Rakuten Kobo is a global digital reading platform built for people who want books on-demand—whether that’s on a dedicated eReader, a phone, a tablet, or a laptop. Kobo is known for its reading apps, eReaders, audiobooks, and a storefront that supports readers across many regions and languages.
As part of the Rakuten ecosystem, Kobo competes in the same digital reading space as other major ebook and audiobook services, offering both individual purchases and (in some markets) subscription-style access through Kobo Plus.
Kobo by the Numbers
- Readers enabled worldwide: 30M+ (reported)
- Kobo Plus library: 2M+ ebooks and 300K audiobooks (reported)
- Best known for: eReaders, ebook store, and multi-device syncing
Key Rakuten Kobo Metrics
| Metric | Value | Year (as reported) | Source |
|---|---|---|---|
| Readers enabled worldwide | 30M+ | Profile current (accessed 2026) | Rakuten Kobo (LinkedIn) |
| Kobo Plus library size | 2M+ ebooks; 300K audiobooks | 2025 | Rakuten press release |
What Makes Kobo Popular
- Device flexibility: read on Kobo eReaders or the Kobo app across devices.
- Reading customization: fonts, spacing, and lighting options (device-dependent).
- Cloud syncing: pick up where you left off on another device.
- Strong audiobook presence: growing options for listeners in supported markets.
FAQ
Is Kobo owned by Rakuten?
Yes. Kobo operates as part of Rakuten’s group of companies.
How many people use Kobo?
Rakuten Kobo’s company profile states it enables more than 30 million readers worldwide (accessed in 2026).
Does Kobo offer audiobooks?
Yes. Kobo offers audiobooks, and Kobo Plus has advertised large ebook and audiobook libraries in supported markets.