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New Balance is a major athletic footwear and apparel brand known for performance running shoes, lifestyle sneakers, and a distinctive commitment to fit (including a wide range of widths). Because New Balance is privately held, the most verifiable business numbers often come from direct company statements or reputable coverage quoting executives. This 2026 update focuses on the latest reported sales totals and a commonly cited U.S. manufacturing volume statistic.
Quick Answer (2026)
New Balance reported $9.2 billion in annual global sales in 2025 (up 19% from 2024). For 2024, New Balance reported global annual sales of $7.8 billion. New Balance is also widely cited as producing 4 million+ pairs of athletic shoes per year in the United States (time-stamped claim).
Key Metrics (Summary Table)
| Metric | Value | Year / Context | Source |
|---|---|---|---|
| Global annual sales | $9.2B | 2025 | Company statement (CEO update) |
| Global annual sales | $7.8B | 2024 | Company statement (executive remarks) |
| Pairs made in the U.S. (annual) | 4M+ pairs | Commonly cited claim (time-stamped) | Reputable coverage quoting the stat |
| Founded | 1906 | Company history | General reference (stable fact) |
New Balance Facts
- Website: newbalance.com
- Founded: 1906
- Known for: athletic footwear and apparel; broad range of widths
New Balance Sales by Year
- 2025 global sales: $9.2B
- 2024 global sales: $7.8B
U.S. Manufacturing (Pairs per Year)
New Balance is frequently singled out among major athletic brands for maintaining significant domestic production. A widely cited figure is that New Balance produces 4 million+ pairs of athletic shoes per year in the United States. Because this number is often repeated across sources, it’s best treated as a time-stamped claim tied to the publication date.
- U.S. output (commonly cited): 4M+ pairs per year
Helpful Definitions
- Global annual sales: Company-reported total sales across all markets (private-company reporting via statements rather than SEC filings).
- Pairs made in the U.S.: A production volume indicator; may refer to “made” or “made/assembled” depending on source wording.
FAQ
How much revenue does New Balance make?
New Balance reported $9.2B in global annual sales in 2025 and $7.8B in 2024.
Does New Balance still make shoes in the U.S.?
Yes. New Balance is widely cited as producing 4M+ pairs of athletic shoes per year in the U.S. (time-stamped claim).
Is New Balance a public company?
No. New Balance is privately held, so sales figures are typically shared through company statements and executive remarks rather than SEC filings.
Sources / References
- New Balance CEO business update (2025 sales: $9.2B)
- Sports Business Journal (2024 sales: $7.8B)
- Yahoo Finance (mentions 4M+ pairs produced per year in the U.S.)
Note: This page is for informational/reference purposes only. For private companies, sales figures are often shared via official statements and reputable reporting rather than standardized SEC filings.
