Fitbit Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Fitbit statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Fitbit Facts

What is Fitbit?

We’re a passionate team dedicated to health and fitness who are building products that help transform people’s lives. While health can be serious business, we feel it doesn’t have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way. (source)

Fitbit User Count

How many people use Fitbits?

28 million active users

Last updated 11/1/19

Fitbit Revenue Totals

Number of Fitbits sold all time:

60 million

Last updated 3/24/17

Fitbit’s 2017 revenue:

$1.615 billion

Number of Fitbits sold in 2017:

15.3 million

Fitbit’s 2016 revenue:

$2.17 billion

Number of Fitbits sold in 2016:

22.3 million

Additional Fitbit Statistics

Fitibit’s share of the wearable tech market:


Last updated 9/4/18

Number of people that use Feed in the Fitbit app:

20 million

Last updated 1/8/18

Number of times Fitbit groups have been joined:

4.7 million times

Last updated 1/8/18

50 of America’s 500 biggest companies are Fitbit corporate clients.

Last updated 10/20/15

Number of retail stores that carry Fitbits:

39,000 stores

Last updated 11/1/19

Number of countries that Fitbits are sold in:

110+ countries

Last updated 11/1/19

Number of Fitbit employees:

579 employees

Last updated 3/31/15

Percentage of Fitbit sales from the US:


Last updated 8/1/18

Average amount of sleep that a Fitbit user gets:

6 hours, 38 minutes

Last updated 6/29/17

How many steps have Fitbit users taken:

73.7 trillion

Last updated 3/24/17

Cumulative number of nights slept tracked by Fitbits:

3 billion nights

Last updated 3/24/17

Total steps taken by Fitbit users in 2017:

45 trillion steps

Total active minutes of Fitbit users in 2017:

160 billion minutes

Total time slept by Fitbit users in 2017:

41 billion hours

Amount of heart rate data that Fitbit has tracked since 2014:

108 billion hours

Last updated 2/14/18

Number of people that have used Fitbit’s female health tracking feature:

2.4 million

Last updated 6/5/18

Number of Versa Smartwatches Fitibit has sold:

1 million

Last updated 6/5/18

Amount Google reportedly paid for Fitbit:

$2.1 billion

Get the Full Industry Report

dmr industry report company statistics factsThis report is a digital collection of the most interesting Fitbit statistics I have curated over the years. 60 of them including stats for:

  • Users
  • Market Share
  • User Activity
  • Revenue
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.


Please note that some of these numbers are easier to find than others. A few of these Fitbit stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and