Emojis have been around for quite some time, but really have achieved mainstream adoption first with the explosion of chat/messaging app popularity and then with their integration into some of the top social networks and operating systems. Lets face it, people like to express themselves visually and these little icons give people an easy way of putting a small amount of emotion or intent behind their written words.
By now, just about every marketer has figured out that one of the most effective ways to leverage the power of digital is to create high-quality content that will generate inbound leads. So, once you have your content developed and have a quality website to house it, you now have to figure out how to get that content in front of people. There are hundreds of millions of websites out there competing for a limited number of eyes and really, what good is content if nobody is going to see it?
Here is a handy infographic that aggregates 40 tips on how to increase web traffic from some of the top experts in the industry.
With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a daily struggle to build a following and then maintain it and relying on just one source like search or social is a very risky move. There are a bunch of ways to (legitimately) drive traffic to your website.
Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but professional marketing advice comes with a pretty significant price tag. This is why I have begun creating the DMR Content Marketing Toolkit series of eBooks.
This series of eBooks is perfect for small/mid-sized businesses and pretty much anyone looking to learn the ins and outs of content marketing. Each helpful guide will tackle a different aspect of content marketing starting with establishing the right web platform for content distribution and working through content development, distribution and measurement. For a small fraction of what you would pay an agency for, you get solid guidance for doing content marketing the right way and generating critical inbound sales leads.
With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.
Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.
These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.
In my searches for something interesting to share on a lazy spring morning, I came across this video from TO-FU design on staying creative. It is such a simple video, yet so well designed that I actually watched it a couple of times. If you need a few reminders about how to keep the creative juices flowing, here are 29 ways you may want to consider. I hope you enjoy it as much as I did.
OK kids, time for a little history lesson…
All you millennials may not realize this, but there was a time, not so long ago, when being called a geek wasn’t exactly flattering. Yes, before hoodie-wearing, Magic-playing web developers became billionaires by socially connecting the same people who tormented them in high school, being geek was most certainly, not “in.”
While technology has turned the tables quite a bit for geeks, it is important to know where we came from. Here is a fun little infographic timeline that depicts the evolution of the geek. I hope you enjoy tracing back your geek lineage.
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.