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Tumblr is a microblogging and social platform built around short-form posting, fandom communities, art, memes, and highly customizable blogs. It has gone through major ownership changes and platform shifts, but it remains one of the web’s most distinctive social products.
Quick Answer (2026): Tumblr’s official press materials have cited 536 million blogs, while outside reporting cited about 11.3 million daily posts in 2021. Automattic said in 2024 that it had grown Tumblr’s revenue and was moving the platform to WordPress infrastructure.
Tumblr key statistics
| Metric | Figure | Year |
|---|---|---|
| Blogs | 536 million | Press materials |
| Daily posts | 11.3 million | 2021 |
| Languages | 18 | 2020 |
| U.S. traffic share | 42% | 2020 |
| Yahoo acquisition price | $1.1 billion | 2013 |
| Automattic acquisition price | About $3 million | 2019 |
How big is Tumblr?
Tumblr’s official press page has cited 536 million blogs. That is one of the platform’s best-known all-time scale metrics, even though it does not equal active users.
External reporting also said Tumblr was seeing around 11.3 million daily posts in 2021, showing that the platform still had meaningful posting activity well after its peak mainstream buzz.
Tumblr ownership history
- 2013: Yahoo acquired Tumblr for $1.1 billion
- 2019: Automattic acquired Tumblr for about $3 million
- 2024: Automattic said it had improved Tumblr’s efficiency, grown revenue, and begun moving the backend onto WordPress
Tumblr audience and platform facts
Historic Tumblr materials and coverage have also highlighted:
- 18 languages
- 42% of traffic from the U.S.
- 78% mobile access in older reporting
These numbers should stay clearly labeled by year because Tumblr’s traffic mix and product strategy have changed over time.
What Tumblr looks like in 2026
Tumblr is no longer a mainstream hypergrowth social network. Instead, it functions as a durable niche community platform with strong identity in fandom, art, and internet subcultures. That makes ownership history, blog count, and product continuity more useful than trying to force a thin “monthly active users” angle.
FAQ
How many blogs are on Tumblr?
Tumblr has cited 536 million blogs in its press materials.
How many posts are published on Tumblr each day?
External reporting cited about 11.3 million daily posts in 2021.
Who owns Tumblr?
Tumblr is owned by Automattic.
How much did Yahoo pay for Tumblr?
Yahoo bought Tumblr for $1.1 billion in 2013.
Sources / References
