12 Instacart Statistics and Facts (2020) | By the Numbers

Instacart Statistics and Facts

Here are a few of the most interesting Instacart statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Instacart Statistics and FactsPlease note that some of these numbers are easier to find than others. A few of these Instacart stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Instacart Facts

  • Instacart Website: instacart.com
  • Instacart Founding Year: 2012
  • Instacart Headquarters: San Francisco, CA
  • Instacart Founder: Apoorva MehtaMax MullenBrandon Leonardo

What is Instacart?

Instacart is building the best way for people anywhere in the world to shop for groceries. Every day, we solve incredibly hard problems to create an experience for our customers that is absolutely magical.  (source)

Instacart Statistics

How many people use Instacart?

200,000 shoppers

Last updated 7/12/20

Number of stores Instacart reaches:

30,000 stores

Last updated 6/11/20

Number of products listed on Instacart:

500 million products

Last updated 7/12/20

Number of North American cities Instacart serves:

5,500 cities

Last updated 7/12/20

Percentage of all US households that Instacart is available to:


Last updated 6/11/20

Number of homes in the US Instacart is available to:

40 million

Last updated 3/12/19

Percentage of Canadian households that Instacart is available to:


Last updated 6/11/20

Number of US States that Instacart operates in:


Last updated 4/11/19

Number of Instacart grocery partners:

300+ retail partners

Last updated 7/12/20

Percentage of Instacart workers that are contractors:


Last updated 3/8/17

Reported amount that Instacart is valued at:

$13.7 billion

Last updated 6/11/20

Amount that Instacart has raised to date:

$1.6 billion

Last updated 10/16/18

Number of states Instacart delivers alcohol in:


Last updated 3/12/19

Instacart's share of US online consumer goods sales:


Last updated 7/29/19

Get the Industry Report

dmr industry report company statistics factsThis full report is available in an annual industry report. Some of the data in industry reports include:

  • Company Quick Facts
  • Employee & User Counts
  • Partner, Driver and Delivery Totals
  • Revenue Totals
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  Food Delivery Industry Report ( Deliveroo, Delivery Hero, Doordash, Grubhub, Instacart, Just Eat, Postmates, Swiggy and Uber/UberEats).

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