Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Zalando is one of Europe’s largest fashion e-commerce platforms, combining a consumer marketplace (B2C) with a growing services layer for brands and retailers (B2B). Because Zalando reports its most useful scale metrics quarterly, this 2026 update focuses on the newest clearly time-stamped KPIs from Q3 2025 (published November 2025), including active customers, orders, GMV, and revenue.
Quick Answer (2026)
Zalando reported 61.4 million active customers (last 12 months) in Q3 2025. In the same quarter, Zalando reported €4.2096B GMV, €3.0206B group revenue, and 68.5M orders.
Key Metrics (Q3 2025)
| Metric | Value | Period | Notes |
|---|---|---|---|
| Active customers (LTM) | 61.4M | Q3 2025 | Last 12 months |
| Orders | 68.5M | Q3 2025 | Quarterly orders |
| GMV | €4,209.6M | Q3 2025 | Gross merchandise volume |
| Group revenue | €3,020.6M | Q3 2025 | Reported revenue |
| Avg. orders per active customer (LTM) | 4.8 | Q3 2025 | Last 12 months |
| Avg. basket size (LTM) | €61.8 | Q3 2025 | Last 12 months |
Zalando Facts
- Website: zalando.com
- Category: Fashion e-commerce marketplace (B2C) + services for brands/retailers (B2B)
- HQ: Berlin, Germany
Customer and Order Trends
Zalando tracks “active customers (LTM)” and “orders” as core usage indicators. In Q3 2025, Zalando reported 61.4M active customers and 68.5M orders, with 4.8 orders per active customer over the last 12 months.
GMV vs. Revenue (What’s the Difference?)
- GMV reflects the total value of goods sold on the platform (before returns and certain adjustments depending on reporting).
- Revenue reflects what Zalando recognizes as revenue (including commissions, service revenue, and other components).
FAQ
How many customers does Zalando have?
Zalando reported 61.4M active customers (LTM) in Q3 2025.
How many orders does Zalando process?
Zalando reported 68.5M orders in Q3 2025.
How much does Zalando sell?
Zalando reported €4.2096B GMV and €3.0206B group revenue in Q3 2025.
Sources / References
- Zalando Q3 2025 Fact Sheet (GMV, revenue, active customers, orders)
- Zalando Q3 2025 Financials PDF (historical KPI table + income statement)
Note: This page is for informational/reference purposes only. Always compare Zalando KPIs within the same reporting basis and period.
