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JD.com is one of China’s largest e-commerce companies and a major supply chain and logistics operator in its own right. Unlike many marketplace-first rivals, JD built a reputation around logistics control, faster delivery, and direct retail operations alongside third-party merchant services.
Quick Answer (2026): JD.com reported $158.8 billion in revenue for 2024 and $187.2 billion for 2025. The company had 588.3 million annual active accounts in 2023, and later reporting indicated it reached roughly 700 million annual active customers by October 2025.
JD.com key statistics
| Metric | Figure | Year / period |
|---|---|---|
| Annual active accounts | 588.3 million | 2023 |
| Annual active customers | About 700 million | October 2025 |
| Revenue | $158.8 billion | 2024 |
| Revenue | $187.2 billion | 2025 |
| Merchants | 1 million | 2024 |
| Employees | 390,000 | 2022 reference |
How many people shop on JD.com?
JD.com reported 588.3 million annual active accounts for 2023. Later 2025 reporting indicated that the company had reached roughly 700 million annual active customers by October 2025.
That makes JD one of the largest ecommerce platforms in the world by active shopper base.
JD.com revenue over time
| Year | Revenue |
|---|---|
| 2020 | $114.3 billion |
| 2021 | $149.3 billion |
| 2022 | $151.7 billion |
| 2023 | $152.8 billion |
| 2024 | $158.8 billion |
| 2025 | $187.2 billion |
JD.com merchants and logistics
JD.com’s merchant ecosystem and logistics infrastructure are both central to its scale. Recent reporting put the number of merchants at around 1 million. Older company and industry disclosures also pointed to hundreds of warehouses and thousands of delivery stations.
- 650 warehouses (2019 reference)
- 7,200 delivery stations (2022 reference)
- 81 cities with warehouses (older reference)
Why JD.com is different from many ecommerce peers
JD is often discussed not just as a retailer or marketplace, but as a logistics-heavy supply chain company. That matters because a large part of the brand’s value proposition is fulfillment speed and reliability, not just traffic.
FAQ
How many customers does JD.com have?
JD.com reported 588.3 million annual active accounts in 2023, and outside reporting later indicated about 700 million annual active customers by October 2025.
How much revenue does JD.com make?
JD.com reported $158.8 billion in revenue for 2024 and $187.2 billion for 2025.
How many merchants are on JD.com?
Recent reporting has put JD.com’s merchant base at about 1 million.
Is JD.com mainly a marketplace?
JD.com operates both marketplace and direct retail models, with a particularly strong emphasis on logistics and fulfillment.
Sources / References
