Here are a few of the most interesting Weibo statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Weibo?
Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Share anything you want, let the whole world hear your voice. (source)
Weibo User Count
Number of Weibo active users:
Last updated 1/1/22
Number of Weibo daily users:
Last updated 1/1/22
Percentage of Weibo monthly active users that are mobile:
Last updated 5/19/20
Number of Weibo users that access it on mobile devices:
400 million MAU
Last updated 8/8/18
Weibo Revenue Totals
Weibo revenue (annual):
- 2021: $2.26 billion
- 2020: $1.69 billion
- 2019: $1.77 billion
- 2018: $1.72 billion
- 2017: $1.15 billion
- 2016: $655.8 million
- 2015: $477.9 million
- 2014: $334.1 million
- 2013: $188.3 million
Weibo net income (annual):
- 2021: $428.3 million
- 2020: $313.4 million
- 2019: $494.7 million
- 2018: $572.6 million
- 2017: $350.3 million
- 2016: $105.6 million
- 2015: $34.1 million
- 2014: $65.4 million loss
Additional Weibo Statistics
Percentage of Weibo users that are male:
Last updated 4/17/14
Percentage of Weibo users that are female:
Last updated 4/17/14
Percentage of Weibo traffic coming from mobile:
Last updated 2/23/17
Number of Weibo advertisers:
Last updated 5/12/16
Number of Wiebo employees:
Last updated 1/1/19
Average number of daily video views on Weibo:
Last updated 2/23/17
Percentage of Weibo users that use it more than one time per day:
Last updated 6/28/16
Average number of Weibo posts per minute:
Last updated 8/13/16
Top reason why people use Weibo:
Last updated 6/28/16
Most frequently used feature on Weibo:
Last updated 6/28/16
Percentage of Weibo users that say ads have no influence on them:
Last updated 6/28/16
Weibo Facts
Here is pretty much everything you ever wanted to know about Weibo.
- Website: Official Website
- Year Founded: 2009
- Headquarters: Beijing, China
- Current Chief Executive: Liu Yunli
- Parent Company: Sina Corp
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Weibo statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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