Social Media Statistics

Photo by Sara Kurfeß on Unsplash

Social media now shapes communication, culture, news distribution, creator economies, advertising, and ecommerce. A current social media overview page should focus on present-day user totals, platform reach, and daily usage rather than old 2015–2022 snapshots.

Quick Answer (2026): DataReportal says there were 5.66 billion social media user identities worldwide at the start of October 2025. In the U.S., Pew Research Center found that 84% of adults use YouTube, 71% use Facebook, and 50% use Instagram.

Social media key statistics

Metric	Figure	Year
Global social media user identities	5.66 billion	Oct. 2025
U.S. adults using YouTube	84%	2025
U.S. adults using Facebook	71%	2025
U.S. adults using Instagram	50%	2025
U.S. adults using TikTok	37%	2025
Daily TikTok use among U.S. adults	24%	2025

How many people use social media?

DataReportal’s global social media update says there were 5.66 billion social media user identities worldwide at the start of October 2025. That makes social media one of the largest and most important digital behaviors in the world.

Social media use in the United States

Pew Research Center’s 2025 study found that 84% of U.S. adults use YouTube and 71% use Facebook. Instagram reached 50% of adults, while 37% used TikTok and 32% used WhatsApp.

Those are much stronger and more current benchmarks than the outdated “69% of American adults use social media” figure in the original post.

How often do people use social media?

Pew’s 2025 frequency data found that about half of U.S. adults use Facebook and YouTube at least once a day. The same report said 24% of U.S. adults use TikTok daily.

Why social media statistics matter

Social media is no longer just about staying in touch with friends. It now influences entertainment, political communication, digital advertising, shopping behavior, and cultural discovery at global scale.