Here are a few of the most interesting Groupon statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Groupon has certainly seen its shares of highs and lows over the years, but it has endured and remains a real player in the world of ecommerce nine years after launch. With eleven years of deal promotions and sales, one can imagine there are plenty of aspects of Groupon to be measured. I recent sat down to see what I could find out about the site.
Please note that some of these Groupon Statistics are easier to find than others. A few of these Groupon stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%
Groupon Facts
- Website: groupon.com
- Launch Year: 2008
- Founders: Andrew Mason, Eric Lefkofsky, Brad Keywell
- CEO: Rich Williams
- Headquarters: Chicago, IL
- Mobile Apps: iOS | Android
Groupon Statistics
Groupon number of users:
- 2020: 29.577 million active customers
- 2019: 43.620 million active customers
- 2018: 48.159 million active customers
- 2017: 49.536 million active customers
- 2016: 47.881 million active customers
- 2015: 48.889 million active customers
- 2014: 47.426 million active customers
- 2013: 44.877 million active customers
- 2012: 41.049 million active customers
- 2011: 33.742 million active customers
Number of downloads of the Groupon app:
Last updated 10/30/18
Number of Groupon employees:
Last updated 10/30/18
Number of Groupons sold on Groupon:
Last updated 10/30/18
Number of active Groupon deals:
370,00 deals
Last updated 2/12/15
Number of active Groupon customers:
Last updated 2/15/17
Number of Groupon users in North America:
Last updated 11/1/17
Number of Groupon users in EMEA:
Last updated 2/12/15
Number of Groupon business pages:
Last updated 10/22/14
Number of business tips and ratings on Groupon:
Last updated 10/22/14
Number of countries Groupon is active in:
Last updated 10/30/18
Number of markets Groupon is active in:
Last updated 10/30/18
Groupon Revenue Statistics
Groupon annual revenue:
- 2020: $1.416 billion
- 2019: $2.218 billion
- 2018: $2.636 billion
- 2017: $2.84 billion
- 2016: $3.14 billion
- 2015: $3.12 billion
- 2014: $2.858 billion
- 2013: $2.573 billion
- 2012: $2.334 billion
- 2011: $1.610 billion
Groupon annual net income:
- 2020: $287 million loss
- 2019: $22 million loss
- 2018: $11 million loss
- 2017: $14 million
- 2016: $194 million loss
- 2015: $20 million
- 2014: $73 million
- 2013: $95 million loss
- 2012: $67 million loss
- 2011: $373 million loss
Average Groupon gross billings per user:
- 2018: $108.03
- 2017: $113.98
- 2016: $118.79
- 2015: $129.98
- 2014: $136.95
- 2013: $134.01
- 2012: $143.88
- 2011: $185.75
What is Groupon?
Groupon’s mission is to become the world’s commerce operating system. By connecting buyers and sellers through price and discovery, we have the opportunity to become one of the world’s essential companies, a daily habit for our customers and merchant partners. (source)