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Under Armour is a U.S.-based performance sportswear brand best known for training apparel, compression layers, footwear, and athlete partnerships. While many consumers think of Under Armour as “gym gear,” the company’s underlying business is a global apparel-and-footwear engine with meaningful regional differences, multiple distribution channels (wholesale and direct-to-consumer), and a complex manufacturing footprint.
To understand Under Armour at scale, the most useful stats come from its SEC filings: total net revenues, product category mix, channel mix, regional breakdown, employee footprint, and supply chain concentration.
Under Armour by the Numbers
- Total net revenues: $5.164B (Fiscal 2025; year ended March 31, 2025)
- Product mix: Apparel $3.451B; Footwear $1.206B; Accessories $410.9M (FY2025)
- Channel mix: Wholesale $2.979B; Direct-to-consumer $2.090B (FY2025)
- Employees (“teammates”): ~14,400 worldwide (as of March 31, 2025)
- Manufacturing footprint: 39 primary contract manufacturers in 18 countries (FY2025)
Key Under Armour Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Total net revenues | $5.164B | Fiscal 2025 | Under Armour Form 10-K |
| Net sales (product categories) | Apparel $3.451B; Footwear $1.206B; Accessories $410.9M | Fiscal 2025 | Under Armour Form 10-K |
| Net revenues by channel | Wholesale $2.979B; DTC $2.090B | Fiscal 2025 | Under Armour Form 10-K |
| Employees (“teammates”) | ~14,400 worldwide | As of March 31, 2025 | Under Armour Form 10-K |
| Manufacturing base | 39 primary contract manufacturers in 18 countries | Fiscal 2025 | Under Armour Form 10-K |
| Manufacturing concentration (apparel & accessories) | ~67% made in Jordan, Vietnam, Cambodia, Indonesia | Fiscal 2025 | Under Armour Form 10-K |
Revenue Mix: What Under Armour Sells Most
Apparel remains the largest product category by revenue, followed by footwear and then accessories. That mix matters because footwear is typically more volatile (trend cycles, channel shifts, and competition can swing results quickly), while apparel can be more stable when the brand has consistent demand in training and team sports.
Where Under Armour Operates
Under Armour reports results across regions including North America and international segments. In FY2025, North America was still the largest region by net revenues, with international markets collectively representing a significant share of sales.
FAQ
How much revenue does Under Armour make?
Under Armour reported total net revenues of $5.164 billion in Fiscal 2025 (year ended March 31, 2025).
How many employees does Under Armour have?
Under Armour reported approximately 14,400 teammates worldwide as of March 31, 2025.
What is Under Armour’s biggest product category?
In FY2025, apparel was Under Armour’s largest category by net revenues.
