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The Bountiful Company is a major vitamins, minerals, and supplements (VMS) business best known for mass-market brands such as Nature’s Bounty. In 2021, Nestlé announced an agreement to acquire core brands of The Bountiful Company, making VMS a much larger part of Nestlé Health Science’s portfolio.
Since then, the strategy has evolved. In 2025–2026, Nestlé publicly discussed a strategic review that could result in the divestment of some mainstream/value brands while focusing on premium labels.
What’s the latest on The Bountiful Company brands in 2026?
Fast facts (latest verified reporting):
- Acquisition announced: Nestlé to acquire core Bountiful brands for $5.75B (2021)
- Brands under strategic review: Nature’s Bounty, Osteo Bi-Flex, Puritan’s Pride, plus U.S. private label (Nestlé statement)
- Potential outcome: review “may result in divestment” of those mainstream/value brands
- Premium focus: Nestlé highlighted premium brands such as Garden of Life, Solgar, Pure Encapsulations
Key Metrics Table (Latest Available)
| Metric | Figure | Year | Source |
|---|---|---|---|
| Nestlé acquisition (core Bountiful brands) | $5.75 billion | 2021 (announced) | Nestlé press release |
| Mainstream/value VMS brands under review | Nature’s Bounty, Osteo Bi-Flex, Puritan’s Pride, U.S. private label | 2025 | Nestlé Half-Year 2025 press release |
| Sales share of brands under review (reported) | ~2.8% of Nestlé annual sales (~$1.25B) | 2025 (reported) | Reuters |
| Organizational change affecting Health Science | Health Science globally managed structure removed (with Nutrition integration) | 2026 (announced for 2026 timing) | Nestlé FY2025 results press release |
Why the strategy shifted toward “premium” supplements
In public communications, Nestlé has described focusing its VMS business on premium brands where it believes science, innovation, and brand building provide an advantage—while reviewing mainstream/value brands that may not fit the same strategy profile.
Key brands associated with The Bountiful Company (historical)
Before and around the time of the 2021 acquisition, the broader Bountiful portfolio was often associated with mass-market supplement brands. In Nestlé’s later strategic review language, the most frequently named brands include:
- Nature’s Bounty (mainstream/value)
- Osteo Bi-Flex (mainstream/value)
- Puritan’s Pride (mainstream/value)
- Garden of Life (premium focus stated by Nestlé)
- Solgar (premium focus stated by Nestlé)
- Pure Encapsulations (premium focus stated by Nestlé)
FAQ
Did Nestlé buy The Bountiful Company?
Nestlé announced an agreement in 2021 to acquire core brands of The Bountiful Company for $5.75 billion.
Is Nestlé selling Nature’s Bounty?
Nestlé publicly stated it launched a strategic review of its mainstream/value VMS brands, including Nature’s Bounty, that may result in divestment.
Which brands did Nestlé say it wants to focus on?
Nestlé said its VMS business would focus on premium brands such as Garden of Life, Solgar, and Pure Encapsulations.
Sources
