Here are a few of the most interesting NIKE statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
NIKE Facts
- Website: Official Website
- Year Founded: 1964
- Headquarters: Beaverton, OR
- Founder(s): Phil Knight, Bill Bowerman
- Current Chief Executive: John Donahoe
- Subsidiaries / Brands: Converse and Hurley International
- App Download (iOS)
- App Download (Android)
What is NIKE?
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. (source)
NIKE History
- Nike founded (as Blue Ribbon Sports): 1964
- Nike Swoosh is first used: 1971
- Michael Jordan signs an endorsement deal with Nike: 1984
- The first Air Jordans are released: 1984
- The first Air Max are released: 1987
- “Just Do It” ad campaign debuts: 1988
- Nike moves into its Beaverton, OR HQ: 1990
- Tiger Woods signs an endorsement deal with Nike: 1996
- Nike purchases Hurley International: 2002
- Nike purchases Converse: 2003
- Nike becomes the official uniform of the NBA: 2015
- First retail store location of NIKE (as Blue Ribbon Sports): Santa Monica, CA
NIKE Revenue Totals
NIKE annual revenue:
- FY 2020: $27.4 billion
- FY 2019: $39.1 billion
- FY 2018: $36.4 billion
- FY 2017: $34.4 billion
- FY 2016: $32.4 billion
- FY 2015: $30.6 billion
- FY 2014: $27.8 billion
- FY 2013: $25.3 billion
- FY 2012: $23.3 billion
- FY 2011: $20.1 billion
NIKE FY 2020 revenue that actually comes from footwear:
NIKE FY 2020 revenue from North America:
NIKE FY 2020 revenue from Europe, Middle East & Africa:
NIKE FY 2020 revenue from Greater China:
NIKE FY 2015 eCommerce revenue:
NIKE Statistics
How many Nike stores are there?
Last updated 8/1/18
Number of NIKE non-US retail stores:
Last updated 8/1/18
Number of NIKE retail partners:
Last updated 10/26/17
Percentage of NIKE’s customer base that is under 35 years old:
Last updated 9/4/18
NIKE Endorsement Facts
Amount NIKE is reportedly paying LeBron James annually from his recent lifetime shoe deal:
Amount NIKE is reportedly paying Kobe Bryant for his shoe deal:
Amount NIKE is reportedly paying Kevin Durant for his shoe deal:
Amount NIKE is reportedly paying Zion Williamson for his shoe deal:
Amount NIKE is reportedly paying Roger Federer for his apparel deal:
Amount NIKE is reportedly paying Rafael Nadal for his apparel deal:
Amount NIKE is reportedly paying Rory Mcllroy for his apparel deal:
Amount NIKE reportedly paid Tiger Woods for his apparel deal:
Amount NIKE is reportedly paying Michael Jordan for his shoe deal:
Amount NIKE reportedly agreed to pay Ohio State in their 2016 15-year partnership deal :
This full report is available in an annual industry report. Some of the data in industry reports include:
- Company Quick Facts
- Employee Counts
- Income and Revenue Totals
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.