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Roposo is an India-origin social platform that began with short-form content (video, images, and text) and later pushed harder into live formats and commerce-led experiences. It’s owned by Glance Digital Experience (part of the InMobi ecosystem), which acquired Roposo to expand creator-driven video content in India and beyond.
If you’re searching for “Roposo user count,” you’ll notice numbers vary by year and by definition (registered users vs. monthly active users vs. downloads vs. daily viewers). This page separates those metrics clearly, keeps older stats with year labels, and focuses on numbers tied to credible sources.
Answer (quick snapshot)
A widely cited benchmark is that Roposo had 30 million monthly active users in India (2021). Earlier reporting described 33M+ MAU and 103M+ Google Play downloads as of Nov 2020. More recently, reporting has described Roposo expanding toward live/social commerce and launching internationally.
Roposo key metrics
| Metric | Figure | Year / Date | Source |
|---|---|---|---|
| Monthly active users (MAU) | 30 million (India) | Oct 2021 | Mint |
| Monthly active users (MAU) | 33 million+ | Dec 2020 (reported; “more than”) | VentureBeat |
| Google Play downloads (reported milestone) | 103 million+ (as of Nov 2020) | Reported Dec 2020 | VentureBeat |
| Users (at acquisition announcement) | 42 million users (reported by acquirer) | Nov 25, 2019 | Times of India |
| Acquisition announced | Glance (InMobi) acquired Roposo | Nov 25, 2019 | Times of India |
| Acquisition price (estimated) | ~$20M (industry tracker estimate) | Reported Nov 2019 / profiled 2026 | Global Corporate Venturing | Tracxn |
| Active users (claimed) | 80 million+ (India) | Nov 2023 (reporting) | Inc42 |
| Indonesia trial audience (claimed) | 1M+ daily viewers (avg.) | Trial described in 2023 | Inc42 |
What is Roposo?
Roposo started as a “made in India” content platform where users could watch and share short videos across categories like entertainment, fashion, comedy, and more. Over time, the product evolved from short video into formats built for live interaction and shopping-driven content, including creator-led experiences and commerce experiments.
Roposo’s shift toward live & social commerce
In 2021, reporting described Roposo pivoting from short videos toward live commerce, leveraging creators and D2C brands. Later reporting (2024) described the platform transitioning again—toward a social commerce model designed to let more people sell or resell products through content, rather than relying only on influencer-led storefronts.
Roposo timeline (high-level)
- 2014: Roposo launches in India (platform origin).
- Nov 25, 2019: Glance (InMobi) announces it acquired Roposo.
- Nov 2020: Reporting cites 33M+ MAU and 103M+ Google Play downloads (milestones at the time).
- Oct 2021: Reporting cites 30M MAU in India and a push toward live commerce.
- Nov 2023: Reporting describes Roposo expanding internationally and cites 80M+ active users in India (claim).
- Sep 2024: Reporting describes Roposo shifting toward a “social commerce” model and product changes tied to that pivot.
FAQ
How many monthly active users does Roposo have?
A frequently cited benchmark is 30 million monthly active users in India (Oct 2021). Earlier coverage cited 33M+ MAU around late 2020. Newer figures vary by source and definition (MAU vs. “active users”), so always check the year and the metric label.
How many downloads does Roposo have?
One widely reported milestone stated the Roposo app had been downloaded 103M+ times on Google Play as of Nov 2020. More recent official Google Play install ranges were not reliably available from primary sources at the time this update was prepared, so this post uses only clearly time-stamped reporting.
Who owns Roposo?
Roposo is owned by Glance Digital Experience, part of the InMobi ecosystem. Glance announced it acquired Roposo in November 2019.
What happened to Roposo after 2021?
Reporting in 2021 described a shift toward live commerce. Reporting in 2024 described another transition toward social commerce and related product changes as the platform explored different monetization models.
Is Roposo only a short-video app?
Not anymore. While it built early growth with short-form content, coverage in recent years emphasizes live formats and commerce-led experiences.
Sources
- Mint (Oct 2021 MAU and live commerce pivot)
- VentureBeat (Dec 2020 MAU + downloads milestone)
- Times of India (Nov 2019 acquisition announcement and user figure)
- Global Corporate Venturing (deal size estimate context)
- Tracxn (acquisition profile; estimated deal size)
- Inc42 (Nov 2023: India active users claim; Indonesia trial claim)
- Inc42 (Sep 2024: social commerce pivot and product changes)
