What is Red Bull?

Red Bull Gives Wings to People and Ideas. This drives us – and all we do – since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves everyday: how can we do it better? (source)

Red Bull Employee Count

Number of Red Bull employees:

12,618 employees

Last updated 3/17/21

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Red Bull Revenue Totals

Red Bull annual revenue:

• 2020: EUR 6.307 billion
• 2018: EUR 6.067 billion
• 2017: EUR 6.282 billion
• 2016: EUR 6.029 billion

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Additional Red Bull Statistics

Number of countries Red Bull is sold in:

171

Last updated 10/23/18

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Number of cans of Red Bull sold all time:

68 billion

Last updated 10/23/18

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Number of cans of Red Bull sold in 2017:

6.3 billion

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Number of cans of Red Bull sold in 2018:

6.8 billion

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Number of cans of Red Bull sold in 2020:

7.9 billion

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Recent Red Bull News

• Oracle and Red Bull Racing Launch a New Chapter of Innovation in Formula One, 02/09/2022
• Red Bull signs ‘largest crypto deal’ in sports, 02/16/2022
• Summer 2022 Arrives Early With The Launch Of Red Bull® Summer Edition Strawberry Apricot, 03/24/2022
• T-Mobile Expands Partnership with Red Bull to Bring Sports Viewership to New Heights With 5G, 03/29/2022
• Dazn adds first linear channel with Red Bull TV, 05/16/2022

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Please note that some of these numbers are easier to find than others. A few of these Red Bull statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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