Here are a few of the most interesting Weibo statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Weibo Facts
- Website: Official Website
- Year Founded: 2009
- Headquarters: Shanghai and Beijing, China
- Current Chief Executive: Liu Yunli
- Parent Company: Sina Corp
- App Download (iOS)
- App Download (Android)
What is Weibo?
Weibo will guide you through every splendid moment all over the world, and show you every story behind the screen. Share anything you want, let the whole world hear your voice. (source)
Weibo User Count
Number of Weibo active users:
Last updated 9/30/20
Number of Weibo daily users:
Last updated 9/30/20
Percentage of Weibo monthly active users that are mobile:
Last updated 5/19/20
Number of Weibo users that access it on mobile devices:
400 million MAU
Last updated 8/8/18
Weibo Revenue Totals
Weibo revenue (annual):
- 2019: $1.77 billion
- 2018: $1.72 billion
- 2017: $1.15 billion
- 2016: $655.8 million
- 2015: $477.9 million
- 2014: $334.1 million
- 2013: $188.3 million
Weibo net income (annual):
- 2019: $494.7 million
- 2018: $572.6 million
- 2017: $350.3 million
- 2016: $105.6 million
- 2015: $34.1 million
- 2014: $65.4 million loss
Weibo quarterly revenue:
- Q3 2020: $416.6 million
- Q2 2020: $340.5 million
- Q1 2020: $323.4 million
- Q4 2019: $468.1 million
- Q3 2019: $467.8 million
- Q2 2019: $431.8 million
- Q1 2019: $399.2 million
- Q4 2018: $481.9 million
- Q3 2018: $409.3 million
- Q2 2018: $426.6 million
- Q1 2018: $349.9 million
- Q4 2017: $377.4 million
- Q3 2017: $320 million
- Q2 2017: $253.4 million
- Q1 2017: $199.2 million
- Q4 2016: $212.7 million
- Q3 2016: $176.9 million
- Q2 2016: $146.9 million
- Q1 2016: $119.3 million
Additional Weibo Statistics
Percentage of Weibo users that are male:
Last updated 4/17/14
Percentage of Weibo users that are female:
Last updated 4/17/14
Percentage of Weibo traffic coming from mobile:
Last updated 2/23/17
Number of Weibo advertisers:
Last updated 5/12/16
Number of Wiebo employees:
Last updated 1/1/19
Average number of daily video views on Weibo:
Last updated 2/23/17
Percentage of Weibo users that use it more than one time per day:
Last updated 6/28/16
Average number of Weibo posts per minute:
Last updated 8/13/16
Top reason why people use Weibo:
Last updated 6/28/16
Most frequently used feature on Weibo:
Last updated 6/28/16
Percentage of Weibo users that say ads have no influence on them:
Last updated 6/28/16
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.