Groupon Statistics and User Count (2023)

Groupon is an online marketplace that offers deals and discounts on a wide variety of products and services. The company was founded in 2008 and is based in Chicago, Illinois.

Groupon operates on a business model in which it partners with local businesses to offer limited-time discounts on their products and services. These discounts, known as “Groupons,” are marketed to Groupon’s large user base through email, social media, and the Groupon website and mobile app.

Groupon offers deals on a wide range of products and services, including restaurants, spas, travel, events, and consumer goods. Users can browse and purchase Groupons directly from the Groupon website or app.

Groupon has become a popular platform for consumers to discover new businesses and try out new products and services at a discounted price. The platform has also provided a valuable marketing opportunity for small and local businesses to attract new customers and increase their exposure.

While Groupon has faced criticism from some businesses for the steep discounts they offer, the platform has continued to be a popular way for consumers to save money on a wide variety of products and services.

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Groupon Statistics

Here are a few of the most interesting Groupon statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Groupon User Count

Groupon number of users:

• 2023: 14 million active customers
• 2021: 24 million active customers
• 2020: 29.577 million active customers
• 2019: 43.620 million active customers
• 2018: 48.159 million active customers
• 2017: 49.536 million active customers
• 2016: 47.881 million active customers
• 2015: 48.889 million active customers
• 2014: 47.426 million active customers
• 2013: 44.877 million active customers
• 2012: 41.049 million active customers
• 2011: 33.742 million active customers

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Groupon Revenue Totals

Groupon annual revenue:

• 2021: $967.1 million
• 2020: $1.416 billion
• 2019: $2.218 billion
• 2018: $2.636 billion
• 2017: $2.84 billion
• 2016: $3.14 billion
• 2015: $3.12 billion
• 2014: $2.858 billion
• 2013: $2.573 billion
• 2012: $2.334 billion
• 2011: $1.610 billion

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Groupon annual net income:

• 2020: $287 million loss
• 2019: $22 million loss
• 2018: $11 million loss
• 2017: $14 million
• 2016: $194 million loss
• 2015: $20 million
• 2014: $73 million
• 2013: $95 million loss
• 2012: $67 million loss
• 2011: $373 million loss

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Average Groupon gross billings per user:

• 2018: $108.03
• 2017: $113.98
• 2016:  $118.79
• 2015: $129.98
• 2014: $136.95
• 2013: $134.01
• 2012: $143.88
• 2011: $185.75

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Additional Groupon Statistics

Number of downloads of the Groupon app:

183 million

Last updated 10/30/18

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Number of Groupon employees:

6,000

Last updated 10/30/18

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Number of Groupons sold on Groupon:

1.5 billion

Last updated 10/30/18

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Number of active Groupon deals:

370,000 deals

Last updated 2/12/15

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Number of active Groupon customers:

532.7 million

Last updated 2/15/17

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Number of Groupon users in North America:

32.5 million

Last updated 11/1/17

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Number of Groupon users in EMEA:

15.2 million

Last updated 2/12/15

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Number of Groupon business pages:

7 million

Last updated 10/22/14

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Number of business tips and ratings on Groupon:

23 million

Last updated 10/22/14

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Number of countries Groupon is active in:

15

Last updated 10/30/18

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Number of markets Groupon is active in:

500

Last updated 10/30/18

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