million unique views


Number of tweets sent on Twitter related to the inauguration of President Trump:

12 million tweets


Number of tweets sent on Twitter on election day 2016:

75 million tweets


Amount of Twitter live premium video that is consumed quarterly:

800 hours

Last updated 4/26/17


Number of Twitter users that watch live video on it quarterly:

45 million

Last updated 4/26/17


Twitter Company Statistics

Twitter revenue totals:


Twitter net income (loss):


Estimated Value of Twitter:

$10 billion

Last updated 2/8/16


Number of Twitter Employees:

3,898

Last updated 2/29/16


Percentage of Twitter employees that are women:

37%

Last updated 1/20/17


Percentage of Twitter employees that are non-white and non-Asian:

11%

Last updated 1/20/17

Get the Full Report

The full Twitter statistics report is available in an annual industry report. Some of the data in industry reports include:

  • User Totals
  • Demographics
  • Tweet Stats
  • Stats for Businesses
  • Mobile Stats
  • Advertising Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, Twitter, WeChat, WhatsApp and YouTube).

Percentage of U.S. companies that use Twitter for marketing purposes: 65.8% Last updated October 2015
Percentage of Twitter advertising budgets that is dedicated to mobile: 25% Last updated April 2015
Percentage of Twitter users that feel more positively about a brand when their tweet is replied to: 77% Last updated 10/26/15
52% of Twitter users say they have purchased a product they first learned about on Twitter.
Sharing to Twitter activity reportedly declined 11.28% after Twitter removed share counts from their buttons.
Percentage of content marketers in Ireland that consider Twitter the most effective social channel for distributing content: 52% Last updated 9/18/15
Percentage of all branded videos on Twitter that are posted natively: 31% Last updated 8/19/15
Percentage of all Twitter video engagement that comes from native videos: 67% Last updated 8/19/15
Day of the week that sees the most holiday shopping conversation on Twitter: Sunday (87% more) Last updated 10/26/15
Twitter adoption among U.S. fashion brands: 94% Last updated 5/21/15
Average posts per week for U.S. fashion brands on Twitter: 21.9 posts per week Last updated 5/21/15
Percentage of consumers that say Twitter impacts holiday purchase decisions more than TV and magazines: 61% Last updated 12/7/15
Percentage of U.S. small businesses that use Twitter: 12% Last updated Spring 2015
Percentage of B2B marketers in North America that use Twitter to distribute content: 88% Last updated 2/4/15
Percentage of Twitter users that follow news organization, reporters or commentators: 46% Last updated 7/14/15
Percentage of brand mentions on Twitter that come from an iPhone: 27% Last updated 1/15/15
Percentage of brand mentions on Twitter that come from a web browser: 21% Last updated 1/15/15
Percentage of brand mentions on Twitter that come from an Android device: 18% Last updated 1/15/15
Average number of weekly Twitter mentions for the top 100 Global brands: 1,000 mentions/week Last updated 1/8/15
Percentage of the global top 100 brands that have separate Twitter profiles for customer support: 37% Last updated 1/8/15
Percentage of tweets directed to a global top 100 brand's primary Twitter handle that are responded to: 22% Last updated 1/8/15
Most followed Twitter brand: YouTube (48.3 million followers) Last updated 1/24/15
Top reason why US Internet-using millennials follow a brand or company on Twitter: To get a coupon or discount Last updated 2/6/15
Twitter tweet interaction rate for brands with at least 10 million followers: 0.02% Last updated 5/25/16
Twitter tweet interaction rate for brands with 1-1,000 followers: 0.18% Last updated 5/25/16
Twitter quarterly advertising revenue from the US: $293 million Last updated 7/28/18
Mobile Monthly Active Twitter Users: approx 257 million monthly active users Last updated 4/26/16
Percentage of MAUs that accessed Twitter via mobile device: 82% Last updated 7/26/16
Percentage of Twitter's ad revenue that comes from mobile: 86% Last updated 10/27/15
Percentage of video views on Twitter that occur on a mobile device: 90% Last updated 9/14/15
Percentage of US smartphone users that are on Twitter: 23% Last updated 2/16/15
Percentage of Twitter advertising budgets that is dedicated to mobile: 25% Last updated April 2015
Percentage of Canadian smartphone owners that use Twitter: 37% Last updated 3/26/15
Percentage of Latin American smartphone users that are on Twitter: 57% Last updated 2/16/15
Percentage of Twitter's revenue that came from mobile: 86% Last updated 10/27/15
Number of active Twitter advertisers: 130,000 Last updated 2/10/16
Percentage of total Twitter advertising purchased that belongs to Promoted Tweets: 88% Last updated April 2015
Offline sales increase attributed to promoted tweets: 29%
Number of ad requests Twitter gets monthly on MoPub: 335 billion ad requests Last updated 11/18/15
Number of devices Twitter places ads on monthly through MoPub: 1 billion devices Last updated 11/18/15
