Here are a few of the most interesting Weibo statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is starting to grow. One of these China-based social behemoths is Weibo. Weibo, a microblogging service, is commonly referred to as the “Chinese Twitter.” It is one of the most popular domestic Chinese social media platforms with an active user base nearing a half billion people. As you will see from the stats below, Weibo may resemble Twitter, but its user base and engagement rates among its core audience has eclipsed its American counterpart..

Weibo Facts

Weibo website: weibo.com
Year Weibo launched: 2009
Weibo headquarters: Shanghai and Beijing, China
Weibo owner: Sina Corp

Weibo Statistics

Number of Weibo registered users:

600 million users

Last updated 11/13/13

Number of Weibo active users:

465 million MAU

Last updated 5/23/19

Number of Weibo daily users:

203 million DAU

Last updated 5/23/19

Percentage of Weibo monthly active users that are mobile:

94%

Last updated 3/6/19

Number of Weibo users that access it on mobile devices:

400 million MAU

Last updated 8/8/18

Percentage of Weibo users that are male:

50.10%

Last updated 4/17/14

Percentage of Weibo users that are female:

49.90%

Last updated 4/17/14

Percentage of Weibo traffic coming from mobile:

90%

Last updated 2/23/17

Number Weibo advertisers:

832,000

Last updated 5/12/16

Number of Wiebo employees:

4,350

Last updated 1/1/19

Weibo revenue (annual):

Weibo net income (annual):

Weibo quarterly revenue:

Q1 2019: $399.2 million
Q4 2018: $481.9 million
Q3 2018: $409.3 million
Q2 2018: $426.6 million
Q1 2018: $349.9 million
Q4 2017: $377.4 million
Q3 2017: $320 million
Q2 2017: $253.4 million
Q1 2017: $199.2 million
Q4 2016: $212.7 million
Q3 2016: $176.9 million
Q2 2016: $146.9 million
Q1 2016: $119.3 million

Percentage of Weibo ad revenue in 2015 that came from Alibaba-related spending:

36%

Average amount of time Weibo users spend on it daily:

4.2 minutes

Last updated 9/30/15

Average number of times Weibo users visit it daily:

1.8 times

Last updated 9/30/15

Top smartphone brand used by Weibo users:

Apple (34%)

Last updated 4/2/15

Number of countries with Weibo users:

190+

Last updated 3/31/14

Number of businesses on Weibo:

400,000

Last updated 3/31/14

Percentage of Weibo users that have a high education:

76%

Last updated 1/5/16

Number of Weibo users active on Chinese New Year 2016:

134 million

Number of Weibo posts on Chinese New Year 2016:

51.9 million posts

Percentage of Weibo users that purchase products online:

79%

Last updated August 2015

Percentage of users that buy products on Weibo that do so because an ad matches their needs:

44.4%

Last updated 6/24/14

Percentage of users that buy products on Weibo that do so because it was recommended by a celebrity:

14.4%

Last updated 6/24/14

Most popular type of photos on Weibo in 2013:

Landscapes

Least popular type of photos on Weibo in 2013:

Sports

Number of monthly Weibo feeds:

2.8 billion

Last updated 3/31/14

Number of monthly Weibo feeds with pictures:

2.2 billion

Last updated 3/31/14

Number of monthly Weibo feeds with videos:

81.7 million

Last updated 3/31/14

Number of monthly Weibo feeds with songs:

21.5 million

Last updated 3/31/14

Growth in Weibo monthly active users from Q2 2013-Q2 2014:

30%

Last updated 8/15/14

Number of Weibo location-based check ins during Q4 2013:

120 million

Last updated 3/31/14

Pecentage of Weibo 2013 revenue that came from mobile:

28%

Last updated 3/31/14

Percentage of Weibo 2013 revenue that came from advertising:

78.8%

Last updated 3/31/14

Percentage of Weibo 2013 revenue that came from games:

12.2%

Last updated 3/31/14

Percentage of Weibo 2013 revenue that came from VIP memberships:

5.9%

Last updated 3/31/14

Number of Weibo Connect platform partners:

340,000

Last updated 3/31/14

Number of Weibo verified accounts (celebs):

700,000

Last updated 3/31/14

Percentage of users that expect brands to offer product/service discount info on Weibo:

70.56%

Last updated 1/15/14

Percentage of users that expect brands to handle complaints on Weibo:

50.57%

Last updated 1/15/14

Percentage of users that never report brand posts on Weibo:

10.70%

Last updated 1/15/14

Percentage of Weibo users that have used a mobile payment system:

88%

Last updated 1/9/14

Percentage of Weibo users that have at least a bachelor’s degree:

70.8%

Last updated 1/9/14

10.4 million users create 94% of all original Weibo content.

