Vivino Statistics and User Count (2023)

Last Updated on: March 6th, 2023

Vivino statistics user count facts 2023

Vivino is a wine-focused mobile application and online platform that allows users to discover, rate, and purchase wines. The platform was launched in 2009 and is based in San Francisco, California.

Vivino allows users to scan wine labels or search for wines by name, and provides information such as ratings, reviews, and pricing. Users can also rate and review wines themselves, and keep track of their own wine collections and preferences.

Vivino offers a marketplace for purchasing wines directly from wineries and wine merchants, and provides recommendations and personalized wine selections based on users’ taste preferences.

Vivino is available on both iOS and Android mobile devices, as well as on desktop, and is free to use for basic features. Premium features, such as access to expert wine ratings and personalized wine recommendations, are available for a fee.

Overall, Vivino is a popular platform for wine lovers to discover and purchase wines, and is used by millions of users around the world.

Vivino Statistics

Here are a few of the most interesting Vivino statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Vivino User Count

Vivino number of users:

61.7 million

Last updated 12/22/22

Additional Statistics

Number of wines listed on Vivino:

15.9 million

Last updated 3/11/21

Average daily amount of wine ratings on Vivino:


Last updated 6/21/16

Number of wine labels available on Vivino:

2.2 billion

Last updated 12/22/22

Average number of wine label scans per day on Vivino:

500,000 scans

Last updated 6/30/17

Number of wine reviews on Vivino:

90 million

Last updated 12/22/22

Number of wine ratings on Vivino:

255 million

Last updated 12/22/22

Number of wine regions covered on Vivino:

3,429 regions

Last updated 12/22/22

Number of wineries covered on Vivino:


Last updated 12/22/22

Number of wine lists scanned by Vivino users to date:


Last updated 5/21/15

Country with the greatest number of Vivino users:

United States

Last updated 5/21/15

Country with the second most number of Vivino users:


Last updated 5/21/15

Number of Vivino employees:

300 employees

Last updated 12/22/22

Amount of funding that Vivino has raised to date:

$57 million

Last updated 2/14/18

Important Facts

Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Alcohol and Spirits Statistics, Business Statistics, Food & Beverage Company Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and