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Redbubble is a print-on-demand marketplace where independent artists upload designs that are printed on products like apparel, stickers, wall art, and home goods. The platform handles production, payments, shipping, and customer service—while artists earn a portion of each sale.
In recent years, Redbubble’s parent company has reported results under Articore Group, which also includes TeePublic. For an up-to-date view of Redbubble’s scale, the most useful stats come from Articore’s FY2025 reporting.
What is Redbubble?
Redbubble is a creator marketplace that lets independent artists sell designs on physical products without managing inventory. Customers browse and buy items, and artists earn revenue per sale.
Redbubble Key Statistics (Latest Reported)
| Metric | Figure | Year | Source |
|---|---|---|---|
| Selling artists (Redbubble) | 542k | FY2025 | Articore FY25 Results Presentation |
| Customers (Redbubble) | 3.5m | FY2025 | Articore FY25 Results Presentation |
| Designs sold (Redbubble) | 3.6m | FY2025 | Articore FY25 Results Presentation |
| Group marketplace revenue (Articore) | $379.1m | FY2025 | Articore FY25 Results Presentation |
How Redbubble Works (In Plain English)
- Artists upload designs and choose which products they appear on.
- Customers buy items printed on demand (no warehouse inventory like traditional retail).
- Redbubble coordinates manufacturing and fulfillment, then pays artists a share based on margins and settings.
What to Watch Next
For creator marketplaces, the most telling trend lines are typically (1) customer counts, (2) active/selling creators, and (3) the balance between paid acquisition and organic traffic. When consumer demand is soft, marketplaces often focus on improving unit economics and margins while protecting creator earnings.
FAQ
How many artists sell on Redbubble?
Articore’s FY2025 reporting cited 542k selling artists for Redbubble (with FY2024 comparisons shown in the same materials).
How many customers does Redbubble have?
Articore’s FY2025 materials cited 3.5 million customers for Redbubble.
Is Redbubble the same as TeePublic?
No—Redbubble and TeePublic are separate marketplaces. Articore reports results across both brands.
