adidas Stats (2026) — Revenue, Operating Profit, Employees, Stores

Adidas (stylized as adidas) is a global sportswear company headquartered in Herzogenaurach, Germany. This page compiles verified adidas statistics—including revenue, operating profit, workforce headcount, and retail footprint—using adidas investor reporting and other high-quality sources.

On this page:

• Key facts (fast answers)
• Employees
• Retail footprint
• Production volume (manufacturing partners)
• Financial highlights (net sales and operating profit)
• Methodology
• Sources & references

Adidas key facts (2026)

• Headquarters: Herzogenaurach, Germany
• Business: athletic and sports lifestyle products (footwear, apparel, accessories)
• Net sales (FY 2024): €23,683 million. (adidas Annual Report 2024)
• Operating profit (FY 2024): €1,337 million. (adidas Annual Report 2024)

Adidas employees

Adidas number of employees (end of 2024): approximately 62,035 people worldwide. (adidas Annual Report 2024)

Adidas retail footprint

Number of adidas own retail stores (2024): 1,933 total stores worldwide, comprising 838 concept stores and 1,095 factory outlet stores. (adidas Annual Report 2024)

Note on Reebok: adidas sold the Reebok business in early 2022, so Reebok store counts are not included in adidas’s current operating footprint. (adidas Annual Report 2022)

Production volume (manufacturing partners)

adidas works with independent manufacturing partners, and publishes sourcing/volume detail in its annual reporting.

• Pairs of shoes produced by footwear manufacturing partners (2023): approximately 311 million pairs. (adidas Annual Report 2023)
• Pairs of shoes produced by footwear manufacturing partners (2022): approximately 419 million pairs. (adidas Annual Report 2022)

Financial highlights (net sales and operating profit)

The table below uses adidas’s Annual Report 2024 Ten-Year Overview (figures in € millions). (Source)

Net sales (FY 2015–FY 2024)

• FY 2024: €23,683
• FY 2023: €21,427
• FY 2022: €22,511
• FY 2021: €21,234
• FY 2020: €18,435
• FY 2019: €23,640
• FY 2018: €21,915
• FY 2017: €21,218
• FY 2016: €18,483
• FY 2015: €16,915

Operating profit (FY 2015–FY 2024)

• FY 2024: €1,337
• FY 2023: €268
• FY 2022: €669
• FY 2021: €1,986
• FY 2020: €746
• FY 2019: €2,660
• FY 2018: €2,368
• FY 2017: €2,070
• FY 2016: €1,582
• FY 2015: €1,094

Methodology

• Authority-first: Financials, store counts, and employee headcount are taken from adidas annual reporting.
• No speculation: This page uses only confirmed historical figures (no forecasts or forward-looking projections).

Sources & references

• adidas Annual Report 2024 — Ten-Year Overview (net sales, operating profit)
• adidas Annual Report 2024 — Headcount (employees worldwide)
• adidas Annual Report 2024 — Own retail store count (concept stores + factory outlets)
• adidas Annual Report 2023 — Global operations (footwear partner production volume)
• adidas Annual Report 2022 — Global operations (footwear partner production volume)
• adidas Annual Report 2022 — Discontinued operations (Reebok sale timing)