With a number of Chinese digital companies going public in the US in the near future, Western interest in these companies with gigantic user bases is starting to grow. One of these China-based social behemoths is Weibo.
Weibo, a microblogging service, is commonly referred to as the “Chinese Twitter” and as you will see from the stats below, it is very comparable in size and engagement to its stateside counterpart.
This report is a digital collection of the most interesting Weibo statistics I have curated over the years as of August 2018. 70 of them including stats for:
- Usage Stats
- Mobile Stats
- Demographics
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
or get it in one of my report bundles:
Bundle 1: China digital reports (Alibaba, Baidu, Ctrip, JD.com, QQ, YY, WeChat, Tmall, Taobao and Weibo).
Here you have it; All the Weibo statistics I could dig up. More to come soon!
Please note that some of these numbers are easier to find than others. A few of these stats come from Weibo’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Weibo Facts
- Weibo website: weibo.com
- Year Weibo launched: 2009
- Weibo headquarters: Shanghai and Beijing, China
- Weibo owner: Sina Corp
- What is Weibo?
Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. It provides an unprecedented and simple way for people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world. (source)
Weibo Statistics
Number of Weibo registered users:
Last updated 11/13/13
Number of Weibo active users:
Last updated 8/8/18
Number of Weibo daily users:
Last updated 8/8/18
Percentage of Weibo monthly active users that are mobile:
Last updated 8/8/18
Number of Weibo users that access it on mobile devices:
400 million MAU
Last updated 8/8/18
Percentage of Weibo users that are male:
Last updated 4/17/14
Percentage of Weibo users that are female:
Last updated 4/17/14
Percentage of Weibo traffic coming from mobile:
Last updated 2/23/17
Number Weibo advertisers:
Last updated 5/12/16