35 NIKE Facts and Statistics (2020) | By the Numbers



NIKE Facts and Statistics

Here are the more interesting NIKE facts and statistics I was able to dig up. As always, I will be adding more and updating these periodically as I find new stuff. Be sure to check back regularly.

NIKE Facts and Statistics

The history of NIKE is a true American success story. Started  as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands.

So just how big has NIKE become?  Let's find out...

NIKE Facts

  • Year of founding: 1964
  • Original name of NIKE: Blue Ribbon Sports
  • First retail store location of NIKE (as Blue Ribbon Sports): Santa Monica, CA
  • Headquarters: Beaverton, OR
  • Founders: Phil Knight, Bill Bowerman
  • CEO: Mark Parker
  • Key Subsidiaries: Converse and Hurley International

NIKE History

  • Nike founded (as Blue Ribbon Sports): 1964
  • Nike Swoosh is first used: 1971
  • Michael Jordan signs an endorsement deal with Nike: 1984
  • The first Air Jordans are released: 1984
  • The first Air Max are released: 1987
  • "Just Do It" ad campaign debuts: 1988
  • Nike moves into its Beaverton, OR HQ: 1990
  • Tiger Woods signs an endorsement deal with Nike: 1996
  • Nike purchases Hurley International: 2002
  • Nike purchases Converse: 2003
  • Nike becomes the official uniform of the NBA: 2015

NIKE Statistics

NIKE revenue (annual):


How many Nike stores are there?

392

Last updated 8/1/18


Number of NIKE non-US retail stores:

790

Last updated 8/1/18


How many employees does Nike have?

73,100

Last updated 8/1/18


NIKE's revenue goal by 2020:

$50 billion


Projected NIKE revenue from Air Jordans by 2020:

$4.5 billion


Amount NIKE is reportedly paying LeBron James annually from his recent lifetime shoe deal:

$30 million per year


Amount NIKE is reportedly paying Kobe Bryant for his shoe deal:

$8 million per year


Amount NIKE is reportedly paying Kevin Durant for his shoe deal:

$8.5 million per year


Amount NIKE is reportedly paying Zion Williamson for his shoe deal:

$62.5 million


Amount NIKE is reportedly paying Roger Federer for his apparel deal:

$10 million per year


Amount NIKE is reportedly paying Rafael Nadal for his apparel deal:

$10 million per year


Amount NIKE is reportedly paying Rory Mcllroy for his apparel deal:

$25 million per year


Amount NIKE reportedly paid Tiger Woods for his apparel deal:

$20 million per year


Amount NIKE is reportedly paying Michael Jordan for his shoe deal:

$60 million per year


Amount NIKE reportedly agreed to pay Ohio State in their 2016 15-year partnership deal :

$252 million


Number of NIKE retail partners:

30,000

Last updated 10/26/17


NIKE FY 2015 revenue that actually comes from NIKE footwear:

$18.3 billion


NIKE FY 2015 revenue from North America:

$13.7 billion


NIKE FY 2015 revenue from Western Europe:

$5.7 billion


NIKE FY 2015 revenue from China:

$3 billion


NIKE FY 2015 eCommerce revenue:

$1 billion


Percentage of NIKE's customer base that is under 35 years old:

67%

Last updated 9/4/18


What is NIKE?

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. (source)

Get the Industry Report

dmr industry report company statistics factsThis full report is available in an annual industry report. Some of the data in industry reports include:

  • Company Quick Facts
  • Employee Counts
  • Income and Revenue Totals
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  Footwear Industry Report ( Adidas/Reebok/Yeezy, Asics, Burberry, Fila, New Balance, Nike, Puma, Sketchers, VF Corp/Vans and Wolverine).




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