Twitter Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Twitter statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Twitter Facts

What is Twitter?

Twitter (NYSE: TWTR) is what’s happening and what people are talking about right now. (source)

Twitter User Count

How many people are on Twitter?

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Total number of Twitter Quarterly Active Accounts:

420 million

Last updated 11/6/16


Total number of Twitter Yearly Active Accounts:

700 million

Last updated 11/6/16


Estimated Total Number of Twitter Registered Users:

1.3 billion
Last updated 8/3/15


Unique monthly visitors to Twitter.com (desktop & mobile):

120 million

Last updated 11/20/15


Average number of monthly visitors to Twitter that do not log in:

500 million

Last updated 12/10/15


Number of Twitter users in the US:

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Percentage of Twitter MAUs located in the U.S.:

20.5%
Last updated 1/1/19


Estimated number of active Twitter users in China (even though it is blocked):

10 million users

Last updated 7/11/16


Number of Twitter monthly active users outside the US:

Note: Twitter stopped reporting monthly active users after Q1 2019. Now, they are reporting only daily active users.


Twitter Revenue Totals

Twitter revenue totals:


Twitter net income (loss):


Estimated Value of Twitter:

$10 billion

Last updated 2/8/16


Additional Twitter Statistics

Average number of Twitter accounts you can follow each day:

400

Last updated 4/8/19


Average Number of Followers per Twitter User:

707
Last updated 6/23/16


Tweets with videos see 10x more engagement than tweets without.


Tweets with images see 150x more engagement than tweets without.


Tweets with GIFs see 55x more engagement than tweets without.


Number of people tweets reach each month on 3rd party properties:

1.6 billion

Last updated 6/1/17


Percentage of world leaders that use Twitter:

92%
Last updated 5/31/17


Number of world leaders that are active on Twitter:

276
Last updated 5/31/17


Top world leader on Twitter:

Donald Trump
Last updated 7/29/18


Percentage of millennials in the U.S. that have a Twitter account:

38%

Last updated 1/16/16


Fastest Twitter account to reach 1 million followers:

@Caitlyn_Jenner (4 hours)

Last updated 12/10/15


Number of terrorism-related accounts that Twitter has suspended to date:

360,000

Last updated 8/19/16


Percentage of Twitter users that are gamers:

65%

Last updated 6/6/16


Percentage of Twitter users that play video games regularly:

55%

Last updated 6/6/16


Percentage of UK teens (11-16 year olds) that use Twitter weekly:

37%

Last updated 3/18/15


Percentage the global population that uses Twitter:

3.9%

Last updated 10/25/16


Number of Twitter users in the UK:

13.1 million MAU

Last updated 4/17/15


Percentage of social media users in the UK that use Twitter:

37.5%

Last updated 4/17/15


Number of Fake Twitter Users suspended in 2018 cleanup:

70 million


Percentage of Twitter users that are bots:

approx 15%

Last updated 3/11/17


Average times a month Twitter users shop online:

6.9x per month

Last updated 3/26/15


Twitter user following the most other users:

@ArabicBest (2.41 million following)

Last updated 1/23/15


Percentage of the US population that uses Twitter:

16.1%

Last updated 10/25/16


Percentage of people in Finland that use Twitter:

10%

Last updated 1/20/15


Number of Twitter users in Japan:

40 million

Last updated 11/4/16


Percentage of social media users in Japan that use Twitter:

46.1%

Last updated 5/4/15


Percentage of internet users in Japan that use Twitter:

35.4%

Last updated 7/13/15


Percentage of social media users in India that use Twitter:

13.7%

Last updated 5/4/15


Number of Twitter users in India:

55 million active users

Last updated 6/9/20


Percentage of Canadian social network users that use Twitter daily:

38%

Last updated 2/4/15


Percentage of Canadian social network users that use Twitter monthly:

79%

Last updated 2/4/15


Percentage of Canadian female social media users that have a Twitter account:

22%

Last updated 2/5/15


Percentage of Canadian male social media users that have a Twitter account:

27%

Last updated 2/5/15


Percentage of all US social media users that use Twitter:

39%

Last updated 1/9/15


Number of daily Twitter users in the Netherlands:

1 million users

Last updated 4/1/15


Most followed Twitter user:

