Instacart Statistics and User Count (2023)

Last Updated on: January 8th, 2023

Instacart Statistics 2023 and Instacart user count

Here are a few of the most interesting Instacart statistics and facts I was able to dig up including Instacart user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Instacart Statistics user count and Facts 2022Instacart is building the best way for people anywhere in the world to shop for groceries. Every day, we solve incredibly hard problems to create an experience for our customers that is absolutely magical.  (source)

Instacart Statistics

Instacart User Count

Instacart number of users:

600,000 shoppers

Last updated 9/5/22

Additional Instacart Stats

Number of stores Instacart shops:

70,000 stores

Last updated 9/5/22

Number of products listed on Instacart:

700 million products

Last updated 9/5/22

Number of North American cities Instacart serves:

5,500 cities

Last updated 11/28/21

Percentage of all US households that Instacart is available to:


Last updated 9/5/22

Number of homes in the US Instacart is available to:

40 million

Last updated 3/12/19

Percentage of Canadian households that Instacart is available to:


Last updated 9/5/22

Number of US States that Instacart operates in:


Last updated 4/11/19

Number of Instacart grocery partners:

700+ retail partners

Last updated 9/5/22

Percentage of Instacart workers that are contractors:


Last updated 3/8/17

Reported amount that Instacart is valued at:

$13.7 billion

Last updated 6/11/20

Amount that Instacart has raised to date:

$1.6 billion

Last updated 10/16/18

Number of states Instacart delivers alcohol in:


Last updated 3/12/19

Instacart’s share of US online consumer goods sales:


Last updated 7/29/19

Instacart Facts

Please note that some of these numbers are easier to find than others. A few of these Instacart statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics, Food Delivery Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and