More often than not, when a digital giant like Google, Microsoft, Samsung or Apple moves into an emerging space, startups have two choices: be acquired or be taken out. Activity tracker maker Fitbit is a true survivor, not only have they held their own with all four of those companies entering the fitness wearable business (along with other behemoths like Nike and Underarmour), but they have continued to develop innovative fitness devices and even took the company public in June 2015.
I recently sat down to see just how popular Fitbit’s devices have become over the years. Here are the more interesting Fitbit statistics I was able to dig up. As always, I will be updating this post as new/updated stats become available. Be sure to check back in the future for new numbers.
Please note that some of these numbers are easier to find than others. Many of these Fitbit statistics come from the company’s own disclosures, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Fitbit Statistics:
How many people use Fitbits?
Last updated 2/22/17
Fitibit’s share of the wearable tech market:
Last updated 3/2/17
Fitbit’s 2016 revenue:
Number of Fitbits sold in 2016:
50 of America’s 500 biggest companies are Fitbit corporate clients.
Last updated 10/20/15
Number of retail stores that carry Fitbits:
Last updated 8/5/15
Number of countries that Fitbits are sold in:
Last updated 3/24/17
Number of Fitbit employees:
Last updated 3/31/15
Percentage of Fitbit sales from the US:
Last updated 5/4/16
Average amount of sleep that a Fitbit user gets:
Last updated 6/29/17
How many steps have Fitbit users taken:
Last updated 3/24/17
Cumulative number of nights slept tracked by Fitbits:
Last updated 3/24/17
Number of Fitbits sold all time:
Last updated 3/24/17
This report is a digital collection of the most interesting Fitbit statistics I have curated over the years as of October 2017. 30+ of them including stats for:
- Users
- Market Share
- User Activity
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
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