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Peacock is the streaming service owned by NBCUniversal (a Comcast company). Launched in the U.S. in 2020, Peacock combines on-demand TV and movies with live sports and news options, and it’s typically offered in ad-supported and ad-free tiers (availability and bundle terms vary by market and partner).
Because Peacock is part of Comcast’s “Media” segment reporting, the most reliable way to track Peacock’s growth is through Comcast’s published metrics: paid subscribers, Peacock revenue, and the company’s disclosed profitability measures (such as Adjusted EBITDA loss for Peacock in quarterly results).
Answer box: Peacock ended 2025 with 44 million paid subscribers and reported $5.4B in full-year revenue. In Q4 2025, Peacock generated $1.6B revenue with an Adjusted EBITDA loss of $552M. For comparison, Comcast reported 36M paid subscribers at the end of 2024 and 31M at the end of 2023.
Sources: Comcast FY 2025 results release (SEC exhibit) and Comcast FY 2024 Form 10-K (SEC).
Key metrics table (latest available)
“Paid subscribers” and “Peacock revenue” are Comcast-reported figures. Annual 2024–2023 Peacock revenue and costs come from Comcast’s audited 10-K. 2025 full-year Peacock revenue and end-of-year paid subscribers come from Comcast’s FY 2025 results release.
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Paid subscribers (end of year) | 44M | 36M | 31M |
| Peacock revenue (full year) | $5.4B | $4.9B | $3.4B |
| Peacock costs & expenses (full year) | — | $6.7B | $6.1B |
| Q4 Peacock revenue | $1.6B (Q4 2025) | $1.3B (Q4 2024) | — |
| Q4 Peacock Adjusted EBITDA loss | ($552M) (Q4 2025) | ($372M) (Q4 2024) | — |
Sources:
Comcast FY 2025 results release (SEC exhibit) and
Comcast FY 2024 Form 10-K (SEC).
What these numbers mean
1) Paid subscribers are growing, but profitability depends on sports + content costs
Peacock reached 44M paid subscribers at the end of 2025, up from 36M at the end of 2024. However, streaming economics can swing sharply quarter to quarter based on rights (sports), major events, and programming amortization.
2) Revenue is rising meaningfully year over year
Peacock revenue rose from $3.4B (2023) to $4.9B (2024) and then to $5.4B (2025). Comcast notes 2024 included the Paris Olympics, which also affected Peacock revenue and costs.
3) “Paid subscriber” doesn’t always mean “direct paying customer”
Comcast explains that Peacock paid subscribers include both direct-to-consumer subscribers and subscribers obtained through partners and bundles. Depending on the arrangement, a subscriber can be counted when they activate, or when Peacock is made available as part of a bundled offering (based on when related revenue is recognized).
FAQ
How many subscribers does Peacock have?
Comcast reported 44 million Peacock paid subscribers at the end of 2025. Comcast also reported 36 million at the end of 2024 and 31 million at the end of 2023.
How much revenue does Peacock generate?
Comcast reported $5.4B Peacock revenue for full-year 2025. Comcast’s audited filing reports $4.9B in 2024 and $3.4B in 2023.
Is Peacock profitable?
Peacock is still reported as loss-making on an Adjusted EBITDA basis in recent quarters. Comcast reported a ($552M) Adjusted EBITDA loss for Peacock in Q4 2025 (and ($372M) in Q4 2024). Comcast also said full-year Adjusted EBITDA losses improved by over $700M in 2025.
Who owns Peacock?
Peacock is owned by NBCUniversal, which is part of Comcast.
What does “paid subscribers” mean for Peacock?
Comcast defines Peacock paid subscribers as customers from which it recognizes distribution revenue, including both direct-paying customers and customers who receive Peacock through third-party arrangements (counted based on the arrangement’s terms when revenue is recognized).
