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Victoria’s Secret is one of the best-known lingerie and beauty retailers in the world, selling bras, panties, sleep, athleisure, fragrances, and beauty products through stores, online channels, and international partnerships. In recent years, the company has emphasized a broader brand portfolio (including PINK and newer brand extensions) and continued evolving its marketing and product strategy.
Because Victoria’s Secret & Co. is publicly traded, the most reliable metrics come from SEC filings and earnings releases. The stats below focus on store footprint and financial scale.
Victoria’s Secret by the Numbers
- Net sales: $6.230B (FY2024)
- North American stores: 812 (U.S. + Canada, end of 2024)
- North American selling space: 5.6 million sq. ft. (end of 2024)
- Q4 net sales: $2.106B (FY2024 Q4)
- Q4 comparable sales: +5% (FY2024 Q4)
Key Victoria’s Secret Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Net sales | $6.230B | FY2024 (52-week year) | VSCO earnings release (SEC) |
| Net sales | $6.182B | FY2023 (53-week year) | VSCO earnings release (SEC) |
| North American stores | 812 stores | End of 2024 | VSCO Form 10-K (FY2024) |
| North American selling space | 5.6 million sq. ft. | End of 2024 | VSCO Form 10-K (FY2024) |
| Q4 net sales | $2.106B | FY2024 Q4 | VSCO earnings release (SEC) |
| Q4 comparable sales | +5% | FY2024 Q4 | VSCO earnings release (SEC) |
How Victoria’s Secret Sells
- North American stores: a large fleet across malls and other retail locations, designed to deliver in-person fitting and brand experience.
- Digital: e-commerce plays a major role in customer acquisition and repeat purchases, particularly for replenishment categories.
- International: operated through a mix of approaches including partners (details vary by market and period).
FAQ
How much revenue does Victoria’s Secret make?
Victoria’s Secret reported net sales of $6.230 billion for fiscal year 2024.
How many Victoria’s Secret stores are there?
In its fiscal 2024 10-K, the company said it had 812 stores across the U.S. and Canada at the end of 2024, totaling 5.6 million square feet of selling space.
Did Victoria’s Secret grow in 2024?
For fiscal 2024, net sales increased 1% versus fiscal 2023, and Q4 comparable sales increased 5%.
