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GIPHY is one of the most widely used animated media platforms on the internet, powering GIF, sticker and short-form visual search across messaging apps, social platforms and branded campaigns. Founded in 2013, it has grown from a GIF search engine into a massive distribution layer for expressive content online.
For a 2026 update, the most important GIPHY statistics are that the platform now says it reaches 1+ billion people daily, serves 10+ billion pieces of content per day, and generates 1B+ search queries every day. Just as importantly, GIPHY is no longer owned by Meta and is now part of Shutterstock.
GIPHY Quick Answer
GIPHY says it serves 10+ billion pieces of content daily to a 1+ billion daily user reach. Its ads business says the network also generates 1B+ search queries every day. Since 2023, GIPHY has been owned by Shutterstock.
GIPHY Key Metrics
| Metric | Latest figure | Context |
|---|---|---|
| Daily reach | 1+ billion people | Current official about / ads pages |
| Daily content served | 10+ billion pieces | Current official about / ads pages |
| Daily search queries | 1B+ | Current ads page |
| API / SDK partners | 14,000+ | Shutterstock acquisition announcement |
| Owner | Shutterstock | Since 2023 |
About GIPHY
GIPHY sits at the intersection of messaging, social sharing, creator culture and digital advertising. Its scale comes not just from traffic on GIPHY.com, but from the fact that its content is embedded across many third-party apps and platforms.
GIPHY User Statistics
GIPHY’s official about page says it serves 10+ billion pieces of content to a daily reach of 1+ billion people.
GIPHY Search Statistics
GIPHY Ads says the network now generates 1B+ search queries every day. This is one of the clearest current scale metrics because it reflects the platform’s role as a search and discovery layer, not just a hosting site.
GIPHY Ownership History
GIPHY was acquired by Meta in 2020, but that ownership did not last. In 2023, Shutterstock announced its acquisition of GIPHY.
GIPHY API Statistics
Shutterstock said GIPHY brought more than 14,000 API and SDK partners into its ecosystem. That helps explain why GIPHY content appears in so many messaging and social platforms.
FAQ
How many people use GIPHY?
GIPHY says it reaches more than 1 billion people daily.
How many GIFs does GIPHY serve each day?
GIPHY says it serves more than 10 billion pieces of content daily.
Who owns GIPHY now?
GIPHY is owned by Shutterstock.
Is GIPHY still owned by Facebook or Meta?
No. Meta sold GIPHY in 2023, and Shutterstock became the new owner.
Sources / References
