Weibo Statistics and User Count (2023)

Weibo is a popular Chinese social media platform that is similar to Twitter. It was launched in 2009 by Sina Corporation, a Chinese technology company, and has since grown to become one of the largest social media platforms in China.

Weibo allows users to post short messages, photos, and videos, which can be viewed and shared by their followers. The platform also offers various interactive features, such as live streaming, polls, and quizzes, which allow users to engage with their followers and other users on the platform.

Weibo has become a popular platform for social media influencers, celebrities, and brands in China, who use the platform to promote their products and services and engage with their fans and followers. The platform also plays an important role in news and information dissemination in China, with many journalists and media organizations using the platform to share news and updates.

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Weibo Statistics

Here are a few of the most interesting Weibo statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Weibo User Count

Number of Weibo active users:

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Number of Weibo daily users:

249 million DAU

Last updated 1/1/22

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Percentage of Weibo monthly active users that are mobile:

94%

Last updated 5/19/20

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Number of Weibo users that access it on mobile devices:

400 million MAU

Last updated 8/8/18

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Weibo Revenue Totals

Weibo revenue (annual):

• 2021: $2.26 billion
• 2020: $1.69 billion
• 2019: $1.77 billion
• 2018: $1.72 billion
• 2017: $1.15 billion
• 2016: $655.8 million
• 2015: $477.9 million
• 2014: $334.1 million
• 2013: $188.3 million

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Weibo net income (annual):

• 2021: $428.3 million
• 2020: $313.4 million
• 2019: $494.7 million
• 2018: $572.6 million
• 2017: $350.3 million
• 2016: $105.6 million
• 2015: $34.1 million
• 2014: $65.4 million loss

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Additional Weibo Statistics

Percentage of Weibo users that are male:

50.10%

Last updated 4/17/14

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Percentage of Weibo users that are female:

49.90%

Last updated 4/17/14

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Percentage of Weibo traffic coming from mobile:

90%

Last updated 2/23/17

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Number of Weibo advertisers:

832,000

Last updated 5/12/16

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Number of Wiebo employees:

4,350

Last updated 1/1/19

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Average number of daily video views on Weibo:

2 billion 

Last updated 2/23/17

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Percentage of Weibo users that use it more than one time per day:

47.5%

Last updated 6/28/16

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Average number of Weibo posts per minute:

64,000

Last updated 8/13/16

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Top reason why people use Weibo:

Get trending news in time

Last updated 6/28/16

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Most frequently used feature on Weibo:

Follow hot news/topics

Last updated 6/28/16

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Percentage of Weibo users that say ads have no influence on them:

59.3%

Last updated 6/28/16