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Depop is a mobile-first fashion resale marketplace that blends ecommerce with social discovery. Shoppers browse a feed-like experience, follow sellers, like items, and buy secondhand fashion—often vintage, streetwear, and unique pieces—directly from individuals and small businesses.
Depop’s “size” is best measured like a marketplace, not a social app: the most useful metrics are active buyers, active sellers, and gross merchandise sales (GMS) (the value of goods sold on the platform). Registered users and listings help show reach, but they don’t equal active usage.
Answer box: As of December 31, 2025, Depop had 7 million active buyers and more than 3 million active sellers, with nearly 90% of buyers under 34. Depop generated about $1.07B in GMS in 2025 (per Etsy’s full-year 2025 reporting). Depop also reports 56.3M registered users, 68M+ items for sale, and up to 600,000 new listings every day.
Key metrics table (latest available)
Depop is a private marketplace (owned by Etsy until the expected 2026 close of the eBay deal), so it does not publish audited “monthly active users.” The most verifiable public metrics are from company/press pages and parent-company reporting.
| Metric | Value | Year / Date | Source |
|---|---|---|---|
| Active buyers | 7M | Dec 31, 2025 | eBay IR press release |
| Active sellers | 3M+ | Dec 31, 2025 | eBay IR press release |
| Buyer age mix | ~90% of buyers under 34 | Dec 31, 2025 | eBay IR press release |
| Gross merchandise sales (GMS) | $1,074.9M | FY 2025 | Etsy FY2025 results |
| Registered users | ~56.3M | Current (site-published) | Depop facts & figures |
| Items for sale | 68M+ | Current (site-published) | Depop facts & figures |
| New listings per day | Up to 600,000 | Current (site-published) | Depop facts & figures |
| Ownership change | eBay to acquire Depop from Etsy for ~$1.2B cash | Announced Feb 2026; expected close Q2 2026 | Etsy press release |
What these numbers mean
1) Depop is scaling like a marketplace: buyers, sellers, and GMS
Registered users tell you how many people have created an account. But for resale marketplaces, active buyers and active sellers are more informative because they reflect real participation (shopping and listing), while GMS reflects how much commerce the platform is facilitating.
2) Listings velocity is a major competitive advantage
Depop’s “up to 600,000 new listings/day” and 68M+ items for sale signal a high-refresh marketplace. That matters because fashion resale thrives on novelty: new inventory drives repeat visits, which drives more sales and better liquidity for sellers.
3) The 2026 sale reframes Depop’s “next chapter”
Etsy acquired Depop in 2021 to expand beyond handmade/vintage into Gen Z fashion resale. In 2026, eBay agreed to buy Depop as part of its push to strengthen recommerce and younger-buyer engagement.
FAQ
How many people use Depop?
Depop does not publish a single “monthly active users” number as a standard KPI. The clearest activity metrics are: 7M active buyers and 3M+ active sellers (as of Dec 31, 2025). Depop also reports ~56.3M registered users (account total).
What is Depop’s GMS?
Depop’s gross merchandise sales (GMS) were $1,074.9M in 2025, according to Etsy’s full-year 2025 reporting. GMS is the total value of goods sold on the platform.
How many sellers are on Depop?
As of Dec 31, 2025, Depop had more than 3 million active sellers (not just registered accounts).
Who owns Depop?
Depop was acquired by Etsy in 2021. In February 2026, eBay announced a definitive agreement to acquire Depop from Etsy for approximately $1.2B in cash, with expected close in Q2 2026 (pending approvals).
What does “active buyer/seller” mean?
These are marketplace participation metrics used in parent-company disclosures. They typically reflect accounts that bought or sold within a defined measurement window (the exact definition can vary by company and disclosure).
