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Cash App is a consumer financial app from Block, Inc. (formerly Square). It started as a simple way to send money to friends, and has expanded into a broader money platform that includes a debit card (Cash App Card), direct deposit, savings features, investing, and bitcoin services.
Cash App’s scale is often misunderstood because “revenue” can include large pass-through items (especially bitcoin revenue). In Block’s reporting, the cleanest way to track the business over time is with Cash App segment gross profit, along with monthly transacting actives (how many accounts completed at least one financial transaction in a period) and inflows (funds entering the Cash App ecosystem).
Answer box: As of December 2024, Cash App had 57 million monthly transacting actives and customers brought $283 billion of inflows into Cash App during 2024. In Block’s audited segment reporting, Cash App generated $16.25B in segment revenue and $5.24B in segment gross profit in 2024. A later update reported 58M monthly transacting actives in Q3 2025.
Sources: Block FY 2024 Form 10-K (segment revenue/gross profit, MTAs, inflows) and Block Q3 2025 shareholder letter (MTAs and quarterly metrics).
Key metrics table (latest available)
Cash App is part of Block, Inc. (ticker: XYZ). The table below combines audited annual segment results (2022–2024) with a clearly labeled, more recent quarterly snapshot for 2025.
| Metric | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Monthly transacting actives (MTAs) | 58M (Q3 2025) | 57M (Dec 2024) | — | — |
| Total inflows | $78.8B (Q3 2025) | $283B (full year) | — | — |
| Cash App segment revenue | — | $16.248B | $14.682B | $11.032B |
| Cash App segment gross profit | $1.624B (Q3 2025) | $5.239B | $4.323B | $3.245B |
Sources:
Block FY 2024 Form 10-K (SEC) and
Block Q3 2025 Shareholder Letter (PDF).
Why “gross profit” is the best way to track Cash App
Cash App segment revenue includes bitcoin revenue, which can be large when prices and trading volumes rise. But Block notes that bitcoin contributes a relatively small share of Cash App gross profit. For that reason, Cash App gross profit is usually a clearer indicator of the underlying business performance than “net revenue” headlines.
What these trends mean
1) Cash App’s monetization is expanding beyond peer-to-peer
Cash App started as a P2P money transfer tool, but its growth drivers increasingly come from a broader set of financial services: card spending, direct deposit (“primary banking” behavior), borrowing/BNPL, and commerce features.
2) User scale is stable-to-growing, while value per user rises
In Block’s reporting, MTAs were 57M as of December 2024, and the company reported 58M MTAs in Q3 2025. As products deepen (card, paychecks, credit), Cash App can grow gross profit even if headline actives grow more slowly.
3) Inflows are a strong proxy for “how central” Cash App is to users
In 2024, customers brought $283B of inflows into Cash App. Higher inflows can indicate more users treating Cash App as a primary place to receive and manage money (for example through paycheck direct deposit).
FAQ
How many people use Cash App?
Block reported 57 million monthly transacting actives as of December 2024. A later update reported 58 million monthly transacting actives in Q3 2025.
What is a “monthly transacting active” (MTA)?
Block defines a transacting active as a Cash App account that has at least one financial transaction using any product or service within Cash App during the specified period.
How much money flows through Cash App?
Block reported $283 billion of inflows into Cash App in 2024. (Inflows are funds entering the Cash App ecosystem.)
How much revenue does Cash App generate?
In Block’s audited segment reporting, Cash App segment revenue was $16.248B in 2024 and $14.682B in 2023. However, Cash App segment revenue includes bitcoin revenue, so many analysts focus on segment gross profit as the cleaner performance measure.
How much gross profit does Cash App generate?
Cash App segment gross profit was $5.239B in 2024 (vs $4.323B in 2023). In a more recent quarterly update, Block reported $1.624B of Cash App gross profit in Q3 2025.
