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ASOS (pronounced “AY-sos”) is a UK-based online fashion and beauty retailer known for trend-led clothing and a large mix of own brands and partner brands. Founded in 2000, the company sells primarily through e-commerce and focuses on young adult shoppers with frequent newness, fast-moving categories, and a heavy emphasis on mobile shopping.
If you’re looking for “current ASOS stats,” the most reliable numbers come from ASOS’ fiscal-year reporting (FY), which runs on a 52-week basis. The metrics below highlight how ASOS performed in FY2025 and FY2024, including revenue, active customers, profit/loss, and other operational indicators.
Quick Answer (2026)
In FY2025 (52 weeks ended 31 August 2025), ASOS reported £2.478 billion in revenue and had 17.0 million active customers (down from 19.7 million in FY2024). ASOS recorded a £298.4 million loss for FY2025, while improving underlying profitability with £131.6 million adjusted EBITDA. ASOS’ FY2025 annual report lists 2,974 average employees (including Directors).
Key ASOS Metrics (Latest Available)
| Metric | Latest figure | Year / as-of | Source |
|---|---|---|---|
| Revenue | £2.478B | FY2025 (52 weeks ended 31 Aug 2025) | FY2025 results (RNS PDF) |
| Active customers | 17.0M | FY2025 | FY2025 results (RNS PDF) |
| Gross Merchandise Value (GMV) | £2.456B | FY2025 | FY2025 results (RNS PDF) |
| Adjusted EBITDA | £131.6M | FY2025 | FY2025 results (RNS PDF) |
| Loss for the year | £298.4M loss | FY2025 | Annual report 2025 (PDF) |
| Cash & cash equivalents | £318.9M | As of 31 Aug 2025 | FY2025 results (RNS PDF) |
| Average employees (incl. Directors) | 2,974 | FY2025 (average) | Annual report 2025 (PDF) |
How Many Customers Does ASOS Have?
ASOS tracks “active customers” as shoppers who purchased within the last 12 financial months. In FY2025, ASOS reported 17.0 million active customers, down from 19.7 million in FY2024. This decline reflected softer demand in core markets and deliberate actions to improve order profitability.
ASOS Revenue (Historical)
ASOS reports revenue on a fiscal-year basis. Below are recent revenue totals with clear year labels:
- FY2025: £2.478 billion
- FY2024: £2.906 billion
- FY2023: £3.549 billion
ASOS Profit / Loss
ASOS reported a £298.4 million loss in FY2025 (FY2024: £338.7 million loss). At the same time, ASOS reported improved underlying profitability, with £131.6 million adjusted EBITDA in FY2025 (FY2024: £80.1 million).
ASOS Employees
ASOS’ FY2025 annual report lists 2,974 average employees (including Directors), compared with 3,027 in FY2024. Because ASOS relies on a broader operational ecosystem (including logistics and service partners), “employee” figures can vary by definition; the number above reflects the annual report’s stated average employee count.
FAQ
How many active customers does ASOS have?
ASOS reported 17.0 million active customers in FY2025 (down from 19.7 million in FY2024).
How much revenue does ASOS make per year?
ASOS reported £2.478 billion in revenue in FY2025 (52 weeks ended 31 August 2025).
Is ASOS profitable?
In FY2025, ASOS reported a £298.4 million loss. However, it also reported improved underlying profitability, including £131.6 million adjusted EBITDA.
How many employees does ASOS have?
ASOS’ FY2025 annual report lists 2,974 average employees (including Directors) (FY2024: 3,027).
What is GMV and why does ASOS report it?
GMV (Gross Merchandise Value) is a measure of total merchandise value sold (net of returns and excluding sales tax), and ASOS has emphasized it as a primary top-line indicator as partner/fulfilment models scale. ASOS reported £2.456 billion GMV in FY2025.
Sources
- ASOS FY2025 results (RNS PDF): revenue, GMV, active customers, adjusted EBITDA, cash
- ASOS Annual Report & Accounts 2025 (PDF): loss for the year, average employee numbers
- ASOS Annual Report & Accounts 2024 (PDF): FY2024 revenue and financial statements
- ASOS FY2023 results statement (PDF): FY2023 revenue
