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WWE (World Wrestling Entertainment) is a global sports-entertainment brand built around live events, long-running weekly TV shows, premium events, sponsorships, and consumer products. Since September 2023, WWE has been part of TKO Group Holdings (the parent company that also owns UFC). Because WWE is now reported inside TKO’s financial statements, the most reliable, consistently updated WWE numbers come from TKO’s segment reporting.
This updated page focuses on the metrics readers search for most: annual revenue, profitability (adjusted EBITDA), revenue breakdown (media rights, live events, sponsorship, consumer products), and major media-rights context (including the Netflix RAW deal).
WWE at a Glance (Latest Available)
- WWE revenue (2024): $1.398B
- WWE adjusted EBITDA (2024): $681.1M
- WWE revenue (combined full-year 2023): $1.326B
- WWE adjusted EBITDA (combined full-year 2023): $533.1M
- 2024 revenue mix: Media Rights & Content $865.5M; Live Events $338.5M; Sponsorship $83.0M; Consumer Products $111.1M
- Netflix RAW deal (reported): ~$500M/year for 10 years (starts Jan 2025)
Key Metrics Table
| Metric | Value | Year / Period | Source |
|---|---|---|---|
| Total WWE revenue | $1.398B | 2024 | TKO FY2024 results |
| WWE adjusted EBITDA | $681.1M | 2024 | TKO FY2024 results (WWE segment) |
| Media Rights & Content revenue | $865.5M | 2024 | TKO FY2024 results (WWE mix) |
| Live Events revenue | $338.5M | 2024 | TKO FY2024 results (WWE mix) |
| Sponsorship revenue | $83.0M | 2024 | TKO FY2024 results (WWE mix) |
| Consumer Products revenue | $111.1M | 2024 | TKO FY2024 results (WWE mix) |
| Netflix RAW deal value (reported) | ~$500M/year (10 years) | Announced Jan 2024 (starts Jan 2025) | Variety |
WWE Revenue and Profitability
In 2024, WWE generated $1.398 billion in revenue and $681.1 million in adjusted EBITDA, as reported by TKO. These figures reflect WWE as an operating segment inside TKO.
To keep the trendline useful, TKO also provides a “combined” full-year 2023 view for WWE (including the months before the September 2023 merger). Under that combined presentation, WWE generated $1.326 billion in revenue and $533.1 million in adjusted EBITDA for full-year 2023.
Where WWE Makes Its Money: 2024 Revenue Breakdown
- Media Rights & Content: $865.5M
- Live Events: $338.5M
- Sponsorship: $83.0M
- Consumer Products: $111.1M
Media rights and content remains the largest slice, but live events and consumer products are meaningful contributors—especially as touring, ticketing, and premium hospitality demand changes year to year.
Major Media Rights Context: Netflix and RAW
One of the biggest recent shifts in WWE distribution is the move of Monday Night RAW to Netflix beginning in January 2025. Trade coverage reported the agreement at roughly $500 million per year for 10 years (about $5 billion total), with options that can affect duration depending on terms.
Historical WWE Revenue (Year-Labeled)
- 2024 (TKO segment): $1.398B
- 2023 (TKO combined full-year): $1.326B
- 2022 (pre-TKO WWE): $1.3B
- 2021 (pre-TKO WWE): $1.095B
- 2020 (pre-TKO WWE): $974M
- 2019 (pre-TKO WWE): $960M
Note: 2024+ are reported through TKO. 2022 and earlier are from WWE’s historical reporting prior to the TKO combination.
FAQ
How much money does WWE make per year?
TKO reported WWE revenue of $1.398B in 2024 and presented WWE “combined” full-year 2023 revenue of $1.326B.
Is WWE profitable?
TKO reported WWE adjusted EBITDA of $681.1M in 2024 (a common profitability proxy for media and entertainment segments).
What are WWE’s biggest revenue streams?
In 2024, WWE’s largest category was Media Rights & Content ($865.5M), followed by Live Events ($338.5M), Consumer Products ($111.1M), and Sponsorship ($83.0M).
How much is the Netflix WWE RAW deal worth?
Trade reporting pegged the deal at about $500M per year for 10 years (about $5B total), starting January 2025.
Does WWE still report financials on its own?
WWE is now reported as a segment within TKO. WWE’s historical annual reports remain available for periods prior to the TKO combination.
Sources
