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Snapdeal is an Indian e-commerce marketplace founded in 2010 and headquartered in New Delhi. Today, Snapdeal positions itself as a “value-first” platform, with a large share of demand coming from non-metro customers and categories such as fashion, home, beauty, and general merchandise.
Because Snapdeal is a private marketplace (via its parent group, AceVector), the most useful way to measure its scale is through (1) company-published audience metrics (like MAUs and page views) and (2) RoC-reported financial performance (revenue, losses, and EBITDA).
Answer box: Snapdeal reported 40M+ monthly active users (MAUs) and 550M+ monthly page views (Dec 2024). In FY24, Snapdeal’s revenue from operations was ₹379.76 Cr and its adjusted EBITDA loss was reported at ₹16 Cr, while net loss was reported at ₹160 Cr. In late 2025, Snapdeal’s parent AceVector filed updated IPO papers to raise up to ₹300 Cr.
Key metrics table (latest available)
These are the most verifiable Snapdeal metrics available publicly, with clear year/period labels.
| Metric | Value | Year / Period | Source |
|---|---|---|---|
| Monthly active users (MAUs) | 40M+ | Dec 2024 (company statement) | Snapdeal blog |
| Monthly page views | 550M+ | Dec 2024 (company statement) | Snapdeal blog |
| Revenue from operations | ₹379.76 Cr | FY24 | Entrackr (RoC filings) |
| Adjusted EBITDA loss | ₹16 Cr | FY24 | Entrackr |
| Net loss | ₹160 Cr | FY24 | Economic Times |
| IPO filing (parent company) | Updated DRHP to raise up to ₹300 Cr | Dec 2025 | Business Standard |
| Consumer regulator penalty | ₹5 lakh fine (non-BIS toy listings) | Feb 2026 | NDTV |
What these trends mean
1) Snapdeal is leaning into “value commerce”
Snapdeal’s own messaging emphasizes low-priced selection and strong non-metro demand. That strategy typically prioritizes frequency, repeat buyers, and operational efficiency over high-AOV premium categories.
2) FY24 shows cost discipline more than hypergrowth
Snapdeal’s FY24 revenue was roughly flat-to-slightly up year over year, but the biggest story was the large improvement in EBITDA losses—suggesting a focus on controlling customer acquisition costs, overhead, and fulfillment economics.
3) IPO preparation increased scrutiny
With AceVector’s IPO process moving forward, Snapdeal’s metrics (financial performance, governance, compliance, and consumer protection controls) are likely to receive more attention from regulators, investors, and the press.
FAQ
How many people use Snapdeal?
Snapdeal does not publish a consistently updated “active users” report like public social apps, but a company blog post stated Snapdeal has 40M+ monthly active users and 550M+ monthly page views (Dec 2024).
How much revenue does Snapdeal make?
Based on RoC-reported filings cited by major outlets, Snapdeal’s revenue from operations was ₹379.76 Cr in FY24.
Is Snapdeal profitable?
Snapdeal was still reported as loss-making in FY24 (net loss reported at ₹160 Cr), but its adjusted EBITDA loss was reported to have narrowed to ₹16 Cr, indicating improving operating performance.
Is Snapdeal going public?
Snapdeal’s parent company, AceVector, filed updated IPO papers in late 2025 to raise up to ₹300 Cr, according to business coverage.
