More often than not, when a digital giant like Google, Microsoft, Samsung or Apple moves into an emerging space, startups have two choices: be acquired or be taken out. Activity and fitness tracker maker Fitbit is a true survivor, not only have they held their own with all four of those companies entering the fitness wearable business (along with other behemoths like Nike and Under Armour), but they have continued to develop innovative fitness devices and even took the company public in June 2015.
I recently sat down to see just how popular Fitbit’s devices have become over the years. Here are the more interesting Fitbit facts I was able to dig up. As always, I will be updating this post as new/updated stats become available. Be sure to check back in the future for new numbers.
This report is a digital collection of the most interesting Fitbit statistics I have curated over the years as of August 2018. 50 of them including stats for:
- Users
- Market Share
- User Activity
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
Please note that some of these numbers are easier to find than others. Many of these Fitbit statistics and facts come from the company’s own disclosures, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Fitbit Facts
- Fitbit website: fitbit.com
- Year that Fitbit launched: 2007
- Location of Fitbit headquarters: San Francisco, CA
- Fitbit founders: James Park, Eric Friedman
- What is Fitbit?
We’re a passionate team dedicated to health and fitness who are building products that help transform people’s lives. While health can be serious business, we feel it doesn’t have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way. (source)
Fitbit Statistics
How many people use Fitbits?
Last updated 2/26/18
Fitibit’s share of the wearable tech market:
Last updated 3/2/17
Number of people that use Feed in the Fitbit app:
Last updated 1/8/18
Number of times Fitbit groups have been joined:
Last updated 1/8/18
50 of America’s 500 biggest companies are Fitbit corporate clients.
Last updated 10/20/15
Number of retail stores that carry Fitbits:
Last updated 8/1/18
Number of countries that Fitbits are sold in:
Last updated 3/13/18
Number of Fitbit employees:
Last updated 3/31/15
Percentage of Fitbit sales from the US:
Last updated 8/1/18
Average amount of sleep that a Fitbit user gets:
Last updated 6/29/17
How many steps have Fitbit users taken:
Last updated 3/24/17
Cumulative number of nights slept tracked by Fitbits:
Last updated 3/24/17
Number of Fitbits sold all time:
Last updated 3/24/17
Fitbit’s 2017 revenue:
Number of Fitbits sold in 2017:
Fitbit’s 2016 revenue:
Number of Fitbits sold in 2016:
Total steps taken by Fitbit users in 2017:
Total active minutes of Fitbit users in 2017:
Total time slept by Fitbit users in 2017:
Amount of heart rate data that Fitbit has tracked since 2014:
Last updated 2/14/18
Number of people that have used Fitbit’s female health tracking feature:
Last updated 6/5/18
Number of Versa Smartwatches Fitibit has sold:
Last updated 6/5/18