NIKE Statistics and Revenue Totals for 2024

Last Updated on: January 14th, 2024

Here are a few of the most interesting NIKE statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

NIKE Facts

Here is pretty much everything you ever wanted to know about NIKE.

NIKE Statistics revenue totals and Facts 2023
Nike, Inc. is a multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, and accessories. It is one of the world’s largest suppliers of athletic apparel and footwear, catering to a wide range of sports and activities.Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. The company’s name was later changed to Nike in 1971, inspired by the Greek goddess of victory. Nike’s headquarters are located in Beaverton, Oregon, USA.Nike offers a vast range of products for various sports and activities, including running, basketball, soccer, tennis, golf, and more. The company is known for its innovative designs, high-performance materials, and advanced technologies that enhance athletic performance and comfort.Nike’s product line includes athletic shoes, sneakers, sportswear, jerseys, shorts, t-shirts, leggings, jackets, accessories, and equipment. The company collaborates with athletes, teams, and fashion designers to create signature collections and limited-edition releases. Some popular Nike collections include Air Jordan, Nike Air Max, Nike Flyknit, and Nike Pro.Nike has a strong brand presence and sponsors numerous professional athletes, sports teams, and events worldwide. The company’s logo, known as the Nike “Swoosh,” is one of the most recognizable logos in the world.In addition to its focus on product innovation and design, Nike is committed to sustainability and corporate responsibility. The company has implemented various initiatives to reduce its environmental impact, such as using sustainable materials and manufacturing processes. Nike also supports community programs and initiatives that promote access to sports and physical activity.Nike sells its products globally through a combination of direct-to-consumer channels, including Nike-owned stores, e-commerce platforms, and retail partners. The company also operates the NikePlus membership program, which offers exclusive benefits and personalized experiences for its customers.

NIKE History

  • Nike founded (as Blue Ribbon Sports): 1964
  • Nike Swoosh is first used: 1971
  • Michael Jordan signs an endorsement deal with Nike: 1984
  • The first Air Jordans are released: 1984
  • The first Air Max are released: 1987
  • “Just Do It” ad campaign debuts: 1988
  • Nike moves into its Beaverton, OR HQ: 1990
  • Tiger Woods signs an endorsement deal with Nike: 1996
  • Nike purchases Hurley International: 2002
  • Nike purchases Converse: 2003
  • Nike becomes the official uniform of the NBA: 2015
  • First retail store location of NIKE (as Blue Ribbon Sports): Santa Monica, CA

NIKE Statistics

NIKE Employee Count

How many employees does Nike have?


Last updated 8/1/18

NIKE Revenue Totals

NIKE annual revenue:

NIKE FY 2020 revenue that actually comes from footwear:

$23.305 billion

NIKE FY 2020 revenue from North America:

$14.4 billion

NIKE FY 2020 revenue from Europe, Middle East & Africa:

$9.3 billion

NIKE FY 2020 revenue from Greater China:

$6.6 billion

Additional NIKE Statistics

How many Nike stores are there?


Last updated 8/1/18

Number of NIKE non-US retail stores:


Last updated 8/1/18

Number of NIKE retail partners:


Last updated 10/26/17

Percentage of NIKE’s customer base that is under 35 years old:


Last updated 9/4/18

NIKE Endorsement Facts

Amount NIKE is reportedly paying LeBron James annually from his recent lifetime shoe deal:

$30 million per year

Amount NIKE is reportedly paying Kobe Bryant for his shoe deal:

$8 million per year

Amount NIKE is reportedly paying Kevin Durant for his shoe deal:

$8.5 million per year

Amount NIKE is reportedly paying Zion Williamson for his shoe deal:

$62.5 million

Amount NIKE is reportedly paying Roger Federer for his apparel deal:

$10 million per year

Amount NIKE is reportedly paying Rafael Nadal for his apparel deal:

$10 million per year

Amount NIKE is reportedly paying Rory Mcllroy for his apparel deal:

$25 million per year

Amount NIKE reportedly paid Tiger Woods for his apparel deal:

$20 million per year

Amount NIKE is reportedly paying Michael Jordan for his shoe deal:

$60 million per year

Amount NIKE reportedly agreed to pay Ohio State in their 2016 15-year partnership deal :

$252 million

Please note that some of these numbers are easier to find than others. A few of these NIKE statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, Clothing and Apparel Statistics, Footwear Statistics, Sports Statistics and Fun Facts

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About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and