Fitbit Statistics and User Count (2023)
Last Updated on: October 19th, 2022
Here are a few of the most interesting Fitbit statistics and facts I was able to dig up including Fitbit user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
We’re a passionate team dedicated to health and fitness who are building products that help transform people’s lives. While health can be serious business, we feel it doesn’t have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way. (source)
Fitbit Statistics
Fitbit User Count
How many people use Fitbits?
Last updated 2020
Fitbit Revenue Totals
Fitbit’s 2017 revenue:
Number of Fitbits sold in 2017:
Fitbit’s 2016 revenue:
Number of Fitbits sold in 2016:
Additional Fitbit Stats
Number of Fitbit users that have enrolled in its AFib detection:
Last updated 6/16/22
Number of Fitbits sold all time:
Last updated 3/24/17
Fitibit’s share of the wearable tech market:
Last updated 9/4/18
Number of people that use Feed in the Fitbit app:
Last updated 1/8/18
Number of times Fitbit groups have been joined:
Last updated 1/8/18
50 of America’s 500 biggest companies are Fitbit corporate clients.
Last updated 10/20/15
Number of retail stores that carry Fitbits:
Last updated 11/1/19
Number of countries that Fitbits are sold in:
Last updated 11/1/19
Number of Fitbit employees:
Last updated 3/31/15
Percentage of Fitbit sales from the US:
Last updated 8/1/18
Average amount of sleep that a Fitbit user gets:
Last updated 6/29/17
How many steps have Fitbit users taken:
Last updated 3/24/17
Cumulative number of nights slept tracked by Fitbits:
Last updated 3/24/17
Total steps taken by Fitbit users in 2021:
Total steps taken by Fitbit users in 2017:
Total active minutes of Fitbit users in 2017:
Total time slept by Fitbit users in 2017:
Amount of heart rate data that Fitbit has tracked since 2014:
Last updated 2/14/18
Number of people that have used Fitbit’s female health tracking feature:
Last updated 6/5/18
Number of Versa Smartwatches Fitibit has sold:
Last updated 6/5/18
Amount Google reportedly paid for Fitbit:
Number of Fitbit installs on the Google Play Store:
Last updated 6/15/20
Fitbit Facts
- Website: Official Website
- Year Founded: 2007
- Headquarters: Boston, MA
- Founder(s): James Park, Eric Friedman
- Current Chief Executive: James Park
- Parent Company: Google
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Fitbit statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
Related Categories: