With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but professional marketing advice comes with a pretty significant price tag. This is why I have begun creating the DMR Content Marketing Toolkit series of eBooks.
This series of eBooks is perfect for small/mid-sized businesses and pretty much anyone looking to learn the ins and outs of content marketing. Each helpful guide will tackle a different aspect of content marketing starting with establishing the right web platform for content distribution and working through content development, distribution and measurement. For a small fraction of what you would pay an agency for, you get solid guidance for doing content marketing the right way and generating critical inbound sales leads.
With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.
Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.
These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.
In my searches for something interesting to share on a lazy spring morning, I came across this video from TO-FU design on staying creative. It is such a simple video, yet so well designed that I actually watched it a couple of times. If you need a few reminders about how to keep the creative juices flowing, here are 29 ways you may want to consider. I hope you enjoy it as much as I did.
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.
Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.
With Christmas just around the corner, I am sure you are all running around buying and wrapping presents, cooking and traveling all over creation. I am in the same boat, but I thought it may be interesting to take a quick break and reflect on the holiday itself. For a holiday we spend so much time thinking about all year, there is still much we don’t know about it. Here are a few stats and facts I was able to uncover that you may not have known about Christmas. Enjoy!
OK, so unless you are REALLY delinquent in your Christmas shopping and are going to be out until the stores close tonight, you likely will be looking for something to watch. How about a good Christmas movie? With so many holiday movies to choose from these days, the little visual elves at Lemon.ly have created this fun and informative infographic flow chart to help us in our Christmas movie selection. Just answer a few quick questions and you’ll have the perfect movie selection for the evening.