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PUMA is a global sportswear brand designing footwear, apparel, and accessories across performance categories (like running and football) and lifestyle-driven sportstyle. Headquartered in Herzogenaurach, Germany, PUMA competes in the global “big brand” arena with product launches, athlete partnerships, and a growing direct-to-consumer business.
Because PUMA is a public company, its annual report provides a strong set of verifiable, comparable metrics—especially sales, product division mix, regional mix, and employee count.
PUMA by the Numbers
- Sales: €8,817.2M (2024)
- Sales (prior year): €8,601.7M (2023)
- Footwear sales: €4,733.6M (2024)
- Footwear share of sales: 53.7% (2024)
- Employees (annual average): 18,668 (2024)
Key PUMA Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Total sales | €8,817.2 million | 2024 | PUMA Annual Report 2024 (PDF) |
| Total sales | €8,601.7 million | 2023 | PUMA Annual Report 2024 (PDF) |
| Footwear sales | €4,733.6 million | 2024 | PUMA Annual Report 2024 (PDF) |
| Footwear share of total sales | 53.7% | 2024 | PUMA Annual Report 2024 (PDF) |
| Employees (annual average) | 18,668 | 2024 | PUMA YoY Comparison (PDF) |
How PUMA’s Business Breaks Down
- Product divisions: footwear is the largest, followed by apparel and accessories.
- Channel mix: wholesale remains the largest channel, while DTC (stores + e-commerce) continues to grow.
- Regional diversification: sales growth is reported across EMEA, the Americas, and Asia/Pacific with different growth rates year to year.
FAQ
How much revenue does PUMA make?
PUMA reported sales of €8,817.2 million in 2024, up from €8,601.7 million in 2023.
What percentage of PUMA sales come from footwear?
PUMA reported footwear sales of €4,733.6 million in 2024, representing 53.7% of total sales.
How many employees does PUMA have?
PUMA’s annual-average employee count is reported as 18,668 for 2024.
