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General Motors (GM) is an American automaker that designs, manufactures, and sells vehicles and vehicle parts, and also operates an auto-financing business through GM Financial. Founded in 1908, GM’s current core vehicle brands include Chevrolet, Buick, GMC, and Cadillac. GM is headquartered in Detroit, Michigan.
Answer box: The latest full-year GM results (FY 2025) show $185.0B in net sales & revenue and $2.7B in net income attributable to stockholders. GM delivered 3.799M wholesale vehicles and sold 2.853M vehicles in the U.S. (about 17.2% market share). GM ended 2025 with about 156,000 employees worldwide.
Source: GM FY 2025 Form 10-K (SEC).
GM key metrics (latest available)
All figures below are company-reported for the fiscal year ended December 31 of each year.
| Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Net sales & revenue | $185.019B | $187.442B | $171.842B |
| Net income attributable to stockholders | $2.7B | $6.0B | $10.1B |
| EBIT-adjusted | $12.7B | $14.9B | $12.4B |
| Wholesale vehicle sales (units) | 3.799M | 4.010M | 3.768M |
| U.S. total vehicle sales (units) | 2.853M | 2.705M | 2.595M |
| U.S. market share (total vehicle sales) | 17.2% | 16.5% | 16.2% |
Source: General Motors FY 2025 Form 10-K (SEC)
Where GM sells vehicles (market share snapshots)
GM reports total vehicle sales (which include joint ventures in China) and industry sales to estimate market share by region.
- Worldwide total vehicle sales: 6.184M (2025) vs 6.003M (2024) vs 6.189M (2023); estimated worldwide market share: 6.8% (2025) vs 6.7% (2024) vs 7.1% (2023).
- China total vehicle sales: 1.880M (2025) vs 1.839M (2024) vs 2.099M (2023); estimated China market share: 7.1% (2025) vs 7.0% (2024) vs 8.4% (2023).
Source: GM FY 2025 Form 10-K (SEC)
Employees
At December 31, 2025, GM reported approximately 88,000 hourly employees and 68,000 salaried employees (about 156,000 total).
Source: GM FY 2025 Form 10-K (SEC)
What these trends mean
1) Revenue held near $185B–$187B while profitability shifted
GM’s net sales & revenue stayed in a similar range from 2024 to 2025, but net income attributable to stockholders fell to $2.7B in 2025 after $6.0B in 2024 and $10.1B in 2023. GM also reports EBIT-adjusted as a comparable operating profitability measure.
2) U.S. share improved as U.S. unit sales rose
GM’s U.S. total vehicle sales increased to 2.853M in 2025 from 2.705M in 2024, and its estimated U.S. market share rose to 17.2% from 16.5%.
3) Wholesale volume declined versus 2024
Wholesale vehicle sales were 3.799M in 2025 versus 4.010M in 2024. Wholesale volume is closely tied to recognized automotive revenue because it represents sales to dealers/distributors and certain government sales.
FAQ
What does GM mean by “wholesale vehicle sales”?
Wholesale vehicle sales reflect vehicles sold to GM’s dealers and distributors (plus certain U.S. government sales) and exclude vehicles sold by joint ventures. GM notes wholesale volume correlates to revenue from vehicle sales.
What is “total vehicle sales” versus wholesale?
Total vehicle sales include retail and fleet sales (sales to end customers through dealers/distributors) and, in GM’s reporting, include joint venture sales in China on a total vehicle basis. GM notes total vehicle sales do not tie directly to revenue in a given period but indicate underlying demand.
How much revenue did General Motors generate in 2025?
GM reported $185.019B in net sales & revenue for FY 2025.
How many vehicles did GM sell in the U.S. in 2025?
GM reported 2.853M total vehicle sales in the U.S. for 2025 (about 17.2% estimated market share).
How many employees does GM have?
GM reported about 156,000 employees at December 31, 2025 (approximately 88,000 hourly and 68,000 salaried).
