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Paramount+ is a subscription streaming service from Paramount Global. It’s the successor to CBS All Access (launched in 2014) and rebranded as Paramount+ in 2021. The service combines on-demand series and movies with live sports and news (availability varies by country), and it draws heavily from brands like CBS, Nickelodeon, MTV, Comedy Central, BET, and Paramount Pictures.
In 2026, the most useful way to track Paramount+ is through two consistent measures: subscriber totals (reported periodically) and Paramount’s Direct-to-Consumer (DTC) segment performance, which includes Paramount+ along with Pluto TV and BET+.
Answer box: Paramount reported 77.5 million Paramount+ subscribers as of December 31, 2024. The service later ended September 2025 with 79.1 million subscribers. On the business side, Paramount’s Direct-to-Consumer segment generated $7.63B in revenue in 2024 and sharply improved profitability versus 2023.
Sources: Paramount Global FY 2024 Form 10-K (SEC) and Q3 2025 subscriber reporting via major industry coverage.
Key metrics table (latest available)
Paramount+ subscriber figures are shown with clear dates. DTC segment numbers are audited annual results (Paramount Global’s Direct-to-Consumer segment includes Paramount+, Pluto TV and BET+).
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Paramount+ subscribers | 79.1M (end of Sept 2025) | 77.5M (end of Dec 2024) | — |
| DTC segment revenue | — | $7.632B | $6.736B |
| DTC Adjusted OIBDA | — | ($497M) | ($1,663M) |
Sources: Paramount Global FY 2024 Form 10-K (SEC) and subscriber reporting for Sept 2025 via Variety.
What these trends mean
1) Paramount+ subscriber growth continued into 2025
Paramount reported 77.5M subscribers at the end of 2024. Coverage of the company’s Q3 2025 update puts Paramount+ at 79.1M subscribers by the end of September 2025. That suggests continued growth, even as the streaming market matures.
2) The bigger story is improving streaming economics
Paramount’s Direct-to-Consumer segment (which includes Paramount+) increased revenue to $7.63B in 2024 from $6.74B in 2023. More importantly, DTC profitability improved sharply: the Adjusted OIBDA loss narrowed from ($1.66B) in 2023 to ($497M) in 2024.
3) Pricing power is part of the strategy
Industry reporting tied to Paramount’s 2025 updates indicates Paramount planned a U.S. Paramount+ price increase in early 2026. In streaming, price increases can lift revenue per subscriber—especially when paired with bundles, ad-supported tiers, and higher-value sports/news content.
FAQ
How many subscribers does Paramount+ have?
Paramount reported 77.5 million Paramount+ subscribers as of December 31, 2024. The service later ended September 2025 with 79.1 million subscribers, based on major industry coverage of the company’s reporting.
Is Paramount+ the same as CBS All Access?
Paramount+ is the successor to CBS All Access. CBS All Access launched in 2014 and the service was rebranded to Paramount+ in 2021.
Does Paramount report Paramount+ revenue separately?
Not typically as a standalone line item. Paramount reports a Direct-to-Consumer segment that includes Paramount+ along with Pluto TV and BET+.
What is “Adjusted OIBDA” and why does it matter for streaming?
Adjusted OIBDA is a non-GAAP profitability measure Paramount uses for segments. For streaming, it helps show whether the DTC business is moving closer to sustainable profitability as revenue scales.
When is Paramount+ raising prices?
Industry coverage tied to Paramount’s 2025 updates reported the company planned a U.S. price increase in early 2026.
