60 Fitbit Statistics and Facts (2020) | By the Numbers



Fitbit Statistics and Facts

Here are the more interesting Fitbit facts I was able to dig up. As always, I will be updating this post as new/updated stats become available. Be sure to check back in the future for new numbers.

Fitbit Statistics and Facts

More often than not, when a digital giant like Google, Microsoft, Samsung or Apple moves into an emerging space, startups have two choices: be acquired or be taken out. Activity and fitness tracker maker Fitbit is a true survivor, not only have they held their own with all four of those companies entering the fitness wearable business (along with other behemoths like Nike and Under Armour), but they have continued to develop innovative fitness devices and even took the company public in June 2015.

I recently sat down to see just how popular Fitbit's devices have become over the years.  Here you go...

Fitbit Facts

What is Fitbit?

We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way. (source)

Fitbit Statistics

How many people use Fitbits?

28 million active users

Last updated 11/1/19


Fitibit's share of the wearable tech market:

9.5%

Last updated 9/4/18


Number of people that use Feed in the Fitbit app:

20 million

Last updated 1/8/18


Number of times Fitbit groups have been joined:

4.7 million times

Last updated 1/8/18


50 of America's 500 biggest companies are Fitbit corporate clients.

Last updated 10/20/15


Number of retail stores that carry Fitbits:

39,000 stores

Last updated 11/1/19


Number of countries that Fitbits are sold in:

110+ countries

Last updated 11/1/19


Number of Fitbit employees:

579 employees

Last updated 3/31/15


Percentage of Fitbit sales from the US:

61%

Last updated 8/1/18


Average amount of sleep that a Fitbit user gets:

6 hours, 38 minutes

Last updated 6/29/17


How many steps have Fitbit users taken:

73.7 trillion

Last updated 3/24/17


Cumulative number of nights slept tracked by Fitbits:

3 billion nights

Last updated 3/24/17


Number of Fitbits sold all time:

60 million

Last updated 3/24/17


Fitbit's 2017 revenue:

$1.615 billion


Number of Fitbits sold in 2017:

15.3 million


Fitbit's 2016 revenue:

$2.17 billion


Number of Fitbits sold in 2016:

22.3 million


Total steps taken by Fitbit users in 2017:

45 trillion steps


Total active minutes of Fitbit users in 2017:

160 billion minutes


Total time slept by Fitbit users in 2017:

41 billion hours


Amount of heart rate data that Fitbit has tracked since 2014:

108 billion hours

Last updated 2/14/18


Number of people that have used Fitbit's female health tracking feature:

2.4 million

Last updated 6/5/18


Number of Versa Smartwatches Fitibit has sold:

1 million

Last updated 6/5/18


Amount Google reportedly paid for Fitbit:

$2.1 billion

Get the Industry Report

dmr industry report company statistics factsThis report is a digital collection of the most interesting Fitbit statistics I have curated over the years. 60 of them including stats for:

  • Users
  • Market Share
  • User Activity
  • Revenue
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.

Percentage of Fitbit sales from the EMEA region:

22%

Last updated 8/1/18


Percentage of Fitbit sales from the APAC region:

12%

Last updated 8/1/18


Number of Fitbit devices sold in 2015:

21.4 million


Number of registered Fitbit devices:

29 million

Last updated 1/1/16


Number of Fitbit devices sold in Q3 2018:

3.5 million


Fitbit Q3 2018 revenue:

$394 million


Number of Fitbit devices sold in Q2 2018:

2.7 million


Fitbit Q2 2018 revenue:

$299.3 million


Number of Fitbit devices sold in Q1 2018:

2.2 million


Fitbit Q1 2018 revenue:

$247.9 million


Number of Fitbit devices sold in Q4 2017:

5.4 million


Fitbit Q4 2017 revenue:

$570.8 million


Number of Fitbit devices sold in Q3 2017:

3.6 million


Fitbit Q3 2017 revenue:

$393 million


Number of Fitbit devices sold in Q2 2017:

3.4 million


Fitbit Q2 2017 revenue:

$353 million


Number of Fitbit devices sold in Q1 2017:

3 million


Fitbit Q1 2017 revenue:

$299 million


Fitbit Q4 2016 revenue:

$574 million


Fitbit Q4 2015 revenue:

$712 million


Number of Fitbit devices sold in Q4 2016:

6.5 million


Number of Fitbit devices sold in Q3 2016:

5.3 million


Number of Fitbit devices sold in Q1 2016:

4.8 million


Number of Fitbit devices sold in Q4 2015:

8.2 million


Number of Fitbit Wellness enterprise customers added in 2015:

1,000


Percentage of Fitbit users that made a 2015 resolution about health and fitness:

94%


Percentage of Fitbit users that say their Fitbit tracker motivated them to be more active in 2015:

85%


Percentage of Fitbit users that say their Fitbit tracker encouraged them to reach their daily step goal in 2015:

79%


Percentage of Fitbit users that say their Fitbit tracker inspired them to walk more in 2015:

79%


Fitbit Q1 2016 revenue:

$505.4 millionNumber of Fitbit devices sold in Q4 2015:

4.8 million


Fitbit Q3 2015 revenue:

$409.3 million


Number of Fitbit devices sold in 2014:

10.9 million devices


Fitbit's 2014 revenue total:

$745 million


Number of registered Fitbit devices:

29 million

Last updated 1/1/16


Fitbit 2015 revenue:

$1.86 billion

Last updated:




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