Weibo Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Weibo statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Weibo Facts

What is Weibo?

Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Share anything you want, let the whole world hear your voice. (source)

Weibo User Count

Number of Weibo active users:

511 million MAU

Last updated 9/30/20

Number of Weibo daily users:

224 million DAU

Last updated 9/30/20

Percentage of Weibo monthly active users that are mobile:


Last updated 5/19/20

Number of Weibo users that access it on mobile devices:

400 million MAU

Last updated 8/8/18

Weibo Revenue Totals

Weibo revenue (annual):

Weibo net income (annual):

Weibo quarterly revenue:

Additional Weibo Statistics

Percentage of Weibo users that are male:


Last updated 4/17/14

Percentage of Weibo users that are female:


Last updated 4/17/14

Percentage of Weibo traffic coming from mobile:


Last updated 2/23/17

Number of Weibo advertisers:


Last updated 5/12/16

Number of Wiebo employees:


Last updated 1/1/19

Average number of daily video views on Weibo:

2 billion 

Last updated 2/23/17

Percentage of Weibo users that use it more than one time per day:


Last updated 6/28/16

Average number of Weibo posts per minute:


Last updated 8/13/16

Top reason why people use Weibo:

Get trending news in time

Last updated 6/28/16

Most frequently used feature on Weibo:

Follow hot news/topics

Last updated 6/28/16

Percentage of Weibo users that say ads have no influence on them:


Last updated 6/28/16

Get the Full Industry Report

dmr industry report company statistics facts

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: China Digital Companies Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat, Weibo, YY).


Please note that some of these numbers are easier to find than others. A few of these Weibo stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and