PRIME Hydration Statistics and Revenue Totals (2023)
Last Updated on: June 2nd, 2023
Here are a few of the most interesting PRIME Hydration statistics I was able to dig up including PRIME Hydration revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
PRIME Hydration Facts
- Website: Official Website
- Year Founded: 2022
- Headquarters: Louisville, KY
- Founder(s): Max Clemons and Trey Steiger
- Parent Company: Congo Brands
Prime Hydration, stylized as PRIME, is a range of sports drinks, drink mixes, and energy drinks that was introduced in 2022. The brand is marketed by Prime Hydration, LLC, an affiliate of Congo Brands, co-founded by American businessmen Max Clemons and Trey Steiger. The products, launched with significant hype by popular YouTubers Logan Paul and KSI, are promoted as hydration drinks and are comprised of 10% coconut water, electrolytes, B vitamins, and BCAAs. The sports drinks contain no added sugar or caffeine and have around 20 calories per bottle, sweetened instead with acesulfame potassium and sucralose.
Prime Hydration has also engaged in mainstream sports sponsorship deals, including NASCAR, the Premier League, and the Ultimate Fighting Championship. The brand was the official sports drink supplier for Arsenal Football Club, though plans for a special “Arsenal-flavoured” bottle were cancelled after a loss. In 2023, Prime Hydration became the official sports drink supplier for the Ultimate Fighting Championship and the Los Angeles Dodgers baseball team, and was promoted in a Super Bowl LVII commercial.
PRIME Hydration Statistics
Please note that some of these numbers are easier to find than others. A few of these PRIME Hydration statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.