Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The iPhone launched in 2007 and quickly became Apple’s most important product line—shaping the modern smartphone era and remaining a major driver of Apple’s financial performance. Because Apple no longer reports iPhone unit sales, the clearest “how big is iPhone?” answer today comes from audited financial reporting: iPhone net sales, Apple’s total net sales, and how iPhone’s share changes year to year.
Answer box: In Apple’s latest completed fiscal year (FY 2025, ended Sept 27, 2025), Apple reported $209.6B in iPhone net sales on $416.2B total net sales—meaning iPhone generated about 50% of Apple’s annual revenue. Apple’s total gross margin was 46.9% in FY 2025.
Source: Apple FY 2025 Form 10-K (net sales by category, total net sales, and gross margin).
Key metrics table (latest available)
All values below are Apple-reported for the fiscal year ended late September (Apple’s fiscal year does not align to the calendar year).
| Metric | FY 2025 | FY 2024 | FY 2023 |
|---|---|---|---|
| iPhone net sales | $209.586B | $201.183B | $200.583B |
| Total Apple net sales | $416.161B | $391.035B | $383.285B |
| iPhone share of Apple net sales | ~50.4% | ~51.4% | ~52.3% |
| Total gross margin | 46.9% | 46.2% | 44.1% |
Source: Apple FY 2025 Form 10-K
iPhone launch timeline (accurate milestone dates)
This timeline focuses on major iPhone generations and clearly labeled, verifiable availability dates (not every variant and region).
- First iPhone went on sale: June 29, 2007 (U.S.).
- iPhone 4 availability: June 24, 2010.
- iPhone 6 / 6 Plus availability: September 19, 2014.
- iPhone X availability: November 3, 2017.
- iPhone 11 availability: September 20, 2019.
- iPhone 12 availability: October 23, 2020 (mini later in November).
- iPhone 13 availability: September 24, 2021.
- iPhone 15 availability: September 22, 2023.
- iPhone 16 / 16 Pro availability: September 20, 2024.
Sources: Apple Newsroom release/availability announcements:
2007 iPhone sale date,
iPhone 4,
iPhone 6,
iPhone X,
iPhone 11,
iPhone 12,
iPhone 13,
iPhone 15,
iPhone 16,
iPhone 16 Pro.
Notable all-time iPhone milestones
- 1 billion iPhones sold: Apple announced the billionth iPhone was sold in 2016.
Source: Apple Newsroom (2016)
What these trends mean
1) iPhone remains Apple’s biggest product line
In FY 2025, iPhone net sales were $209.6B on total net sales of $416.2B—about half of Apple’s annual revenue. That share has edged down slightly versus FY 2023–FY 2024, but iPhone remains the single largest category.
2) iPhone revenue can rise even without Apple reporting units
Apple no longer reports iPhone units sold, so year-to-year performance is best understood through net sales and management commentary about product mix (for example, Apple’s FY 2025 10-K notes iPhone net sales increased due to higher net sales of Pro models).
3) Profitability is helped by Apple’s blended gross margin
Apple reports gross margin at the company level and by Products vs Services (not specifically for iPhone). In FY 2025, Apple’s total gross margin was 46.9%, with Services gross margin significantly higher than Products.
FAQ
How much revenue does the iPhone generate?
Apple reported $209.586B in iPhone net sales in FY 2025 (fiscal year ended September 27, 2025).
What percentage of Apple’s revenue comes from iPhone?
In FY 2025, iPhone represented about 50.4% of Apple’s total net sales ($209.6B of $416.2B).
Does Apple still report how many iPhones are sold?
No. Apple no longer reports iPhone unit sales in its regular financial reporting, so iPhone performance is typically tracked through net sales and related financial disclosures.
When did the first iPhone come out?
Apple announced the original iPhone went on sale in the U.S. on June 29, 2007.
How many iPhones has Apple sold all time?
Apple publicly announced it sold its billionth iPhone in 2016. Apple has not consistently updated a single public “all-time iPhones sold” total in recent years.