Number of countries/territories that the Twitter ad platform is available in: over 200 Last updated 9/2/15
Increase in website clicks from a Twitter ad when it doesn't include a hashtag or @mention: 23% Last updated 6/9/15
Twitter tweet interaction rate for brands with at least 10 million followers: 0.02% Last updated 5/25/16
Twitter tweet interaction rate for brands with 1-1,000 followers: 0.18% Last updated 5/25/16
Percentage of U.S. companies that use Twitter for marketing purposes: 65.8% Last updated October 2015
Average tweet engagement for the top 25 most engaging brand profiles: 0.07% Last updated 12/17/14
Percentage of Twitter advertising budgets that is dedicated to mobile: 25% Last updated April 2015
Percentage of people who follow SMBs on Twitter to get product updates: 74% Last updated 1/17/14
Percentage of US Charities and Non-Profits that use Twitter: 86% Last updated 6/24/14
Percentage of US Charities and Non-Profits that use Vine: 9% Last updated 6/24/14
Number of 2013 Fortune 500 companies that have a corporate Twitter account: 377 (Tweet this stat)
Percentage of millennials that follow a brand on Twitter: 23% Data from Fall 2013 (Tweet this stat)
Percentage of 2013 Inc 500 Companies that use Twitter: 74% (Tweet this stat)
47% of people who follow a brand on Twitter are more likely to visit that company's website. Last updated 1/17/14 (Tweet this stat)
Percentage of Twitter users that feel more positively about a brand when their tweet is replied to: 77% Last updated 10/26/15
52% of Twitter users say they have purchased a product they first learned about on Twitter.
Sharing to Twitter activity reportedly declined 11.28% after Twitter removed share counts from their buttons.
Percentage of content marketers in Ireland that consider Twitter the most effective social channel for distributing content: 52% Last updated 9/18/15
Percentage of all branded videos on Twitter that are posted natively: 31% Last updated 8/19/15
Percentage of all Twitter video engagement that comes from native videos: 67% Last updated 8/19/15
Day of the week that sees the most holiday shopping conversation on Twitter: Sunday (87% more) Last updated 10/26/15
Twitter adoption among U.S. fashion brands: 94% Last updated 5/21/15
Average posts per week for U.S. fashion brands on Twitter: 21.9 posts per week Last updated 5/21/15
Percentage of consumers that say Twitter impacts holiday purchase decisions more than TV and magazines: 61% Last updated 12/7/15
Number of jobs posted every minute on Twitter: 15 (Tweet this stat) Last updated 11/5/13
Most popular category for Twitter job postings: Sales (Tweet this stat) Last updated 11/5/13
Top city for Twitter job postings: New York (Tweet this stat) Last updated 11/5/13
Percentage of U.S. small businesses that use Twitter: 12% Last updated Spring 2015
Percentage of the top 100 global brands that send less than one @ reply per day on Twitter: 54% Last updated 1/21/14
Average number of tweets per day by the top 100 global brands on Twitter: 12 Last updated 1/21/14
Percentage of brands on Twitter that have multiple accounts: 63% (Tweet this stat) Last updated 8/23/13
Percentage of B2B marketers using Twitter:  85% (Tweet this stat) Last updated 10/15/13
Most Followed Celebrity on Twitter: Katy Perry with 51 million followers (Tweet this stat) Last updated 3/23/14
Most followed brand on Twitter: YouTube with 40 million followers (Tweet this stat) Last updated 3/23/14
Percentage of Americans that get their news from Twitter: 8% (Tweet this stat) Last updated 11/4/13
Percentage of B2B marketers in North America that use Twitter to distribute content: 88% Last updated 2/4/15
Percentage of Twitter users that follow news organization, reporters or commentators: 46% Last updated 7/14/15
Percentage of UK Twitter users that trust a retailer more if it has social network presence: 37% (Tweet this stat) Last updated 3/7/14
Percentage of UK Twitter users that trust a retailer less if it has social network presence: 52% (Tweet this stat) Last updated 3/7/14
Wall Street's estimated value of each Twitter user: $118 (Tweet this stat) Last updated 2/7/14
Average sales order value for visitors referred by Twitter: $46.29 (Tweet this stat) Last updated 3/10/14
Percentage of Twitter user interaction with brands that is positive: 55% (Tweet this stat) Last updated 4/2/14
Percentage of Twitter user interaction with brands that is negative: 20% (Tweet this stat) Last updated 4/2/14
Percentage of all mobile referrals to News & Entertainment publishers from Twitter: 7% Last updated 4/29/14
Revenue per visit from Twitter referrals: $.62 Last updated 4/24/14
Percentage of marketers that use Twitter: 83% (Tweet this stat) Last updated 5/22/14
Average response rate for a brand on Twitter: 9 hours (Tweet this stat) Last updated 5/7/14
Fastest industry for brands to respond to customers on Twitter: Transportation Last updated 5/7/14
Slowest industry for brands to respond to customers on Twitter: Airlines Last updated 5/7/14
