Facebook Statistics (2026): Users, Revenue, History, and Key Facts

Facebook (owned by Meta Platforms, Inc.) is one of the world’s largest social platforms by reach. This page compiles confirmed Facebook and Meta metrics (users, revenue, and other widely cited facts) with direct sources so readers can verify each stat.

Facebook statistics at a glance (latest confirmed)

Meta “Family daily active people (DAP)” (Dec 2025): 3.58 billion (average for December 2025). Source (Meta 2025 Form 10-K)
Facebook daily active users (DAUs) (Dec 2023): 2.11 billion (average for December 2023). Source (Meta 2023 Form 10-K)
Facebook monthly active users (MAUs) (Dec 2023): 3.07 billion (as of December 31, 2023). Source (Meta 2023 Form 10-K)
Meta total revenue (2025): $200.966 billion. Source (Meta 2025 Form 10-K)

Note on “Facebook users” reporting: Meta’s disclosures can change over time. In recent filings, Meta prominently reports Family metrics (e.g., Family DAP) and may not always publish the same level of Facebook-only DAU/MAU detail each period. The figures above reflect the most recent Facebook-only DAU/MAU values clearly disclosed in Meta’s SEC filings at the time of this update.

Quick definitions (so the numbers are comparable)

DAU (Daily Active Users): Users active on a given day (Facebook-only, when disclosed).
MAU (Monthly Active Users): Users active in a month (Facebook-only, when disclosed).
Family DAP (Daily Active People): Meta’s estimate of unique people who used at least one of Facebook, Instagram, Messenger, or WhatsApp on a given day. Definition details (Meta 2025 Form 10-K)

Facebook history: key milestones

2004: Facebook launches (originally “TheFacebook”). Source
2006: News Feed is introduced. Source
2006: Facebook expands availability beyond colleges (opened broadly to the public over time). Source
2007: Facebook Pages roll out. Source
2009: The Like button launches. Source
2012: Facebook acquires Instagram. Source (SEC filing)
2014: Facebook acquires WhatsApp. Source (SEC exhibit)
2021: Facebook, Inc. changes its corporate name to Meta Platforms, Inc. Source (Meta Newsroom)

How many people use Facebook?

Most recent Facebook-only user counts (when disclosed)

Facebook DAUs (Dec 2023): 2.11 billion (average for December 2023). Source
Facebook MAUs (Dec 2023): 3.07 billion (as of December 31, 2023). Source

Meta “Family” reach (includes Facebook)

Family DAP (Dec 2025): 3.58 billion (average for December 2025). Source

Meta revenue by year (parent company of Facebook)

Meta does not publish “Facebook revenue” as a standalone line item in its SEC financial statements. The figures below are Meta Platforms, Inc. total revenue by year (not Facebook-only revenue).

2025: $200.966 billion
2024: $164.501 billion
2023: $134.902 billion
2022: $116.609 billion
2021: $117.929 billion
2020: $85.965 billion
2019: $70.697 billion
2018: $55.838 billion
2017: $40.653 billion
2016: $27.638 billion
2015: $17.928 billion
2014: $12.466 billion
2013: $7.872 billion
2012: $5.089 billion

Source for 2012–2025 revenue: Meta 2025 Form 10-K (SEC)