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Carter’s is one of the largest branded marketers of baby and young children’s apparel in North America. The company sells through its own Carter’s and OshKosh B’gosh stores, e-commerce sites, and a broad wholesale network that reaches major retailers.
Quick Answer: Carter’s generated $2.844 billion in net sales in fiscal 2024 and about $191 million in net income. At December 28, 2024, it operated 1,058 company-operated stores across the U.S., Canada, and Mexico.
Key Carter’s Metrics
| Metric | Figure | Year |
|---|---|---|
| Net sales | $2.844 billion | 2024 |
| Net income | About $191 million | 2024 |
| U.S. stores | 804 | Dec. 28, 2024 |
| Canada stores | 191 | Dec. 28, 2024 |
| Mexico stores | 63 | Dec. 28, 2024 |
| Total company-operated stores | 1,058 | Dec. 28, 2024 |
About Carter’s
Carter’s was founded in 1865 and has become a major name in infant and children’s apparel. Its distribution model combines direct-to-consumer sales with wholesale relationships, giving the company a large footprint both online and through third-party retail partners.
Carter’s Store Count Statistics
- 804 stores in the United States
- 191 stores in Canada
- 63 stores in Mexico
- 1,058 total company-operated stores
Carter’s Revenue Statistics
- 2024: $2.844 billion
- 2023: $2.946 billion
- 2022: $3.212 billion
- 2021: $3.486 billion
- 2020: $3.024 billion
- 2018: $3.460 billion
- 2017: $3.400 billion
- 2016: $3.200 billion
- 2015: $3.000 billion
- 2014: $2.900 billion
- 2013: $2.600 billion
Carter’s Net Income Statistics
- 2024: about $191 million
- 2023: $232.5 million
- 2022: $250 million
- 2021: $339 million
- 2020: $109 million
- 2018: $282 million
- 2017: $302 million
- 2016: $258 million
- 2015: $237 million
- 2014: $194 million
- 2013: $160 million
Revenue Trend Overview
Carter’s revenue peaked at $3.486 billion in 2021. Since then, annual sales have moved lower, reaching $2.844 billion in 2024. That still leaves the company as a very large children’s apparel business, but the trend shows recent pressure compared with its post-pandemic high.
Why Carter’s Scale Matters
Carter’s size matters because it gives the company broad reach across multiple channels. Its store footprint, brand recognition, and wholesale relationships help it maintain a large presence in the North American baby and children’s apparel market.
FAQ
What was Carter’s revenue in 2024?
Carter’s reported $2.844 billion in net sales for fiscal 2024.
How many Carter’s stores are there?
At December 28, 2024, the company reported 1,058 company-operated stores across the U.S., Canada, and Mexico.
How much net income did Carter’s make in 2024?
Carter’s reported about $191 million in net income for fiscal 2024.
Is Carter’s bigger in the U.S. or internationally?
The company is much larger in the U.S. by store count, with 804 U.S. stores at the end of fiscal 2024.
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