Red Bull Statistics, Revenue Totals and Facts (2021)



Here are a few of the most interesting Red Bull statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Red Bull Facts

  • Website: Official Website
  • Year Founded: 1984
  • Headquarters: Austria
  • Founder(s): Dietrich Mateschitz and Chaleo Yoovidhya
  • Current Chief Executive: Dietrich Mateschitz

What is Red Bull?

Red Bull Gives Wings to People and Ideas. This drives us – and all we do – since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves everyday: how can we do it better? (source)

Red Bull Employee Count

Number of Red Bull employees:

12,618 employees

Last updated 3/17/21


Red Bull Revenue Totals

Red Bull annual revenue:


Red Bull Statistics

Number of countries Red Bull is sold in:

171

Last updated 10/23/18


Number of cans of Red Bull sold all time:

68 billion

Last updated 10/23/18


Number of cans of Red Bull sold in 2017:

6.3 billion


Number of cans of Red Bull sold in 2018:

6.8 billion


Number of cans of Red Bull sold in 2020:

7.9 billion


Please note that some of these numbers are easier to find than others. A few of these Red Bull stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.