Fitbit Statistics and User Count (2023)

Last Updated on: October 19th, 2022

Fitbit Statistics 2023 and Fitbit user count

Here are a few of the most interesting Fitbit statistics and facts I was able to dig up including Fitbit user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

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Fitbit Statistics

Fitbit User Count

How many people use Fitbits?

31 million active users

Last updated 2020

Fitbit Revenue Totals


Fitbit’s 2017 revenue:

$1.615 billion

Number of Fitbits sold in 2017:

15.3 million

Fitbit’s 2016 revenue:

$2.17 billion

Number of Fitbits sold in 2016:

22.3 million

Additional Fitbit Stats

Number of Fitbit users that have enrolled in its AFib detection:

2 million users

Last updated 6/16/22

Number of Fitbits sold all time:

60 million

Last updated 3/24/17

Fitibit’s share of the wearable tech market:


Last updated 9/4/18

Number of people that use Feed in the Fitbit app:

20 million

Last updated 1/8/18

Number of times Fitbit groups have been joined:

4.7 million times

Last updated 1/8/18

50 of America’s 500 biggest companies are Fitbit corporate clients.

Last updated 10/20/15

Number of retail stores that carry Fitbits:

39,000 stores

Last updated 11/1/19

Number of countries that Fitbits are sold in:

110+ countries

Last updated 11/1/19

Number of Fitbit employees:

579 employees

Last updated 3/31/15

Percentage of Fitbit sales from the US:


Last updated 8/1/18

Average amount of sleep that a Fitbit user gets:

6 hours, 38 minutes

Last updated 6/29/17

How many steps have Fitbit users taken:

73.7 trillion

Last updated 3/24/17

Cumulative number of nights slept tracked by Fitbits:

3 billion nights

Last updated 3/24/17

Total steps taken by Fitbit users in 2021:

46 trillion steps

Total steps taken by Fitbit users in 2017:

45 trillion steps

Total active minutes of Fitbit users in 2017:

160 billion minutes

Total time slept by Fitbit users in 2017:

41 billion hours

Amount of heart rate data that Fitbit has tracked since 2014:

108 billion hours

Last updated 2/14/18

Number of people that have used Fitbit’s female health tracking feature:

2.4 million

Last updated 6/5/18

Number of Versa Smartwatches Fitibit has sold:

1 million

Last updated 6/5/18

Amount Google reportedly paid for Fitbit:

$2.1 billion

Number of Fitbit installs on the Google Play Store:

50 million installs

Last updated 6/15/20

Fitbit Facts

Please note that some of these numbers are easier to find than others. A few of these Fitbit statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Health Care Statistics, Sports Statistics and Fun Facts, Wearable Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and