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Apple Pay is Apple’s digital wallet that lets users pay in stores, online, and in apps using an iPhone, Apple Watch, iPad, Mac, or Apple Vision Pro. It’s built around privacy and security features like tokenization and device-based authentication (Face ID / Touch ID), so the card number isn’t shared with merchants during checkout.
Because Apple does not publish a single “Apple Pay user count” metric in its financial reporting, the best way to track Apple Pay’s growth is to focus on what Apple does consistently disclose: where Apple Pay is available, how broad its bank/network support is, and the impact Apple reports on fraud reduction and merchant sales. This post includes those primary metrics first, plus clearly labeled third-party estimates where helpful for context.
Apple Pay Stats at a Glance (Latest Available)
- 89 markets where Apple Pay is available (Apple, Jan 2026)
- 11,000+ bank & network partners supporting Apple Pay (Apple, Jan 2026)
- 20+ local payment networks (Apple, Jan 2026)
- >$1B fraud eliminated globally in the past year (Apple statement)
- >$100B incremental merchant sales globally in the past year (Apple statement)
- 10B Apple Pay transactions (2019 milestone; historical)
Key Metrics Table
| Metric | Value | Year / Period | Source |
|---|---|---|---|
| Markets where Apple Pay is available | 89 | Jan 2026 | Apple Newsroom |
| Bank & network partners | 11,000+ | Jan 2026 | Apple Newsroom |
| Local payment networks | 20+ | Jan 2026 | Apple Newsroom |
| Fraud reduced (Apple Pay impact statement) | Well over $1B | Past year (as of Jan 2026) | Apple Newsroom |
| Incremental merchant sales (Apple Pay impact statement) | More than $100B | Past year (as of Jan 2026) | Apple Newsroom |
| Apple Pay transactions (milestone) | 10B | 2019 | CNET (Apple milestone coverage) |
Where Is Apple Pay Available?
Apple says Apple Pay is now available in 89 markets. Apple also maintains an official, frequently updated list of countries and regions where Apple Pay is supported (including notes about where Apple Cash features apply).
- 89 markets (Apple Newsroom, published Jan 12, 2026)
- Official supported countries/regions list (Apple Support, updated Jul 29, 2025)
How Big Is Apple Pay’s Partner Network?
Apple states that Apple Pay works with more than 11,000 bank and network partners worldwide, including more than 20 local payment networks. For readers, this matters because Apple Pay expansion is often driven by local banking and network integrations—not just Apple’s technical rollout.
Security & Performance: Fraud and Merchant Sales
In Apple’s own summary of 2025 services performance, the company says Apple Pay has helped eliminate well over $1 billion in fraud globally and generated more than $100 billion in incremental merchant sales globally over the past year. These figures are particularly useful because they reflect outcomes (fraud prevention and sales lift), not just adoption.
Apple Pay User Count: What’s Official vs. What’s Estimated
Apple does not consistently publish a single official number for “Apple Pay users.” Many articles cite “active users” based on industry estimates. If you use those figures, treat them as directional context and label them as third-party estimates rather than Apple-reported facts.
- Estimated active users (third-party): Business of Apps compiles an “active users” series (example: values listed through 2024).
FAQ
How many countries or markets support Apple Pay?
Apple says Apple Pay is available in 89 markets (Jan 2026). Apple also maintains an official list of supported countries and regions on Apple Support.
How many banks support Apple Pay?
Apple says Apple Pay works with more than 11,000 bank and network partners, including more than 20 local payment networks.
Does Apple publish the number of Apple Pay users?
Not consistently. Apple Pay user counts are often reported as third-party estimates. For the most reliable tracking, focus on Apple’s primary disclosures (availability, partner network, and impact metrics).
How secure is Apple Pay?
Apple Pay uses tokenization and on-device authentication. Apple also states Apple Pay helped eliminate well over $1B in fraud globally over the past year (as of Jan 2026).
How many Apple Pay transactions are there?
Apple publicly highlighted 10B Apple Pay transactions in 2019. Apple does not regularly publish an annual transaction total every year.
Sources
