Here are a few of the most interesting Weibo statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is starting to grow. One of these China-based social behemoths is Weibo. Weibo, a microblogging service, is commonly referred to as the “Chinese Twitter.” It is one of the most popular domestic Chinese social media platforms with an active user base nearing a half billion people. As you will see from the stats below, Weibo may resemble Twitter, but its user base and engagement rates among its core audience has eclipsed its American counterpart..
Weibo Facts
- Weibo website: weibo.com
- Year Weibo launched: 2009
- Weibo headquarters: Shanghai and Beijing, China
- Weibo owner: Sina Corp
Weibo Statistics
Number of Weibo registered users:
Last updated 11/13/13
Number of Weibo active users:
Last updated 5/23/19
Number of Weibo daily users:
Last updated 5/23/19
Percentage of Weibo monthly active users that are mobile:
Last updated 3/6/19
Number of Weibo users that access it on mobile devices:
400 million MAU
Last updated 8/8/18
Percentage of Weibo users that are male:
Last updated 4/17/14
Percentage of Weibo users that are female:
Last updated 4/17/14
Percentage of Weibo traffic coming from mobile:
Last updated 2/23/17
Number Weibo advertisers:
Last updated 5/12/16
Number of Wiebo employees:
Last updated 1/1/19
Weibo revenue (annual):
- 2018: $1.72 billion
- 2017: $1.15 billion
- 2016: $655.8 million
- 2015: $477.9 million
- 2014: $334.1 million
- 2013: $188.3 million
Weibo net income (annual):
- 2018: $572.6 million
- 2017: $350.3 million
- 2016: $105.6 million
- 2015: $34.1 million
- 2014: $65.4 million loss
Weibo quarterly revenue:
- Q1 2019: $399.2 million
- Q4 2018: $481.9 million
- Q3 2018: $409.3 million
- Q2 2018: $426.6 million
- Q1 2018: $349.9 million
- Q4 2017: $377.4 million
- Q3 2017: $320 million
- Q2 2017: $253.4 million
- Q1 2017: $199.2 million
- Q4 2016: $212.7 million
- Q3 2016: $176.9 million
- Q2 2016: $146.9 million
- Q1 2016: $119.3 million
Percentage of Weibo ad revenue in 2015 that came from Alibaba-related spending:
Average amount of time Weibo users spend on it daily:
Last updated 9/30/15
Average number of times Weibo users visit it daily:
Last updated 9/30/15
Top smartphone brand used by Weibo users:
Last updated 4/2/15
Number of countries with Weibo users:
Last updated 3/31/14
Number of businesses on Weibo:
Last updated 3/31/14
Percentage of Weibo users that have a high education:
Last updated 1/5/16
Number of Weibo users active on Chinese New Year 2016:
Number of Weibo posts on Chinese New Year 2016:
Percentage of Weibo users that purchase products online:
Last updated August 2015
Percentage of users that buy products on Weibo that do so because an ad matches their needs:
Last updated 6/24/14
Percentage of users that buy products on Weibo that do so because it was recommended by a celebrity:
Last updated 6/24/14
Most popular type of photos on Weibo in 2013:
Least popular type of photos on Weibo in 2013:
Number of monthly Weibo feeds:
Last updated 3/31/14
Number of monthly Weibo feeds with pictures:
Last updated 3/31/14
Number of monthly Weibo feeds with videos:
Last updated 3/31/14
Number of monthly Weibo feeds with songs:
Last updated 3/31/14
Growth in Weibo monthly active users from Q2 2013-Q2 2014:
Last updated 8/15/14
Number of Weibo location-based check ins during Q4 2013:
Last updated 3/31/14
Pecentage of Weibo 2013 revenue that came from mobile:
Last updated 3/31/14
Percentage of Weibo 2013 revenue that came from advertising:
Last updated 3/31/14
Percentage of Weibo 2013 revenue that came from games:
Last updated 3/31/14
Percentage of Weibo 2013 revenue that came from VIP memberships:
Last updated 3/31/14
Number of Weibo Connect platform partners:
Last updated 3/31/14
Number of Weibo verified accounts (celebs):
Last updated 3/31/14
Percentage of users that expect brands to offer product/service discount info on Weibo:
Last updated 1/15/14
Percentage of users that expect brands to handle complaints on Weibo:
Last updated 1/15/14
Percentage of users that never report brand posts on Weibo:
Last updated 1/15/14
Percentage of Weibo users that have used a mobile payment system:
Last updated 1/9/14
Percentage of Weibo users that have at least a bachelor’s degree:
Last updated 1/9/14
10.4 million users create 94% of all original Weibo content.
Last updated 4/17/14
Percentage of Weibo accounts that have been inactive since January 2014:
Last updated 4/17/14
Weibo’s share of Chinese social sharing in 2013:
Number of Chinese government agencies and officials with Weibo accounts:
Last updated 3/31/14
Sina’s stake in Weibo:
Last updated 3/31/14
Alibaba’s stake in Weibo:
Last updated 3/31/14
Top reason why people use Weibo:
Last updated 6/28/16
Most frequently used feature on Weibo:
Last updated 6/28/16
Percentage of Weibo users that say ads have no influence on them:
Last updated 6/28/16
Percentage of Weibo users that shop online:
Last updated 12/16/14
Monthly active users for the Weibo mobile app:
Last updated September 2014
Average number of daily video views on Weibo:
Last updated 2/23/17
Percentage of Weibo users that use it more than one time per day:
Last updated 6/28/16
Average number of Weibo posts per minute:
Last updated 8/13/16
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: China Digital Companies Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat, Weibo, YY).
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