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Hinge is a dating app focused on long-term relationships and more intentional matching. Owned by Match Group, it has become one of the company’s fastest-growing brands and is now one of the clearest growth engines in the dating-app market.
Quick Answer: Match Group reported that Hinge generated $550 million in direct revenue in 2024 and had 1.5 million payers. Match also said Hinge downloads topped 15 million in 2023, while a recent Fast Company profile estimated 15 million monthly active users.
Key Hinge Metrics
| Metric | Figure | Year |
|---|---|---|
| Direct revenue | $550 million | 2024 |
| Payers | 1.5 million | 2024 |
| Downloads | 15+ million | 2023 |
| Estimated monthly active users | 15 million | 2026 media profile |
About Hinge
Hinge positions itself as the dating app “designed to be deleted,” meaning its product is built around helping people form relationships rather than maximizing endless swiping. That positioning has helped it stand apart from more casual dating brands.
Hinge Statistics and Facts
- $550 million in direct revenue in 2024
- 1.5 million payers in 2024
- 15+ million downloads in 2023
- 15 million estimated monthly active users in a recent media profile
Why Revenue and Payers Matter
For Hinge, payers and direct revenue are the strongest official metrics because they come directly from Match Group’s financial reporting. They also show that Hinge is not just growing in popularity, but monetizing that growth effectively.
What About Total Users?
Match Group does not foreground a simple annual total-user figure for Hinge the way it reports payers and revenue. Because of that, the best recent total-user snapshot available publicly comes from reputable media reporting, and it should be labeled clearly as an estimate rather than an official Match Group metric.
Growth Trend
Hinge has grown rapidly over the past several years. Match Group’s investor materials show strong gains in revenue, payers, and downloads, reinforcing Hinge’s role as one of the company’s most important growth brands.
FAQ
How many people use Hinge?
A recent Fast Company profile estimated Hinge at 15 million monthly active users, while Match Group’s official reporting focuses more on payers and revenue.
How many paying users does Hinge have?
Match Group reported 1.5 million Hinge payers in 2024.
How much revenue does Hinge make?
Match Group reported $550 million in Hinge direct revenue in 2024.
How many downloads does Hinge have?
Match Group said Hinge downloads topped 15 million in 2023.
Sources and References
