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Youku is one of China’s best-known online video platforms, offering movies, TV, variety shows, and user-generated content. Because Youku does not publish a consistently updated public KPI dashboard the way some Western streamers do, this 2026 refresh focuses on the most recent widely cited audience benchmark (with a clear “as of” date) and keeps older operational stats as historical context.
Quick Answer (2026)
The latest widely cited audience benchmark puts Youku at about 448 million monthly active users (MAU) in December 2024 (QuestMobile figure). Older public reporting has also cited 1.18 billion daily video views (2017) and 900 brand advertisers (2019), but these should be treated as historical stats, not current totals.
Key Metrics Summary
| Metric | Value | As of | Why it matters |
|---|---|---|---|
| Monthly active users (MAU) | ~448M | Dec 2024 | Best available public benchmark for current-ish scale |
| Daily video views | 1.18B | 2017 | Historical engagement context |
| Brand advertisers | 900 | 2019 | Historical advertising footprint context |
| Alibaba deal (remaining ownership) | $3.7B | 2015 | Ownership milestone for Youku Tudou |
Youku Facts
- Website: youku.com
- Founded: 2006
- HQ: Beijing, China (commonly cited)
- Owner: Alibaba Group
How Many People Use Youku?
Youku’s most defensible “recent” user figure available publicly is a QuestMobile-based MAU benchmark:
- ~448M MAU (December 2024)
Historical Engagement and Advertising Stats
Older reporting can still be useful when describing platform scale historically, but these numbers are not “current” and should be labeled by year:
- 1.18B daily video views (2017)
- 900 brand advertisers (2019)
FAQ
How many monthly active users does Youku have?
The latest widely cited benchmark puts Youku at ~448 million MAU as of December 2024 (QuestMobile figure). Always keep the date attached to MAU for Youku.
Is Youku owned by Alibaba?
Yes. Alibaba acquired Youku Tudou; Reuters reported Alibaba paid $3.7B for the remainder of Youku Tudou in 2015.
Sources / References
- Investopedia: QuestMobile-based Youku MAU benchmark (Dec 2024) + historical context
- Youku overview (includes QuestMobile MAU reference)
Note: This page is for informational/reference purposes only. For Youku, always tie “users” claims to a dated source because public KPI disclosures are not frequent.