Last updated 4/17/14

Percentage of Weibo accounts that have been inactive since January 2014:

60%

Last updated 4/17/14

Weibo’s share of Chinese social sharing in 2013:

19.2%

Number of Chinese government agencies and officials with Weibo accounts:

800,000

Last updated 3/31/14

Sina’s stake in Weibo:

77.6%

Last updated 3/31/14

Alibaba’s stake in Weibo:

19.3%

Last updated 3/31/14

Top reason why people use Weibo:

Get trending news in time

Last updated 6/28/16

Most frequently used feature on Weibo:

Follow hot news/topics

Last updated 6/28/16

Percentage of Weibo users that say ads have no influence on them:

59.3%

Last updated 6/28/16

Percentage of Weibo users that shop online:

82%

Last updated 12/16/14

Monthly active users for the Weibo mobile app:

72.709 million users

Last updated September 2014

Average number of daily video views on Weibo:

2 billion

Last updated 2/23/17

Percentage of Weibo users that use it more than one time per day:

47.5%

Last updated 6/28/16

Average number of Weibo posts per minute:

64,000

Last updated 8/13/16

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

Users
Demographics
Revenue
Growth
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: China Digital Companies Report (Alibaba, Alipay, Baidu, Ctrip, JD, QQ, Taobao, Tmall, WeChat, Weibo, YY).

Craig Smith

https://expandedramblings.com/index.php/about-dmr/

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80’s Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.

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Weibo Facts

Weibo Statistics

Number of Weibo registered users:

Number of Weibo active users:

Number of Weibo daily users:

Percentage of Weibo monthly active users that are mobile:

Number of Weibo users that access it on mobile devices:

Percentage of Weibo users that are male:

Percentage of Weibo users that are female:

Percentage of Weibo traffic coming from mobile:

Number Weibo advertisers:

Number of Wiebo employees:

Weibo revenue (annual):

Weibo net income (annual):

Weibo quarterly revenue:

Percentage of Weibo ad revenue in 2015 that came from Alibaba-related spending:

Average amount of time Weibo users spend on it daily:

Average number of times Weibo users visit it daily:

Top smartphone brand used by Weibo users:

Number of countries with Weibo users:

Number of businesses on Weibo:

Percentage of Weibo users that have a high education:

Number of Weibo users active on Chinese New Year 2016:

Number of Weibo posts on Chinese New Year 2016:

Percentage of Weibo users that purchase products online:

Percentage of users that buy products on Weibo that do so because an ad matches their needs:

Percentage of users that buy products on Weibo that do so because it was recommended by a celebrity:

Most popular type of photos on Weibo in 2013:

Least popular type of photos on Weibo in 2013:

Number of monthly Weibo feeds:

Number of monthly Weibo feeds with pictures:

Number of monthly Weibo feeds with videos:

Number of monthly Weibo feeds with songs:

Growth in Weibo monthly active users from Q2 2013-Q2 2014:

Number of Weibo location-based check ins during Q4 2013:

Pecentage of Weibo 2013 revenue that came from mobile:

Percentage of Weibo 2013 revenue that came from advertising:

Percentage of Weibo 2013 revenue that came from games:

Percentage of Weibo 2013 revenue that came from VIP memberships:

Number of Weibo Connect platform partners:

Number of Weibo verified accounts (celebs):

Percentage of users that expect brands to offer product/service discount info on Weibo:

Percentage of users that expect brands to handle complaints on Weibo:

Percentage of users that never report brand posts on Weibo:

Percentage of Weibo users that have used a mobile payment system:

Percentage of Weibo users that have at least a bachelor’s degree:

10.4 million users create 94% of all original Weibo content.

Percentage of Weibo accounts that have been inactive since January 2014:

Weibo’s share of Chinese social sharing in 2013:

Number of Chinese government agencies and officials with Weibo accounts:

Sina’s stake in Weibo:

Alibaba’s stake in Weibo:

Top reason why people use Weibo:

Most frequently used feature on Weibo:

Percentage of Weibo users that say ads have no influence on them:

Percentage of Weibo users that shop online:

Monthly active users for the Weibo mobile app:

Average number of daily video views on Weibo:

Percentage of Weibo users that use it more than one time per day:

Average number of Weibo posts per minute:

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