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Travelocity is an online travel agency (OTA) that helps travelers book hotels, flights, car rentals, vacation packages, and activities. Founded in 1996, Travelocity is now part of Expedia Group and operates as one of Expedia’s consumer-facing travel brands.
Because Travelocity doesn’t publish a consistent “monthly active users” KPI, the clearest public signals of platform size come from (1) third-party web traffic estimates and (2) app-store install milestones. The stats below focus on metrics that are regularly updated and easy to validate.
Answer box: Similarweb estimates Travelocity received ~5.1 million visits in January 2026, with 5.30 pages per visit and an average visit duration of 4:33. The Travelocity Android app shows 5M+ downloads on Google Play (updated Feb 23, 2026). Travelocity is part of Expedia Group, which acquired Travelocity from Sabre for $280 million (cash) in 2015.
Key metrics table (latest available)
Traffic metrics below are Similarweb estimates (web). App metrics come from Google Play.
| Metric | Value | Year / Period | Source |
|---|---|---|---|
| Estimated website visits | 5.1M | Jan 2026 | Similarweb |
| Pages per visit | 5.30 | Jan 2026 | Similarweb |
| Average visit duration | 00:04:33 | Jan 2026 | Similarweb |
| Bounce rate | 38.57% | Jan 2026 | Similarweb |
| Gender split (web audience) | 60.7% female / 39.3% male | Jan 2026 | Similarweb |
| Largest age group (web audience) | 45–54 | Jan 2026 | Similarweb |
| Android app downloads | 5M+ | Current listing | Google Play |
| Android app “Updated on” | Feb 23, 2026 | Current listing | Google Play |
Who owns Travelocity?
Travelocity is part of Expedia Group. Expedia acquired Travelocity from Sabre for $280 million in cash (announced in 2015).
What these metrics mean
1) For OTAs, visits matter more than “registered users”
Travel websites tend to have “seasonal” usage spikes. Estimated visits and engagement (pages per visit, time on site) are useful demand indicators because they reflect current shopping behavior.
2) App downloads show adoption, not active usage
App-store downloads represent lifetime installs, not monthly active users. The best way to use them is as a directional signal for mobile adoption—especially when paired with fresh web traffic estimates.
FAQ
How many people use Travelocity?
Travelocity does not publish an official monthly active user number. As a practical proxy, Similarweb estimates the Travelocity website received ~5.1M visits in January 2026.
How many downloads does the Travelocity app have?
The Travelocity Android app shows 5M+ downloads on Google Play.
Is Travelocity owned by Expedia?
Yes. Travelocity is part of Expedia Group. Sabre and Expedia announced Expedia’s acquisition of Travelocity for $280M in 2015.
What does “pages per visit” mean?
It’s an engagement metric estimating how many pages a user views during a typical visit. Higher values often indicate deeper comparison shopping (flights, hotels, packages, etc.).
