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ITV is one of the UK’s biggest commercial broadcasters, with a major footprint across free-to-air TV (ITV1 and themed channels), a global production arm (ITV Studios), and a fast-growing streaming platform (ITVX). In the mid-2020s, ITV’s story is all about the shift from “linear-first” to More Than TV: building digital reach and ad tech while keeping a profitable content engine running.
This refreshed post focuses on the most useful ITV facts and statistics (clearly labeled by year), plus an answer box, key metrics table, and FAQ.
ITV (Quick Facts)
ITV is the UK’s oldest commercial television network and a major media group with two core segments: Media & Entertainment (broadcast + ITVX) and ITV Studios (global content production). In FY 2024, ITV reported £4.14B total revenue and £542M adjusted EBITA. ITVX delivered strong digital growth, reaching 14.3M monthly active users and 1,686M streaming hours in 2024, with £556M total digital revenues. In H1 2025, ITV reported 16.4M monthly active users, 1,142M streaming hours, and £271M digital revenues.
Key Metrics Table: ITV by the Numbers
| Metric | Stat | Year / Notes |
|---|---|---|
| ITV total revenue | £4.14B | FY 2024 |
| Adjusted EBITA | £542M | FY 2024 |
| ITV Studios revenue | £2.038B | FY 2024 (total Studios revenue) |
| Media & Entertainment revenue | £2.102B | FY 2024 |
| Total digital revenues | £556M | FY 2024 |
| ITVX monthly active users (MAUs) | 14.3M | FY 2024 average MAUs |
| ITV streaming hours | 1,686M hours | FY 2024 |
| ITVX Premium / UK subscribers | 0.9M | H1 2025 (includes ITVX Premium; BritBox UK standalone closed Apr 2024) |
| ITVX launch date | Dec. 8, 2022 | Replaced ITV Hub |
What Is ITV?
ITV is a UK commercial broadcaster and media group. It operates major broadcast channels and runs ITV Studios, a production business that makes shows for ITV as well as global buyers. Its streaming platform, ITVX, is the online home for live ITV channels, catch-up, FAST channels, and originals—built around an ad-funded model with an optional paid tier (ITVX Premium).
ITV History (Short Timeline)
- 1955: ITV begins broadcasting as the UK’s first commercial television network.
- 2008: ITV Hub’s predecessor era begins (ITV Player launches; the brand evolves over time).
- Dec. 8, 2022: ITVX launches, replacing ITV Hub as ITV’s streaming home.
- 2024: BritBox UK standalone service closes and is absorbed into ITVX Premium (per ITV’s subscriber KPI definition).
ITVX Stats: Users, Viewing, and Digital Revenue
ITVX Reach: Monthly Active Users
ITV reports “monthly active users” (MAUs) as a measure of digital reach. ITVX’s average MAUs increased from 12.5M (2023) to 14.3M (2024), and reached 16.4M in H1 2025.
Streaming Hours
Total streaming hours rose from 1,506M hours (2023) to 1,686M hours (2024), and were 1,142M hours in H1 2025.
Digital Revenues
ITV’s total digital revenues increased to £556M in 2024 (up from £498M in 2023). In H1 2025, ITV reported £271M in digital revenues.
Why this matters: ITV has said it is prioritising the ad-funded proposition to deliver the best return as it targets at least £750M digital revenues by 2026.
ITV Financials (Year-Labeled)
| Year | Total Revenue | Adjusted EBITA | Notes |
|---|---|---|---|
| 2024 | £4.14B | £542M | Revenue down 3% YoY; adjusted EBITA up 11% |
| 2023 | £4.26B | £488M | Comparison year in ITV FY 2024 release |
Subscribers: What ITV Actually Reports Now
Older blog posts often quoted “ITV Hub+ subscribers” or “BritBox International subscribers.” Those metrics are now outdated. Today, ITV reports:
- UK subscribers: ITVX Premium users (and, prior to its closure in April 2024, BritBox UK standalone and Amazon Prime Video BritBox UK apps), including paid users, operator-paid users, and free trialists.
- Digital reach: “Monthly active users” (MAUs), which better reflects ITV’s ad-funded strategy.
FAQ: ITV & ITVX
What is ITVX?
ITVX is ITV’s streaming platform (ad-funded with an optional paid tier) offering live ITV channels, catch-up, FAST channels, and originals. It replaced ITV Hub in December 2022.
How many people use ITVX?
ITV reported 14.3M monthly active users in 2024 and 16.4M in H1 2025 (average MAUs for the period).
How much revenue does ITV make?
ITV reported £4.14B total revenue in 2024.
How big is ITV’s digital business?
ITV reported £556M in total digital revenues in 2024 and £271M in H1 2025. ITV has stated a goal of at least £750M digital revenues by 2026.
Does ITV still own BritBox International?
No. ITV sold its 50% stake in BritBox International to BBC Studios in 2024. BritBox UK was absorbed into ITVX Premium.
