More often than not, when a digital giant like Google, Microsoft, Samsung or Apple moves into an emerging space, startups have two choices: be acquired or be taken out. Activity and fitness tracker maker Fitbit is a true survivor, not only have they held their own with all four of those companies entering the fitness wearable business (along with other behemoths like Nike and Underarmour), but they have continued to develop innovative fitness devices and even took the company public in June 2015.

I recently sat down to see just how popular Fitbit’s devices have become over the years. Here are the more interesting Fitbit facts I was able to dig up. As always, I will be updating this post as new/updated stats become available. Be sure to check back in the future for new numbers.

Get the Full Report

This report is a digital collection of the most interesting Fitbit statistics I have curated over the years as of March 2018. 47 of them including stats for:

Fitbit Users
Fitbit Market Share
Fitbit User Activity
Fitbit Revenue
Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.

Photo by JeepersMedia

Please note that some of these numbers are easier to find than others. Many of these Fitbit statistics and facts come from the company’s own disclosures, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Fitbit Facts

Fitbit website: fitbit.com
Year that Fitbit launched: 2007
Location of Fitbit headquarters: San Francisco, CA
Fitbit founders: James Park, Eric Friedman

What is Fitbit?

We’re a passionate team dedicated to health and fitness who are building products that help transform people’s lives. While health can be serious business, we feel it doesn’t have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way. (source)