NIKE Statistics, Revenue Totals and Facts (2021)



Here are a few of the most interesting NIKE statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

NIKE Facts

What is NIKE?

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. (source)

NIKE History

  • Nike founded (as Blue Ribbon Sports): 1964
  • Nike Swoosh is first used: 1971
  • Michael Jordan signs an endorsement deal with Nike: 1984
  • The first Air Jordans are released: 1984
  • The first Air Max are released: 1987
  • “Just Do It” ad campaign debuts: 1988
  • Nike moves into its Beaverton, OR HQ: 1990
  • Tiger Woods signs an endorsement deal with Nike: 1996
  • Nike purchases Hurley International: 2002
  • Nike purchases Converse: 2003
  • Nike becomes the official uniform of the NBA: 2015
  • First retail store location of NIKE (as Blue Ribbon Sports): Santa Monica, CA

NIKE Employee Count

How many employees does Nike have?

73,100

Last updated 8/1/18


NIKE Revenue Totals

NIKE annual revenue:


NIKE FY 2020 revenue that actually comes from footwear:

$23.305 billion


NIKE FY 2020 revenue from North America:

$14.4 billion


NIKE FY 2020 revenue from Europe, Middle East & Africa:

$9.3 billion


NIKE FY 2020 revenue from Greater China:

$6.6 billion


NIKE FY 2015 eCommerce revenue:

$1 billion


NIKE Statistics

How many Nike stores are there?

392

Last updated 8/1/18


Number of NIKE non-US retail stores:

790

Last updated 8/1/18


Number of NIKE retail partners:

30,000

Last updated 10/26/17


Percentage of NIKE’s customer base that is under 35 years old:

67%

Last updated 9/4/18


NIKE Endorsement Facts

Amount NIKE is reportedly paying LeBron James annually from his recent lifetime shoe deal:

$30 million per year


Amount NIKE is reportedly paying Kobe Bryant for his shoe deal:

$8 million per year


Amount NIKE is reportedly paying Kevin Durant for his shoe deal:

$8.5 million per year


Amount NIKE is reportedly paying Zion Williamson for his shoe deal:

$62.5 million


Amount NIKE is reportedly paying Roger Federer for his apparel deal:

$10 million per year


Amount NIKE is reportedly paying Rafael Nadal for his apparel deal:

$10 million per year


Amount NIKE is reportedly paying Rory Mcllroy for his apparel deal:

$25 million per year


Amount NIKE reportedly paid Tiger Woods for his apparel deal:

$20 million per year


Amount NIKE is reportedly paying Michael Jordan for his shoe deal:

$60 million per year


Amount NIKE reportedly agreed to pay Ohio State in their 2016 15-year partnership deal :

$252 million


Get the Industry Report

dmr industry report company statistics factsThis full report is available in an annual industry report. Some of the data in industry reports include:

  • Company Quick Facts
  • Employee Counts
  • Income and Revenue Totals
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  Footwear Industry Report ( Adidas/Reebok/Yeezy, Asics, Burberry, Fila, New Balance, Nike, Puma, Sketchers, VF Corp/Vans and Wolverine).

Please note that some of these numbers are easier to find than others. A few of these NIKE stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.