NIKE Facts and Statistics (2026): Revenue, Employees, Stores, Segments

NIKE, Inc. designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. This page compiles verified Nike statistics (revenue, employees, store counts, and segment breakdowns) using Nike’s SEC filings and official company sources.

On this page:

• NIKE key stats
• Revenue (annual totals)
• Revenue breakdown (product, channel, geography)
• Store counts (U.S. and non-U.S.)
• Employee count
• NIKE history (verified milestones)
• Methodology
• FAQ
• Sources & references

NIKE key stats (2026)

• Fiscal 2024 total revenue: $51.362 billion. (FY2024 Form 10-K)
• Employees worldwide (as of May 31, 2024): ~79,400. (FY2024 Form 10-K)
• NIKE World Headquarters: One Bowerman Drive, Beaverton, Oregon. (FY2024 Form 10-K)

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NIKE annual revenue

Most recent confirmed annual revenue (NIKE, Inc.):

• FY 2024: $51.4 billion (NIKE Investor Relations press release)
• FY 2024 (exact Form 10-K total): $51.362 billion (SEC filing)

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Revenue breakdown (FY2024)

Revenue by major product line (NIKE Brand + Converse)

• Footwear: $35.227B
• Apparel: $13.868B
• Equipment: $2.112B
• Other: $0.155B

Source: NIKE FY2024 Form 10-K (Note 14 — Revenues)

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Revenue by distribution channel

• Sales to Wholesale Customers: $28.856B
• Sales through Direct to Consumer: $22.351B
• Other: $0.155B

Source: NIKE FY2024 Form 10-K (Note 14 — Revenues)

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Revenue by geography (NIKE Brand operating segments)

• North America: $21.396B
• Europe, Middle East & Africa (EMEA): $13.607B
• Greater China: $7.545B
• Asia Pacific & Latin America (APLA): $6.729B
• Global Brand Divisions: $0.045B

Source: NIKE FY2024 Form 10-K (Operating Segments / Revenues table)

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How many NIKE stores are there?

Company-operated retail stores (NIKE Direct + Converse Direct):

U.S. retail stores:

• NIKE Brand factory stores: 211
• NIKE Brand in-line stores (including employee-only stores): 85
• Converse stores (including factory stores): 81
• Total U.S. retail stores: 377

Non-U.S. retail stores:

• NIKE Brand factory stores: 561
• NIKE Brand in-line stores (including employee-only stores): 53
• Converse stores (including factory stores): 54
• Total non-U.S. retail stores: 668

Source: NIKE FY2024 Form 10-K (U.S. and Non-U.S. retail stores tables)

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How many employees does NIKE have?

Employees worldwide (as of May 31, 2024): approximately 79,400 (including retail and part-time employees). (NIKE FY2024 Form 10-K)

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NIKE history (verified milestones)

• 1964: Bill Bowerman and Phil Knight co-found Blue Ribbon Sports, the precursor to NIKE. (Nike (About): Bowerman profile)
• 1967: Blue Ribbon Sports opens its first retail location at 3107 Pico Blvd, Santa Monica, California. (Nike SNKRS: BRS Pack)
• 1985: The Air Jordan 1 original release year is listed as 1985 in Nike’s Jordan archive. (Jordan: Air Jordan 1)
• 1987: Nike’s Air Max heritage page notes 1987 as the birth of the Air Max lineage with visible Air. (Nike: Air Max 1 heritage)
• 1988: Nike states that it launched “Just Do It” in 1988. (Nike (About): “Just Do It” reference)
• 1990: Nike’s company overview notes the Philip H. Knight Campus in Beaverton opened in 1990. (Nike (About): Company overview)

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Methodology

• Primary-source priority: Financial and operating statistics (revenue, store counts, employees, and segment breakdowns) come from NIKE’s FY2024 Form 10-K filed with the SEC and NIKE’s Investor Relations releases.
• No speculation: This page excludes estimates, forecasts, and “reported” endorsement payments that are not confirmed in primary filings.

FAQ

What was NIKE’s total revenue in fiscal 2024?

NIKE’s FY2024 Form 10-K reports total NIKE, Inc. revenues of $51.362 billion for the year ended May 31, 2024. (NIKE FY2024 Form 10-K)

How many employees does NIKE have?

NIKE reported approximately 79,400 employees worldwide as of May 31, 2024 (including retail and part-time employees). (NIKE FY2024 Form 10-K)

How many NIKE and Converse retail stores does the company operate?

NIKE’s FY2024 Form 10-K lists 377 total U.S. stores and 668 total non-U.S. stores across NIKE Brand and Converse direct operations. (NIKE FY2024 Form 10-K)

Sources & references

• SEC — NIKE FY2024 Form 10-K (employees, store counts, revenue totals, product/channel/geography breakdowns)
• Nike Investor Relations — FY2024 full-year results press release
• Nike (About) — Bill Bowerman profile (Blue Ribbon Sports co-founding)
• Nike SNKRS — Blue Ribbon Sports (first retail store address)
• Jordan (Nike) — Air Jordan 1 archive (original release year)
• Nike — Air Max 1 heritage (Air Max lineage begins in 1987)
• Nike (About) — “Just Do It” launched in 1988 (campaign reference)
• Nike (About) — Company overview (Beaverton campus opened in 1990)