Here are a few of the most interesting Weibo statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Photo by bfishadow

With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is starting to grow. One of these China-based social behemoths is Weibo.

Weibo, a microblogging service, is commonly referred to as the “Chinese Twitter” and as you will see from the stats below, it is very comparable in size and engagement to its stateside counterpart.

Weibo Facts

• Weibo website: weibo.com
• Year Weibo launched: 2009
• Weibo headquarters: Shanghai and Beijing, China
• Weibo owner: Sina Corp
• What is Weibo?

Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. It provides an unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world.  (source)

Weibo Statistics

Number of Weibo registered users:

600 million users

Last updated 11/13/13

Number of Weibo active users:

Number of Weibo daily users:

200 million DAU

Last updated 3/6/19

Percentage of Weibo monthly active users that are mobile:

93%

Last updated 12/4/18

Number of Weibo users that access it on mobile devices:

400 million MAU

Last updated 8/8/18

Percentage of Weibo users that are male:

50.10%

Last updated 4/17/14

Percentage of Weibo users that are female:

49.90%

Last updated 4/17/14

Percentage of Weibo traffic coming from mobile:

90%

Last updated 2/23/17

Number  Weibo advertisers:

832,000

Last updated 5/12/16

Weibo revenue for 2018:

$1.72 billion

Weibo revenue for 2017:

$1.15 billion

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