Here are a few of the most interesting Weibo statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is starting to grow. One of these China-based social behemoths is Weibo. Weibo, a microblogging service, is commonly referred to as the "Chinese Twitter." It is one of the most popular domestic Chinese social media platforms with an active user base nearing a half billion people. As you will see from the stats below, Weibo may resemble Twitter, but its user base and engagement rates among its core audience has eclipsed its American counterpart..
Weibo Facts
Weibo Statistics
Number of Weibo active users:
Last updated 9/30/20
Number of Weibo daily users:
Last updated 9/30/20
Percentage of Weibo monthly active users that are mobile:
Last updated 5/19/20
Number of Weibo users that access it on mobile devices:
400 million MAU
Last updated 8/8/18
Percentage of Weibo users that are male:
Last updated 4/17/14
Percentage of Weibo users that are female:
Last updated 4/17/14
Percentage of Weibo traffic coming from mobile:
Last updated 2/23/17
Number of Weibo advertisers:
Last updated 5/12/16
Number of Wiebo employees:
Last updated 1/1/19
Weibo revenue (annual):
- 2019: $1.77 billion
- 2018: $1.72 billion
- 2017: $1.15 billion
- 2016: $655.8 million
- 2015: $477.9 million
- 2014: $334.1 million
- 2013: $188.3 million
Weibo net income (annual):
- 2019: $494.7 million
- 2018: $572.6 million
- 2017: $350.3 million
- 2016: $105.6 million
- 2015: $34.1 million
- 2014: $65.4 million loss
Weibo quarterly revenue:
- Q3 2020: $416.6 million
- Q2 2020: $340.5 million
- Q1 2020: $323.4 million
- Q4 2019: $468.1 million
- Q3 2019: $467.8 million
- Q2 2019: $431.8 million
- Q1 2019: $399.2 million
- Q4 2018: $481.9 million
- Q3 2018: $409.3 million
- Q2 2018: $426.6 million
- Q1 2018: $349.9 million
- Q4 2017: $377.4 million
- Q3 2017: $320 million
- Q2 2017: $253.4 million
- Q1 2017: $199.2 million
- Q4 2016: $212.7 million
- Q3 2016: $176.9 million
- Q2 2016: $146.9 million
- Q1 2016: $119.3 million
Average number of daily video views on Weibo:
Last updated 2/23/17
Percentage of Weibo users that use it more than one time per day:
Last updated 6/28/16
Average number of Weibo posts per minute:
Last updated 8/13/16
Top reason why people use Weibo:
Last updated 6/28/16
Most frequently used feature on Weibo:
Last updated 6/28/16
Percentage of Weibo users that say ads have no influence on them:
Last updated 6/28/16
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.