Katy Perry (85 million followers)

Last updated 3/20/16


Percentage of teens in France that use Twitter:

26%

Last updated 4/2/15


Percentage of Social Media users in the Middle East that use Twitter:

40%

Last updated 4/20/15


Percentage of Twitter users that consider themselves early adopters:

53%

Last updated 1/14/16


Percentage of US Twitter users that have at least a bachelors degree:

42%

Last updated 4/24/19


Percentage of US Twitter users that have household incomes above $75,000:

41%

Last updated 4/24/19


Number of verified Twitter accounts:

approx 250,000

Last updated 3/31/17


Research shows that the top 10% of Twitter users create 80% of all tweets.

Last updated 4/24/19


How Many Tweets Per Day:

500 million

Last updated 4/1/15


Percentage of drivers that admit to Tweeting while operating their vehicle:

14%

Last updated 5/19/15


Percentage of Twitter users that tweet “all the time” while driving:

30%

Last updated 5/19/15


Percentage of Twitter users that opt out of their enhanced timeline:

2%

Last updated 4/26/16


Most tweeted hashtag to date:

#FF (539 million mentions)

Last updated 3/20/16


Most tweeted emoji to date:

Tears of Joy (14.5 billion mentions)

Last updated 3/20/16


Most geo-tagged city on Twitter:

Sao Paulo, Brazil

Last updated 3/20/16


Most mentioned person on Twitter:

Justin Bieber

Last updated 3/20/16


Percentage of Twitter users that say it is a source of news for them:

63%

Last updated 7/14/15


Percentage of active Twitter users that have retweeted a celebrity:

24%

Last updated 2/25/15


Percentage of active Twitter users that have tweeted about a TV show while watching it:

21%

Last updated 2/25/15


Top live TV topic tweeted about by UK Twitter users:

Sports

Last updated 2/15/15


Most popular time of the day for tweets:

noon-1pm local time

Last updated 6/25/15


Least popular time of the day for tweets:

3-4am local time

Last updated 6/25/15


Best time of the day to get clicks on a tweet:

2-3am local time

Last updated 6/25/15


Worst time of the day to get clicks on a tweet:

9am-1pm local time

Last updated 6/25/15


Best time of the day to get engagement on a tweet:

2-3am local time

Last updated 6/25/15


Worst time of the day to get engagement on a tweet:

9am-5pm local time

Last updated 6/25/15


Tweets with images see an estimated 22.8% more Twitter engagement than ones without.

Last updated 11/3/15


Tweets that do not include a link see an estimated 25.1% more Twitter engagement than ones without.

Last updated 11/3/15


Number of monthly views for Twitter tweets embedded on other websites:

1 billion unique monthly views

Last updated 10/23/15


Number of websites that have embedded Twitter tweets on them:

3 million different domains

Last updated 10/23/15


Increase in likes (over favorites) the week following Twitters change form stars to hearts:

6%


Most Retweeted Message Ever:

If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

Last updated 4/30/16


Total number of votes cast on Twitter Polling:

1.7 billion

Last updated 1/15/16


Percentage of Twitter users that watch video on it:

82%

Last updated 5/13/16


Number of people that tuned into Twitter’s live stream of the inauguration of President Trump:

6.824 million unique views


Number of tweets sent on Twitter related to the inauguration of President Trump:

12 million tweets


Number of tweets sent on Twitter on election day 2016:

75 million tweets


Amount of Twitter live premium video that is consumed quarterly:

800 hours

Last updated 4/26/17


Number of Twitter users that watch live video on it quarterly:

45 million

Last updated 4/26/17


Number of Twitter Employees:

5,500 employees

Last updated 1/1/21


Percentage of Twitter employees that are women:

37%

Last updated 1/20/17


Percentage of Twitter employees that are non-white and non-Asian:

11%

Last updated 1/20/17


Get the Full Industry Report

dmr industry report company statistics facts

The full Twitter statistics report is available in an annual industry report. Some of the data in industry reports include:

  • User Totals
  • Demographics
  • Tweet Stats
  • Stats for Businesses
  • Mobile Stats
  • Advertising Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, TikTok, Twitter, WeChat, WhatsApp and YouTube).


 

Please note that some of these numbers are easier to find than others. A few of these Twitter stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.