Here is a comprehensive list of all of the Twitter stats that businesses need to know.
This is an offshoot of our original Twitter statistic post, which was getting a bit cumbersome and tough to navigate as it eclipsed 300 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.
Please note that some of these numbers are easier to find than others. A few of these stats come from Twitter’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Twitter Business Statistics
Percentage of U.S. companies that use Twitter for marketing purposes:
Last updated October 2015
Average tweet engagement for the top 25 most engaging brand profiles:
Last updated 12/17/14
Percentage of Twitter advertising budgets that is dedicated to mobile:
Last updated April 2015
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Percentage of people who follow SMBs on Twitter to get product updates:
Percentage of US Charities and Non-Profits that use Twitter:
Percentage of US Charities and Non-Profits that use Vine:
Number of 2013 Fortune 500 companies that have a corporate Twitter account:
Percentage of millennials that follow a brand on Twitter:
Percentage of 2013 Inc 500 Companies that use Twitter:
47% of people who follow a brand on Twitter are more likely to visit that company’s website.
Photo by HowardLake