Number of questions by consumers to brands ignored per hour on Twitter: Up to 130 per hour Last updated 5/7/14
Most retweeted news brand on Twitter: BBC (Tweet this stat) Last updated 5/22/14
Twitter's share of desktop traffic referrals to US news & entertainment sites: 1% Last updated 5/16/14
Percentage of Journalists, that would consult Twitter for press releases: 46% (Tweet this stat)
Percentage of US marketers that have used Twitter ads in concert with TV ads: 27% Last updated 8/12/14
Percentage of UK 15-24 year olds that have purchased a product by clicking through Twitter: 9%  Last updated 8/13/14
Percentage of moms that feel that Twitter is the most efficient social channel to converse with brands: 5% Last updated 9/25/14
Percentage of dads that feel that Twitter is the most efficient social channel to converse with brands: 7% Last updated 9/25/14
Percentage of Twitter users that share feedback while traveling: 20% Last updated 11/21/14
Percentage of Twitter users that have posted positive comments on a brand page: 17% Last updated 12/12/14
Percentage of Twitter users that have posted negative comments on a brand page: 11% Last updated 12/12/14
Percentage of Twitter users that have unliked or unfollowed a brand page: 13% Last updated 12/12/14
Percentage of Twitter accounts claiming to be Fortune 100 companies that are fake: 20% Last updated 12/2014
Top reason why Canadians share content on Twitter: To endorse content Last updated June 2014
Percentage of brand mentions on Twitter that come from an iPhone: 27% Last updated 1/15/15
Percentage of brand mentions on Twitter that come from a web browser: 21% Last updated 1/15/15
Percentage of brand mentions on Twitter that come from an Android device: 18% Last updated 1/15/15
Average number of weekly Twitter mentions for the top 100 Global brands: 1,000 mentions/week Last updated 1/8/15
Percentage of the global top 100 brands that have separate Twitter profiles for customer support: 37% Last updated 1/8/15
Percentage of tweets directed to a global top 100 brand's primary Twitter handle that are responded to: 22% Last updated 1/8/15
Percentage of the top 100 global brands that have a Twitter profile: 98% Last updated 11/18/14
Percentage of the top 100 global brands that tweet 1-5 times a day: 49% Last updated 11/18/14
Percentage of the top 100 global brands that tweet 25+ times a day: 9% Last updated 11/18/14
Most followed Twitter brand: YouTube (48.3 million followers) Last updated 1/24/15
Percentage of US marketing executives that plan their Twitter content on the same day it is tweeted: 22% Last updated 12/12/14
Percentage of US marketing executives that plan their Twitter content a month or more before it is tweeted:  16% Last updated 12/12/14
Percentage of Twitter users, aged 16-64, that shop online: 73% Last updated 11/14/14
Top reason why US Internet-using millennials follow a brand or company on Twitter: To get a coupon or discount Last updated 2/6/15
Percentage of the FTSE 100 that have Twitter accounts: 90% Last updated 9/22/14
Number of FTSE 100 members that have over 10,000 Twitter followers: 39 Last updated 9/22/14
Twitter's percentage of total global ecommerce social sharing: 12% Last updated 12/11/13
Twitter's percentage of total global consumer brand social sharing: 38% Last updated 12/11/13
Percentage of Top 50 US Law Firms that have a Twitter profile: 90% (Tweet this stat) Last updated 1/9/14
Percentage of recruiters that have 100 Twitter followers or fewer: 75%  (Tweet this stat) Last updated 1/16/14
Percentage of recruiters that use Twitter to vet candidates: 55% (Tweet this stat) Last updated 9/10/13
Percentage of companies on Twitter that are satisfied with its value: 55% (Tweet this stat) Last updated 11/7/13
Percentage of total social referrals to commerce sites from Twitter: 10% (Tweet this stat) Last updated 9/16/13
Percentage of non-Hispanic US Internet users that used Twitter for local shopping in Q3 2013: 6.7% (Tweet this stat)
Percentage of Hispanic US Internet users that used Twitter for local shopping in Q3 2013: 11.1% (Tweet this stat)
Percentage of moms on Twitter that expect to interact with a brand on the network: 72% Last updated 5/9/14
Percentage of moms on Twitter that follow brands they like or love: 73% Last updated 5/9/14
Percentage of Twitter users that took action after seeing a brand mention on the network: 54% Last updated 5/1/14
Top user action after seeing a brand mention on Twitter: Visit the brand's website Last updated 5/1/14
Percentage of brands that are undecided about Twitter's effectiveness: 30.6% Last updated 5/1/14
Percentage of brands that are unaware of Twitter's paid services: 16.9% Last updated 5/1/14
Percentage lift in recommendations of an SMB after a consumer followed or engaged with them on Twitter: 30% Last updated 1/17/14
Percentage of Twitter followers of a brand that are more likely to purchase a product from that brand: 72% (Tweet this stat) Last updated 1/17/14
Percentage of Twitter users that feel more connected to a SMB after they begin following them: 85% (Tweet this stat) Last updated 1/17/14

Recent Twitter News: