What is Weibo?

Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Share anything you want, let the whole world hear your voice. (source)

Weibo User Count

Number of Weibo active users:

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Number of Weibo daily users:

249 million DAU

Last updated 1/1/22

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Percentage of Weibo monthly active users that are mobile:

94%

Last updated 5/19/20

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Number of Weibo users that access it on mobile devices:

400 million MAU

Last updated 8/8/18

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Weibo Revenue Totals

Weibo revenue (annual):

• 2021: $2.26 billion
• 2020: $1.69 billion
• 2019: $1.77 billion
• 2018: $1.72 billion
• 2017: $1.15 billion
• 2016: $655.8 million
• 2015: $477.9 million
• 2014: $334.1 million
• 2013: $188.3 million

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Weibo net income (annual):

• 2021: $428.3 million
• 2020: $313.4 million
• 2019: $494.7 million
• 2018: $572.6 million
• 2017: $350.3 million
• 2016: $105.6 million
• 2015: $34.1 million
• 2014: $65.4 million loss

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Additional Weibo Statistics

Percentage of Weibo users that are male:

50.10%

Last updated 4/17/14

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Percentage of Weibo users that are female:

49.90%

Last updated 4/17/14

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Percentage of Weibo traffic coming from mobile:

90%

Last updated 2/23/17

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Number of Weibo advertisers:

832,000

Last updated 5/12/16

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Number of Wiebo employees:

4,350

Last updated 1/1/19

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Average number of daily video views on Weibo:

2 billion 

Last updated 2/23/17

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Percentage of Weibo users that use it more than one time per day:

47.5%

Last updated 6/28/16

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Average number of Weibo posts per minute:

64,000

Last updated 8/13/16

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Top reason why people use Weibo:

Get trending news in time

Last updated 6/28/16

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Most frequently used feature on Weibo:

Follow hot news/topics

Last updated 6/28/16

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Percentage of Weibo users that say ads have no influence on them:

59.3%

Last updated 6/28/16

Recent Weibo News

• China’s Weibo shows user locations to combat ‘bad behavior’, 04/28/2022
• Weibo Tops Q4 Backed By User Engagement; Clocks 20% Revenue Growth, 03/03/2022
• Weibo CEO pledges 3% ad income for social responsibility program, 01/02/2022
• China’s Twitter-like Weibo kicks out ‘idiots’, ‘sissies’ and ‘tramps’ in username clean-up campaign, 12/21/2021
• Weibo Gaming signs Easyhoon as coach, 01/07/2022

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Please note that some of these numbers are easier to find than others. A few of these Weibo stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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