Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Build-A-Bear Workshop is a specialty retailer built around an interactive, customizable plush experience. Guests choose a character, participate in stuffing, and personalize it with outfits, accessories, and add-ons—turning a product into a memorable in-store event. The brand also expands through licensing partnerships (e.g., major entertainment franchises) and a growing digital and gifting business.
How many Build-A-Bear stores are there?
Build-A-Bear reported 589 global locations at the end of fiscal 2024, across corporately-managed and partner-operated locations. The company also reported approximately $496M in total revenues for fiscal 2024.
Key Metrics Table (Quick Facts)
| Metric | Figure | Year / label | Source |
|---|---|---|---|
| Bears created (all time) | 200 million bears | 2022 (company statement) | Build-A-Bear brand story |
| Global locations | 589 locations | End of fiscal 2024 | Build-A-Bear FY2024 release (PDF) |
| Total revenues | $496.0M | Fiscal 2024 | Build-A-Bear FY2024 results |
Why Build-A-Bear Works as Experiential Retail
Unlike traditional toy retail, Build-A-Bear is designed around the experience. That matters because:
- Customization increases emotional value (especially for gifts and celebrations)
- Licensing partnerships create repeat visits and collectible demand
- Omnichannel growth supports in-store traffic plus online gifting
Build-A-Bear Revenue (Year-Labeled)
| Fiscal Year | Total revenue | Source |
|---|---|---|
| FY2024 | $496.0M | FY2024 results |
FAQ
How many Build-A-Bear stores are there worldwide?
Build-A-Bear reported 589 global locations at the end of fiscal 2024. Source
How many bears has Build-A-Bear made?
The company has cited 200 million bears created (2022). Source
Sources
- FY2024 results + revenue: Build-A-Bear IR
- Global locations (FY2024 PDF): Build-A-Bear
- Bears created (2022): Build-A-Bear
